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Social Media Roadmap: Where We're At. Where We're Going
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1 WHERE WE’RE AT 2013 WHERE WE’RE GOING 2014 Social Media Roadmap Karianne Stinson Mediabrands Publishing
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Overview of the state of social and the top trends
Transcript of Social Media Roadmap: Where We're At. Where We're Going
1
WHERE WE’RE AT2013
WHERE WE’RE GOING2014
Social Media Roadmap
Karianne StinsonMediabrands Publishing
State of Social
2
3
BILLION Total Users
BILLION Photos Uploaded Daily
Of a Posts Engagement Happens in the First 5 Hours
1.15+
250 75%
4
Million Total Users
Million Monthly Active Users
Million Tweets Are Sent Daily
500+
288 400
5
Million Total Users
Million Active Users
Of Users are Male
Google+
500+
343 67%
6
Million Total Users
Million LinkedIn Groups
Of Users Update Their Profile Regularly
238+
1.5 42%
7
Million Total Users
BILLION Photos Already Uploaded
Million Photos Uploaded Every Day
130+
16 5
8
Million Total Users
Of Users Are Female
Of All Pins Are Repins
70+
69%
80%
9
BILLION Unique Monthly Visitors on YouTube
Of People Prefer Watching Video Over Reading Text
Of People Have Checked In
The Rest
1 60%
3%
Photo By Jason Howie
Visual Content Dominates
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Hot Trends
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Content Marketing
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John Battelle
In the age of
digital media,
we believe
every brand
must become a
publisher
“
Brand Publishers
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MANAGE & GROW Owned channels – digital, social and physical
PRODUCEInteresting, engaging and sharable content
DISTRIBUTEThat content to where your audience is
OWNED
EARNED PAID
Market Research
Content Marketing Plan
What are common questions
from customers
?
What kind of content?
Where do they
consume content?
15
Content Marketing Cycle
Research
Create
Optimize
Distribute
Promote
Measure
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Real-Time
Marketing
18
Taylor Wiegert
Real-time Marketing is the
outcome of a deliberate
process that allows brands to
respond authentically, quickly
and based on the context of
conversations through
content, experiences or
service.
“
Risks & RewardsRISKS
• Seen as insensitive
• Damage brand
• Potential backlash
• Lose customers
• Legal Issues
• Look innovative
• Gain new customers
• Build brand love
• Gain advocates
• Increase sales
REWARDS
Tips for Success
PLAN FOR EVENTS
PREPARE CREATIVE AHEAD OF
TIME
KEEP YOUR BRAND IN
MIND
KEY DECISION MAKERS
TOGETHER
GET CREATIVE!
The Good
21
The Bad
22
23
Data & Analytics
What Your Audience Likes
24
Who is Your Audience
25
When is Your Audience Active
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KARIANNE STINSONMANAGER, SOCIAL STRATEGY & PLANNING
@Karianne
www.kariannestinson.com
http://bit.ly/SocialRoadmap2013
MEDIABRANDS PUBLISHING
