Hello

I am chris and this is Hans

We share a great hobby

Evangelist for Mobile Vikings

Our message today

We have something to tell you. A confession really...

We don’t believe in Social Media

Why not?

• It is not what it is all about

• It won’t solve any problem on its own

• It is not the GOAL

And yet...

And yet we use it. Intensively.

It is not the goal, but it is a very efficient method to deal with what is really important.

ITCS!

It’s The Customer, Stupid!

What really matters is that we make our customers happy and enthousiast.

All the rest is either helping (yay!)

or obstructing (boo!)

Focus on what you want to achieve, THEN figure out the best method.

Our members don’t need to adapt to our methods.

We need to adapt our methods

to them.

so – cial me – di- a

Do you see the word “online”?

Nope, neither do we. We just see the words Social and Media.

A medium to be social.

Social

There is a conversation going on. Don’t try to lead it. You are just one participant.

Be humble and willing to learn.

Listen > Respond > Fix > ImproveListen > Respond > Fix > Improve

InitiateInitiate

Rinse and repeat

• Listen: know them as a community, as a group, as individuals

• Respond: let them know that yes, you can hear them, and yes, you care.

• Fix

• Improve

Media

What is the most efficient way to engage your customers?

That is the most social media

But beware. One size does NOT fit all.

So what’s the secret?

There is no secret.

There is no hidden secret super way.

Simply care.

Yes, we honestly

CARE

Customers

ARe

Everything

Numbers

Facebook page: 7929 likes

Facebook group: 6804 members

Twitter: 4847 followers

Members: 30 000 +

And the members?

Our members are enthousiast brand-ambassadors who will recommend and defend us.

Our members help eachother.

Our members are awesome!

About one in four of our members follows us on facebook.

Three in four don’t.

About 1 in 6 of our customers follow us on Twitter.

About 5 in 6 don’t.

So...

So how do we keep those three in four and five in six happy?

By engaging them the way THEY want to be engaged.

And guess what

Members consume both offline and online.

See a newspaper article, tweet about it, share it on facebook, write a blogpost.

Hope you liked it!

Bye

@mobilevikings