Social Media Secrets
-
Upload
advisors-marketing-group -
Category
Social Media
-
view
163 -
download
0
description
Transcript of Social Media Secrets
![Page 1: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/1.jpg)
Desktop Education for Parks And RecreationWelcome and Sign-InHave you downloaded and printed a copy of your handouts?
Please sign in with:
Your Agency Name and the number of people watching/attending the webinar from your agency today
1
![Page 2: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/2.jpg)
Thumbs up or Thumbs down…
My life is easier because of social media.
2
![Page 3: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/3.jpg)
Social media is a very important part of our current marketing communications strategy.
How strongly to you agree with this statement?
![Page 4: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/4.jpg)
Please discuss and share…
What are the obstacles
getting in the way of your social media
success?
![Page 5: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/5.jpg)
Social Media Secrets
An Insider's Perspective
Black Sunshine, OwnerSocial Summer Camp
![Page 6: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/6.jpg)
Acquire customers more efficiently
![Page 7: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/7.jpg)
Where can we find YOUR AGENCY on social media?
Facebook? Twitter? Instagram? Pinterest? LinkedIn? You Tube? Slide
Share?
PLEASE SHARE
One Minute - Discuss and share in your chat box…
![Page 8: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/8.jpg)
![Page 9: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/9.jpg)
![Page 10: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/10.jpg)
How often do you check your personal social media sites?
Hourly? A few times a day? A few times a week? Never?
One Minute - Discuss and share in your chat box…
![Page 11: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/11.jpg)
How can we leverage the data from social media to:
•Reach more people in our community • Increase awareness of our
organization • Drive more traffic to our community events, parks, rec centers and camps
![Page 12: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/12.jpg)
Social Media
Marketing Strategy
Social Ads
Social Content
![Page 13: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/13.jpg)
Social Media
Marketing Strategy
Social Ads
Social Content
![Page 14: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/14.jpg)
Organization Mission
Marketing Objective
Conversation
Conversation
Marketing Objective
Conversation
Conversation
Marketing Objective
Conversation
Conversation
Take a look at your handout…
![Page 15: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/15.jpg)
Key Date
Message Topic
Marketing Objective
Social Tool
Measurement
Building A Conversation Calendar
![Page 16: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/16.jpg)
Key Date May 25th
Message Topic Early bird is closing next week
Marketing Objective Sign up more campers
Social Tool Facebook + Instagram
Measurement Lift in this week’s sign ups
Building A Conversation Calendar
![Page 17: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/17.jpg)
Key Date __________________________
Message Topic ______________________
Marketing Objective ___________________
Social Tool __________________________
Measurement ________________________
Using Your Handout…Build YOUR Own Conversation Calendar
![Page 18: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/18.jpg)
In the FEEDBACK BOX… TRUE OR FALSE
Our agency has used
paid social media ads.
If TRUE please elaborate in the chat box below.
![Page 19: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/19.jpg)
Social Media
Marketing Strategy
Social Ads
Social Content
![Page 20: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/20.jpg)
How do you currently measure and report the impact of your
social media strategies?
Is any of this working? Please discuss and share…
![Page 21: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/21.jpg)
Decide what to measure
Create a measurable asset
Execute
Measure
Optimize
![Page 22: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/22.jpg)
What matters?
Leads
Traffic
Conversions
Reach
Engagement
![Page 23: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/23.jpg)
Organic vs. Paid
Leads
Traffic
Conversions
Reach
Engagement
![Page 24: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/24.jpg)
Engaging Image
Message Content
Tracking URL + Pixel
Measurable Asset
Targeting
![Page 25: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/25.jpg)
Message Content
Tracking URL + Pixel
Measurable Asset
Targeting
![Page 26: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/26.jpg)
How-To Measure
Conversion Tracking Pixels on Facebook, Google, Twitter and Yahoo.
Custom Landing Pages
Offsite Forms
Facebook Insights + Google Analytics
![Page 27: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/27.jpg)
Conversion Tracking
Ask your web team to add code to your site
Create ad on social media platform
See all metrics based on conversions
![Page 28: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/28.jpg)
Brainstorm and list
SPECIFIC steps you and your agency will take to
increase your social media success.
List Your Next Steps…
![Page 29: Social Media Secrets](https://reader036.fdocuments.net/reader036/viewer/2022081602/5553ca97b4c90574028b47d9/html5/thumbnails/29.jpg)
Thank you!!
Questions to [email protected].
Facebook.com/socialsummercamp
Twitter.com/socialsummrcamp
Socialsummercamp.com