Social media reporter training session
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Transcript of Social media reporter training session
Christina Carew @christinacarew
Meet Your Team Lead
Wednesday, January 19, 2011
Today We’ll CoverHow Social Media is going to change the Canada Games
How to be a kickass Social Media/Blog Squad Reporter
The Day in the Life of a Social Media Reporter
Making Solutions (to problems we didn’t know we had)
Wednesday, January 19, 2011
Social Media Will Change ALL Games
First ‘games’ to harness the power of social media (and social media volunteer reporters)
Participants, spectators and volunteers can share their stories and converse together
Live reporting -- will be faster than onsite media
Wednesday, January 19, 2011
HashtagsHashtags have been created for each sport and arts event
Use the hashtag to tag your posts, and push them live on the linked Canada Games page
Media will also be following the hashtags to find great stories
Hashtag list in your social media tool kit
Wednesday, January 19, 2011
Your Schedule
Each Social Media volunteer has been assigned approximately 24 hours based on indicated availability
You can volunteer for more than 24 hours by picking up shifts, or attending events throughout the games
All you need to do is let Christina know your going to be there (via email, DM on twitter, text), so I can make sure we don’t have 25 ppl on site, and that someone doesn’t kick you out
Wednesday, January 19, 2011
Transportation
Metro Transit is free with Accreditation Badge, routes are all listed in your volunteer guide that you get when you pick up your uniform
Parking at Venues will be limited. If you’re driving take an extra shot of patience with you.
We are working with the other communications folks (photographers, media centre volunteers) to figure out some carpool options to Ski Martock and Ski Wentworth. If you need this, sign up!
Wednesday, January 19, 2011
Accreditation AccessWearing your uniform and your accreditation pass will get you into the venues
You will NOT have seat assigned to you, but will have access to media areas such as: The Media Centre, Mixed Zone, Photo Zone and any Media areas in the front and back of house.
The Media Centre on site at each venue will let you know what you have access to.
Wednesday, January 19, 2011
Can I Bring a Friend?
Take your friends and family with you and still do your social media reporting, however, they won’t have the same access as you!
Activities are: Free, Ticketed or Pass Required. A complete list is available on the Canada Games website as well as on your Social Media Reporter Toolkit Disk.
Wednesday, January 19, 2011
Checking InWhen you get to any venue or sport you are volunteering at, you must check in with the Media Centre.
The Media Centre Team will let you know about: Access Areas, Themes, What’s Happening...
Wednesday, January 19, 2011
Theme of the Day
Story ideas and themes shared each day with the social media reporters and traditional reporters
Wednesday, January 19, 2011
Role of the Media CentreMedia servicing volunteers
Photo zones and mixed media zones
Venue media room and Media Centre (Atlantica)
Interview coordination, themes, sharing information on what is happening
Wednesday, January 19, 2011
You are still a volunteer...Only Canada Games staff are official spokepersons on behalf of the games
Provide your opinion, however, not as a ‘games’ staff member but as a patron of the games
Direct reporters to the media centre to have them arrange an interview with the official spokespeople
Provide factual background information (web, handbooks, etc.)
Don’t guess. Ask someone else or offer to look it up.
Wednesday, January 19, 2011
What Do I Need to Do While I Am Onsite?
Post from your Twitter Account
Take photos and video and upload them to Flickr and YouTube
Interview athletes (arrange with media centre)
Write a blog or two (access password to follow)
Don’t forget to TAG EVERYTHING with the provided hashtags
Wednesday, January 19, 2011
Social Media ReporterVolunteer Tool Kit
Schedule Draft 3
Hashtag list
Venue/Media Centre Information
Disk also contains: games schedule, information about each sport, ticket guide, social media tags and venue/media centre
Wednesday, January 19, 2011
EquipmentFlip video cameras are available for sign out at the Media Center locations noted on the venues page in your SMToolKit
Please bring as much of your own equipment as you can...digital cameras, cell phones, etc.
Computer access for uploads, and blog postings onsite in the media centre
Wednesday, January 19, 2011
Some Other Details...Light snacks are provided in the volunteer centre during various shifts
Please bring your lunch/snacks with you
Always wear your uniform when you are volunteering and when you are wearing your accreditation badge
Take a break when you need one, however, keep in mind you may be the only social media reporter at your event so try to do so when there is a natural break in the event
Wednesday, January 19, 2011
Tiny URLURL-shortening sites like TinyUrl, bit.ly and Tinycc come in extremely handy when you're recommending links and still have something to say about it (which you should - never drop blind links).
Paste the long domain and the site will convert it into a 25-characters-or-less shortened link.
Great way to share photos, blogs, etc.
http://www.canadagames2011.ca/en/home/sportsvenues/sports/biathlon.aspx
http://bit.ly/bxP8mS
Wednesday, January 19, 2011
How Do I Make My Tweets, RE-Tweetable?
Someone can’t retweet you if you take up all 140 characters, add up the number of characters in your twitter handle, and add 5 characters. Subtract that number from 140. That’s how many characters you have to work with.
140 - # of characters in Twitter Name - 5 = maximum tweet length for retweeting
Wednesday, January 19, 2011
What do I do if? I want to book an interview with an athlete?
I need a carpool to Ski Wentworth or Ski Martock?
I’m sick?
It starts to rain or snow?
I forget my equipment?
I want to go to an activity I haven’t signed up for?
Someone isn’t letting me into the media area?
Wednesday, January 19, 2011
What do I do if?I want to talk to an athlete and they only speak French (and I don’t)?
There is a serious injury or mishap at the event that may not reflect favourable on Canada Games?
How will I know if something extraordinary happens -- like a Games record is broken?
I want to get something on the Canada Games Facebook page?
Wednesday, January 19, 2011
What’s Next?Sign up to follow the games on Twitter @2011CanadaGames (great for updates, weather reports, delay of game, etc)
Share your social media handles with the team
Complete volunteer training, get your uniform, check your schedule
Start playing around with the tools to get used to them
Have FUN!
Wednesday, January 19, 2011
Remember when your sharing you want to make your Mom proud (and everyone else’s Mom too).
Wednesday, January 19, 2011