Social Media Report -Telecom Q1 2016

Telecom

Brands

on Social Media

Jan 01 2016 Mar 31 2016

Telecom Brands: Social Media Report

This report looks at how

Telecom Brands performed on social media between

January 1st March 31st, 2016

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Tata Docomo had the largest fan base of 13,224,765 while Grameenphone showed the highest fan growth of 9.58%.

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K

Gro

wth

%

Number of Fans

Robi Axiata Limited Grameenphone Airtel Sri Lanka Telecom

NTT communications Smart Communications Inc Globe Telecom tri indonesia

Aircel India Tata Docomo

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Philippines Countries < 2% Pakistan Indonesia Other Countries Sri Lanka Bangladesh Japan India Philippines

Fans - Geography

Robi Axiata Limited had the highest PTAT of 10.38% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

Robi Axiata Limited Grameenphone Airtel Sri Lanka Telecom NTT communications

Smart Communications Inc Globe Telecom tri indonesia Aircel India Tata Docomo

Conversations

Robi Axiata Limited published the greatest number of posts (309). Grameenphone had the highest average engagement, with

a score of 839.

0 50 100 150 200 250 300 350

0 100 200 300 400 500 600 700 800 900

Robi Axiata

Grameenphone

Airtel

Sri Lanka

NTT

Smart

Globe Telecom

tri indonesia

Aircel India

Tata Docomo

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Robi Axiata Limited received the most number of Likes (10,389,678), Robi Axiata Limited got the most number of Comments

(321,629) and Grameenphone had the most number of Shares (154,243).

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

Airtel

Grameenphone

Robi Axiata Limited

Sri Lanka Telecom

NTT communications

Smart Communications Inc

Globe Telecom

tri indonesia

Aircel India

Tata Docomo

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Grameenphone

31-MAR-16, THU 8:00AM

? ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 508,981 11,340 3,419 Uncategorized

Grameenphone

29-MAR-16, TUE 1:51AM

- 1971MB internet ..

Grameenphone

25-MAR-16, FRI 11:15AM

, ..


1,000 168,843 4,556 2,990 Uncategorized


1,000 243,237 2,915 2,407 Uncategorized

http://www.facebook.com/135237519825044/posts/1349480851734032http://www.facebook.com/135237519825044/posts/1349480851734032http://www.facebook.com/135237519825044/posts/1349480851734032http://www.facebook.com/135237519825044/posts/1349480851734032http://www.facebook.com/135237519825044/posts/1349480851734032http://www.facebook.com/135237519825044/posts/1349480851734032http://www.facebook.com/135237519825044/posts/1345877945427656http://www.facebook.com/135237519825044/posts/1345877945427656http://www.facebook.com/135237519825044/posts/1345877945427656http://www.facebook.com/135237519825044/posts/1345877945427656http://www.facebook.com/135237519825044/posts/1345877945427656http://www.facebook.com/135237519825044/posts/1345877945427656http://www.facebook.com/135237519825044/posts/1345877945427656http://www.facebook.com/135237519825044/posts/1345877945427656http://www.facebook.com/135237519825044/posts/1345877945427656http://www.facebook.com/135237519825044/posts/1345877945427656http://www.facebook.com/135237519825044/posts/1345877945427656http://www.facebook.com/135237519825044/posts/1341719545843496http://www.facebook.com/135237519825044/posts/1341719545843496http://www.facebook.com/135237519825044/posts/1341719545843496http://www.facebook.com/135237519825044/posts/1341719545843496http://www.facebook.com/135237519825044/posts/1341719545843496http://www.facebook.com/135237519825044/posts/1341719545843496

Most Engaging Brand Posts Grameenphone

25-MAR-16, FRI 2:24AM

, !! special ..


1,000 243,343 8,476 7,053 Uncategorized

Grameenphone

20-MAR-16, SUN 2:09AM

Download FlexiPlan app and make your

own plan. Get 50MB free for app

download. Also get 20MB free ev ..

Grameenphone

19-MAR-16, SAT 9:02AM

- ..


1,000 207,440 2,995 2,176 Uncategorized


1,000 291,247 9,875 8,633 Uncategorized

http://www.facebook.com/135237519825044/posts/1341349669213817http://www.facebook.com/135237519825044/posts/1341349669213817http://www.facebook.com/135237519825044/posts/1341349669213817http://www.facebook.com/135237519825044/posts/1341349669213817http://www.facebook.com/135237519825044/posts/1341349669213817http://www.facebook.com/135237519825044/posts/1341349669213817http://www.facebook.com/135237519825044/posts/1341349669213817http://www.facebook.com/135237519825044/posts/1341349669213817http://www.facebook.com/135237519825044/posts/1341349669213817http://www.facebook.com/135237519825044/posts/1341349669213817http://www.facebook.com/135237519825044/posts/1341349669213817http://www.facebook.com/135237519825044/posts/1335671849781599http://www.facebook.com/135237519825044/posts/1335671849781599http://www.facebook.com/135237519825044/posts/1335671849781599http://www.facebook.com/135237519825044/posts/1335671849781599http://www.facebook.com/135237519825044/posts/1335671849781599http://www.facebook.com/135237519825044/posts/1335671849781599http://www.facebook.com/135237519825044/posts/1335671849781599http://www.facebook.com/135237519825044/posts/1335671849781599http://www.facebook.com/135237519825044/posts/1335671849781599http://www.facebook.com/135237519825044/posts/1335671849781599http://www.facebook.com/135237519825044/posts/1335671849781599http://www.facebook.com/135237519825044/posts/1334978049850979http://www.facebook.com/135237519825044/posts/1334978049850979http://www.facebook.com/135237519825044/posts/1334978049850979http://www.facebook.com/135237519825044/posts/1334978049850979http://www.facebook.com/135237519825044/posts/1334978049850979http://www.facebook.com/135237519825044/posts/1334978049850979

Robi Axiata Limited's Facebook Page saw the highest number of Fan posts (54,432).

0 10000 20000 30000 40000 50000 60000

Robi Axiata Limited

Grameenphone

Airtel

Sri Lanka Telecom

Aircel India

Tata Docomo

Number of Fan Posts

Fan Posts

Tata Docomo received the highest percentage of Positive Sentiment (22.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Robi Axiata Limited

Grameenphone

Airtel

Sri Lanka Telecom

Aircel India

Tata Docomo

Negative Neutral Positive

Sentiment Analysis

Robi Axiata Limited responded to the highest percentage of Fan posts (96.86%).

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

0 200 400 600 800 1000 1200 1400 1600 1800

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Robi Axiata Limited Grameenphone Airtel Sri Lanka Telecom Aircel India Tata Docomo

Brand Responses

Robi Axiata Limited published the most with 309 posts, among the brands in "Group 3" Group.

6%

10%

12%

1%

12%

9%

18%

13%

13%

6%

Tata Docomo tri indonesia Aircel India NTT communications Smart Communications Inc

Globe Telecom Robi Axiata Limited Grameenphone Sri Lanka Telecom Airtel

Share Of Voice Volume of Posts

Robi Axiata Limited received the largest volume of Likes (10,389,678), among the brands in "Group 3" Group.

1% 0%

17%

0%

5%

6%

38%

32%

0% 1%



Share Of Voice Likes

Robi Axiata Limited received the largest volume of Comments (321,629), among the brands in "Group 3" Group.

0% 1%

6%

0%

15%

14%

34%

26%

0%

4%



Share Of Voice Comments

Grameenphone received the largest volume of Shares (154,243), among the brands in "Group 3" Group.

2% 1%

8% 0%

14%

12%

21%

38%

1%

3%



Share Of Voice Shares

During this time period, #LimitSeZyadaOnline was the most engaging run by Aircel India. Airtel published the most (8) in its

#SingForNeerja campaign.

0 1 2 3 4 5 6 7 8 9

0 100 200 300 400 500 600 700 800

#SingForNeerja(Airtel)

#LimitSeZyadaOnline(Aircel

India)

Faydewala Recharge(Tata

Docomo)

Number of Posts

Engagement Score


Campaign Comparison

Analysis of

Aircel India Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

10,022,042 140,155 1.42% India

Aircel India

Engagement Score Total Fan Posts

471 2,835

Total Posts Brand Response Rate

212 67.72%

Total Likes Avg. Reply Time

4,735,509 1 day, 4 hrs, 32 mins

Total Comments General Sentiment

58,995 Neutral

Total Shares

32,813

Most Engaging Content Type

Plans & Pricing

Least Engaging Content Type

Event

Most Prolific Content Type

Value Added Services

Most Engaging Campaign

Unlimited Internet for a day

at just Rs 9

Most Recent Campaign

#LimitSeZyadaOnline

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

9,800K

9,850K

9,900K

9,950K

10,000K

10,050K

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-

Feb

19-

Feb

26-

Feb

4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

10,022,042

New Fans

140,155

Engagement

0

250

500

750

1,000

1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar

Aircel India had an average engagement score of 471 and a highest of 867.

Community Analysis

Aircel India fans are largely from India followed by United Arab Emirates.

Distribution of Fans

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

India

United Arab Emirates

United States

Egypt

Saudi Arabia

Bangladesh

Pakistan

Nepal

Canada

0

1

2

3

4

5

6

7

8

9

1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar

Brand Posts

Top keywords used Frequency

dialer tune visit

http://bit.ly/1HaxXqg

83

comments 52

movie 39

song 34

visit

http://bit.ly/1HaxXqg

30

98%

2%

Brand Participation Brand Non Participation

93%

0%

7%

Posititve Negative Neutral

Brand Posts - Engagement

Aircel India responded to 208 conversations generated by the 212

Posts they published.

Aircel India receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

25-JAN-16, MON 9:06AM

Celebrate a little extra this Republic Day.

Enjoy unlimited Aircel to Aircel STD calling

with RC194 ..


985 40,342 528 12,197 Positive

10-MAR-16, THU 8:30AM

Enjoy your favorite games and get lost in the

action! Aircel brings to you Unlimited Internet

for a ..

30-MAR-16, WED 8:30AM

Game, and game some more! Aircel brings

to you Unlimited Internet for a day at just

Rs 9. Dial *121* ..


963 121,293 1,430 252 Uncategorized


927 90,471 2,097 328 Uncategorized

NO IMAGE NO IMAGE NO IMAGE


Brand Posts - Analysis

Brand Post Types Days of the week

0 50 100 150 200

0 100 200 300 400 500 600 700

Photos

Videos

Links

Plain Text

Number of Posts

Engagement Score


0 10 20 30 40

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

aircel 994

service 519

balance 443

Rs 375

number 351

User Posts

0

10

20

30

40

50

60

70

80

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

Positive Neutral Negative

Aircel India responded to 1,920 conversations generated by the

2,835 Posts fans published.

Aircel India appears to participate more when Fan conversations

have greater negative vibes than positive.

User Posts - Engagement

Brand Responses Sentiment

68%

32%


16%

20%

64%


Most of Aircel India posts were around 'Value Added Services', and posts around 'Plans & Pricing' received the highest

engagement.

Content Intel

0 10 20 30 40 50 60 70 80 90 100

0 100 200 300 400 500 600 700 800 900

Others

Event

Plans & Pricing

Ad Campaigns

Special Offer

Entertainment

Contest

Question to fans


Number of Posts

Engagement Score


In Aircel India Posts about General Happenings, the category Others received the highest engagement.

Content Intel

0 2 4 6 8 10 12

0 100 200 300 400 500 600

On Sports

Others

Festival/Greetings

Technology

Number of Posts

Engagement Score


Campaign Intel 3 most recent campaigns

Jan 01, 2016 - Mar 31, 2016 Entire Campaign

0 5 10

0 500 1000

#LimitSeZyadaOnline

Unlimited Internet for a

day at just Rs 9

#BigFridaySale

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1000

#LimitSeZyadaOnline

Unlimited Internet for a

day at just Rs 9

#BigFridaySale

Number of Posts

Engagement Score


Analysis of

Airtel Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

7,060,150 475,079 7.21% India Mostly Young, Male and

Single

Airtel


158 17,364


105 36.07%


216,933 1 day, 56 mins


34,838 Neutral

Total Shares

13,997


Ad Campaigns




Plans & Pricing


#Airtel4G


#SingForNeerja


Brand Overview

CONTENT & CAMPAIGNS

6,300K

6,400K

6,500K

6,600K

6,700K

6,800K

6,900K

7,000K

7,100K


Feb

19-

Feb

26-

Feb

4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

7,060,150

New Fans

475,079

Engagement

0

250

500

750

1,000

1,250


Airtel had an average engagement score of 158 and a highest of 986.

Community Analysis

Airtel fans are mostly Young, Male and Single Airtel fans are largely from India followed by Bangladesh.

Fan Demographics Distribution of Fans

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

0K 2,000K 4,000K 6,000K 8,000K

India

Bangladesh


United States

Pakistan

Saudi Arabia

Sri Lanka

Nigeria

Uganda

Japan

0

1

2

3

4

5

6

7

8

9


Brand Posts


Airtel 16

free 14

Widest4GNetwork 13

call 11

http://bit.ly/Airtel4G_ 10

99%

1%


95%

0%

5%



Airtel responded to 104 conversations generated by the 105

Posts they published.

Airtel receives more positive than negative vibes from comments

on their Posts.



31-MAR-16, THU 8:03AM

Find 4G connectivity at several new places.

Get onto the #Widest4GNetwork with

#Airtel4G - http://bi ..


986 57,843 3,942 5,062 Uncategorized

15-MAR-16, TUE 8:11AM

Now experience Airtel 4G wherever you are.

Get onto India's Widest 4G Network. -

http://bit.ly/Airte ..

16-MAR-16, WED 12:00AM

Airtel 4G, now at surprising new places.

Stay connected on The #Widest4GNetwork

- http://bit.ly/Airt ..


795 14,747 4,248 1,129 Uncategorized


733 19,980 1,895 1,000 Uncategorized





0 20 40 60 80 100

0 100 200 300 400 500 600

Videos

Photos

Links

Plain Text

Number of Posts

Engagement Score


0 5 10 15 20 25

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Airtel 6015

service 3419

time 2659

call 2180

number 1952

User Posts

0

50

100

150

200

250

300



Airtel responded to 6,264 conversations generated by the 17,364

Posts fans published.

Airtel appears to participate more when Fan conversations have

greater negative vibes than positive.



36%

64%


15%

21%

64%


Most of Airtel posts were around 'Plans & Pricing', and posts around 'Ad Campaigns' received the highest engagement.

Content Intel

0 5 10 15 20 25 30 35 40 45

0 100 200 300 400 500 600 700 800 900

Brand News

Others

Plans & Pricing

Ad Campaigns

Special Offer

Store Updates

Entertainment

Contest


Number of Posts

Engagement Score


In Airtel Posts about General Happenings, the category Entertainment received the highest engagement.

Content Intel

0 1 2 3

0 50 100 150 200 250 300 350 400 450

Entertainment

Festival/Greetings

Number of Posts

Engagement Score




0 5 10 15

0 50 100 150 200

#SingForNeerja

J Series

#FreeMoviesMusicGa

mes

Number of Posts

Engagement Score


0 5 10 15

0 50 100 150 200

#SingForNeerja

J Series

#FreeMoviesMusicGam

es

Number of Posts

Engagement Score


Analysis of

Grameenphone Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


6,495,669 568,079 9.58% Worldwide Mostly Young, Male and

Attached.

Grameenphone


839 28,150


232 87.82%


8,808,030 24 mins


247,999 Neutral

Total Shares

154,243


Brand Overview

5,600K

5,700K

5,800K

5,900K

6,000K

6,100K

6,200K

6,300K

6,400K

6,500K

6,600K


Feb

19-

Feb

26-

Feb

4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

6,495,669

New Fans

568,079

Engagement

0

250

500

750

1,000

1,250


Grameenphone had an average engagement score of 839 and a highest of 1000.

Community Analysis

Grameenphone fans are mostly Young, Male and Attached. Grameenphone fans are largely from Bangladesh followed by

Saudi Arabia.


67%

33%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K 8,000K

Bangladesh

Saudi Arabia


India

Malaysia

Singapore

Pakistan

United States

Oman

Mauritius

98%

2%



Grameenphone responded to 228 conversations generated by the 232 Posts they published.

Brand Responses


31-MAR-16, THU 8:00AM

? ..


1,000 508,981 11,340 3,419 Uncategorized

29-MAR-16, TUE 1:51AM

- 1971MB internet ..

25-MAR-16, FRI 11:15AM

, ..


1,000 168,843 4,556 2,990 Uncategorized


1,000 243,237 2,915 2,407 Uncategorized





0 50 100 150 200

0 200 400 600 800 1000

Photos

Links

Videos

Number of Posts

Engagement Score


0 10 20 30 40 50

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



3750

gp 3701

mb 3435

offer 2320

sim 2238

User Posts

0

100

200

300

400

500

600



Grameenphone responded to 24,722 conversations generated by

the 28,150 Posts fans published.

Grameenphone appears to participate more when Fan

conversations have greater positive vibes than negative.



88%

12%


7%

2%

91%


Analysis of

Robi Axiata Limited Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN

GROWTH

COUNTRY DEMOGRAPHICS

6,122,023 474,015 8.39% Bangladesh Mostly Young, Male and

Attached.

Robi Axiata Limited


795 54,431


309 96.86%


10,389,678 17 mins


321,629 Neutral

Total Shares

85,295


Brand Overview

5,400K

5,500K

5,600K

5,700K

5,800K

5,900K

6,000K

6,100K

6,200K


Feb

19-

Feb

26-

Feb

4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

6,122,023

New Fans

474,015

Engagement

0

250

500

750

1,000

1,250


Robi Axiata Limited had an average engagement score of 795 and a highest of 1000.

Community Analysis

Robi Axiata Limited fans are mostly Young, Male and Attached. Robi Axiata Limited fans are largely from Bangladesh followed by

Saudi Arabia.


0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30%

Single

In a Relationship

Engaged

Married

0K 2,000K 4,000K 6,000K 8,000K

Bangladesh

Saudi Arabia


Malaysia

United States

India

Pakistan

Oman

Qatar

Georgia

0

2

4

6

8

10

12

14


Brand Posts


JoleUthoBangladesh 60

Bangladesh 50

45

43

43

96%

4%


97%

0%

3%



Robi Axiata Limited responded to 297 conversations generated by

the 309 Posts they published.

Robi Axiata Limited receives more positive than negative vibes

from comments on their Posts.



16-MAR-16, WED 4:01AM

**# ..


1,000 463,845 12,249 1,913 Uncategorized

16-MAR-16, WED 2:29AM

, , ' ..

14-MAR-16, MON 5:00AM

!! % ! ..


1,000 264,526 6,556 1,127 Uncategorized


1,000 322,791 3,903 607 Uncategorized





0 50 100 150 200 250 300

0 200 400 600 800 1000 1200

Photos

Plain Text

Videos

Links

Number of Posts

Engagement Score


0 20 40 60 80

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Robi 7055

goongoon 4080

3584

2777

Robi3.5G 2502

User Posts

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500



Robi Axiata Limited responded to 52,721 conversations generated

by the 54,431 Posts fans published.

Robi Axiata Limited appears to participate more when Fan

conversations have greater positive vibes than negative.



97%

3%


4%

1%

95%


Analysis of

Tata Docomo Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


13,224,765 -40,372 -.30% India Mostly Young, Male and

Single

Tata Docomo


50 648


103 64.97%


180,712 3 hrs, 50 mins


3,007 Neutral

Total Shares

6,628


Brand News


Special Offer


Plans & Pricing


#HappyHoli


Faydewala Recharge


Brand Overview

CONTENT & CAMPAIGNS

13,200K

13,210K

13,220K

13,230K

13,240K

13,250K

13,260K

13,270K

13,280K


Feb

19-

Feb

26-

Feb

4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

13,224,765

New Fans

-40,372

Engagement

0

250

500


Tata Docomo had an average engagement score of 50 and a highest of 308.

Community Analysis

Tata Docomo fans are mostly Young, Male and Single Tata Docomo fans are largely from India followed by Indonesia.


78%

22%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5,000K 10,000K 15,000K

India

Indonesia

Pakistan

Bangladesh

United States

Nepal


Saudi Arabia

Sri Lanka

Argentina

0

1

1

2

2

3

3

4

4

5


Brand Posts


data 15

XL packs 9

talktime 9

Rs 7

quick online recharge 7

42%

58%


75%

3%

22%



Tata Docomo responded to 43 conversations generated by the

103 Posts they published.

Tata Docomo receives more positive than negative vibes from

comments on their Posts.



23-JAN-16, SAT 1:57AM

Must. Eat. More


308 10,667 231 657 Positive

19-JAN-16, TUE 7:36AM

Nobody distributes chocolates anymore :(

02-JAN-16, SAT 5:27AM

Coffee lovers will understand.


284 11,530 54 487 Positive


266 12,127 87 286 Positive





0 20 40 60 80 100

0 10 20 30 40 50 60

Photos

Links

Plain Text

Videos

Number of Posts

Engagement Score


0 5 10 15 20

0 20 40 60 80 100

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Tata Docomo 152

service 113

number 83

call 82

days 75

User Posts

0

2

4

6

8

10

12

14

16

18

20



Tata Docomo responded to 421 conversations generated by the

654 Posts fans published.

Tata Docomo appears to participate more when Fan conversations

have greater negative vibes than positive.



64%

36%


22%

22%

56%


Most of Tata Docomo posts were around 'Plans & Pricing', and posts around 'Brand News' received the highest engagement.

Content Intel

0 5 10 15 20 25 30 35

0 5 10 15 20 25 30 35 40 45

Brand News

Others

Plans & Pricing

Special Offer

Question to fans

Like This/Engagement

Oriented Posts

Number of Posts

Engagement Score


In Tata Docomo Posts about Telecom & Digital Services, Like

This/Engagement Oriented Posts posts received the highest

engagement.

In Tata Docomo Posts about General Happenings, the category

Others received the highest engagement.

Content Intel

About Telecom & Digital Services About General Happenings

0 1 2 3 4

0 50 100 150

Like This/Engagement

Oriented Posts

Number of Posts

Engagement Score


0 10 20 30

0 50 100 150

Others

Question to fans

Festival/Greetings

Number of Posts

Engagement Score




0 2 4 6 8

0 5 10 15

Faydewala Recharge

Number of Posts

Engagement Score


0 5 10 15

0 20 40 60 80 100

Faydewala Recharge

#NoConditionsApply

#MyBestOffer

Number of Posts

Engagement Score


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Social Media Report -Telecom Q1 2016

Social Media

Transcript of Social Media Report -Telecom Q1 2016