Social Media Master Class: TiE Institute

Knowledge Series

Sanjay MehtaJt. CEO, Social Wavelength

Ok. The big 4!Ok. The big 4!

Disclaimer: It is constantly changing.. There are recent privacy challenges.. There are also some other changes, that disable

some features for small businesses.. That said..Our talk will restrict to the more generic pieces!

How do you define Facebook? It is different things for different people.Most of all though, it is a SOCIAL UTILITY!Utility: usefulness, value, convenience, function,

service, benefit etc. Facebook provides all of these and more to userMy use: status, photos, games, videos, connect

to friends, notes (in lieu of blogs), etc.

Most common use for companies / brands: A Facebook Page

Enables engagement with users like never before“Facebook is the new email”Other ways to use Facebook: Groups, Events,

CausesAnd then there are applications: heard of

Farmville?

The 0-500 journey: When you know who your real friends are!Some FB media buy, if you willNothing replaces good content, good value!And there has to be differentiating strategy!

And then the 500-5000 and onwards journey:News Feeds and the Viral factorSharing of rich media, photos, videosApplications / Quizzes / ContestsKeep them engaged, keep them involved, keep

them informed, keep them entertained..they will stay with you, they will bring their friends!

Facebook Pages: For Brands big and small

News FeedNews Feed

QuizzesQuizzes

GroupsGroups

EventsEvents

Targeted Adverts

Targeted Adverts

Bring Facebook to your website or blogFacebook Friend Connect / Facebook Fan BoxThe Pepsi Refresh Project

Aaah… Twitter.. The most famous social media platform today

(thanks to @shashitharoor, @srbacchan, @sachin_rt, @lalitkmodi and others)

Yet, the least understood social media platformWhat do you do on Twitter? “With” Twitter? Why do I want to tell the world that I am eating

a burger right now? Or read about someone else eating one??

So what IS Twitter, and what do you do with it??Meant for sharing what is going on ‘Right Now’Extremely Viral in natureStatus updates@RepliesDirect MessagesRetweetsHashtags

Twitter SearchTrending topicsAbility to find prospective customers / leads

through Twitter directories like WeFollow and Twellow

Hashtag based competitionsA backchannel for your event / seminar / lectureCreate offline engagement through tweetups

Twitter SearchTwitter Search

Trending Topics

Trending Topics

Twitter Directories

Twitter Directories

Effective use of Twitter: @Just_Dial

Effective use of Twitter: @Su_kam

Twitter - Before “On Yours” Twitter- After “On Yours”

Friends List

Twitter Stream

Channel [v] takes over Twitterverse

The CHANGE as it happened!

On 13th and 14th August 2009, respectively,

@ChannelvIndia was the 2nd & 4th Most Popular

Twitter user from India

On 13th and 14th August 2009, respectively,

@ChannelvIndia was the 2nd & 4th Most Popular

Twitter user from India

On 22nd August 2009 (launch day),

@ChannelvIndia was the Most Popular Twitter user

from India

On 22nd August 2009 (launch day),

@ChannelvIndia was the Most Popular Twitter user

from India

The after effects of the two Channel [v] campaigns!

Professional NetworkComplete ProfileRecommendations (giving and getting)Dynamic ProfileApplications (Blog, Presentations, Videos,

Events, Books)Status Updates

GroupsBuilding a reputation on LinkedIn AnswersCompany PagesSearchesPro AccountsTargeted AdsForwarding Profiles / Suggesting people

Complete Profile

Complete Profile

DiscussionsDiscussions

Company Pages

Company Pages

Video, easiest form of media to consumeCan be embedded into blogs / websitesAbility to create channels for your brand / around

your interestDeeplinking into videos (linking to a specific point

within a video)Adding links within VideosSome of the biggest viral phenomenon on the web

have been videos

From a point of view of Reputation Monitoring & Management of your brand, YouTube is essential

Viral VideoViral

Video

Links within Video

Links within Video

Questions?

Sanjay MehtaJt. CEO, Social Wavelength.twitter.com/sm63

www.socialwavelength.comblog.socialwavelength.cominfo@socialwavelength.com