Social Media Report - Retail Mattresses July - August 2016

Retail (Mattresses)on Social Media

July 1st – Aug 31st 2016

Mattresses : Social Media Report

This Report looks at how

Retail (Mattresses)(US Region)

performed on Social Media between

July 1st – Aug 31st, 2016

Comparison of

“Retail (Mattresses) US"Facebook Pages

Jul 01, 2016 - Aug 31, 2016

Sleep Number had the largest fan base of 827,310 while Casper showed the highest fan growth of 13.02%.

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

Gro

wth

%

Number of Fans

Sleepy's Casper 1800Mattress Beautyrest

Tempur-Pedic Leesa Sleep Serta Mattress SEALY MATTRESS

Simmons Bedding Company Sleep Number Tuft & Needle

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Countries < 2% Pakistan Greece Canada Argentina Singapore Other Countries

Fans - Geography

Tuft & Needle had the highest PTAT of 5.29% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

Sleepy's Casper 1800Mattress Beautyrest

Tempur-Pedic Leesa Sleep SEALY MATTRESS Serta Mattress

Simmons Bedding Company Sleep Number Tuft & Needle

Conversations

Sleep Number published the greatest number of posts (54). Tempur-Pedic had the highest average engagement with a score

of 796.

0 10 20 30 40 50 60

0 100 200 300 400 500 600 700 800 900

Sleepy's

Casper

1800Mattress

Beautyrest

Tempur-Pedic

Leesa Sleep

Serta Mattress

SEALY…

Sleep Number

Tuft & Needle

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Casper received the most number of Likes (31,229), Tempur-Pedic got the most number of Comments (1,752) and Casper

had the most number of Shares (2,857).

0K 5K 10K 15K 20K 25K 30K 35K

Sleepy's

1800Mattress

Casper

Beautyrest

Tempur-Pedic

Leesa Sleep

SEALY MATTRESS

Serta Mattress

Simmons Bedding Company

Sleep Number

Tuft & Needle

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsTempur-Pedic

26-JUL-16, TUE 2:07PM

Want to win a trip to New Orleans and a

TEMPUR-Breeze bed? Enter for a chance

to win: breezeexperien ..

Tempur-Pedic

13-JUL-16, WED 9:30AM

Proud members of the Tempur-Pedic R&D

team prepare to deliver a one-of-a-kind

“Shaq-size” TEMPUR-Clo ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 3,212 436 934 Positive


1,000 2,840 272 556 Positive

http://www.facebook.com/38913953804/posts/10154270091608805


Most Engaging Brand PostsSerta Mattress

12-JUL-16, TUE 2:56PM

Nothing's better than spending a night in at

home with your best friend #SertaPets


1,000 11,554 145 350 Positive

Tempur-Pedic

24-JUL-16, SUN 5:00PM

Have you tried the cool new TEMPUR-

Breeze® yet? What did you think? Tell us

your story in the commen ..

Tempur-Pedic

20-JUL-16, WED 12:00PM

Watch Hunter Mahan and other PGA TOUR

stars this weekend, and enter for a chance

to win the Official ..


999 3,457 401 232 Positive


999 5,229 81 217 Positive




Sleep Number's Facebook Page saw the highest number of Fan posts (251).

0 50 100 150 200 250 300

Sleepy's

Casper

1800Mattress

Beautyrest

Tempur-Pedic

Leesa Sleep

Serta Mattress

SEALY MATTRESS

Sleep Number

Tuft & Needle

Number of Fan Posts

Fan Posts

Tuft & Needle received the highest percentage of Positive Sentiment (62.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Sleepy's

Casper

1800Mattress

Tempur-Pedic

Leesa Sleep

Serta Mattress

SEALY MATTRESS

Sleep Number

Tuft & Needle

Negative Neutral Positive

Sentiment Analysis

1800Mattress responded to the highest percentage of Fan posts (100.00%).

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

0 500 1000 1500 2000 2500

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Sleepy's Casper 1800Mattress Tempur-Pedic Leesa Sleep Serta Mattress SEALY MATTRESS Sleep Number Tuft & Needle

Brand Responses

Sleep Number published the most with 54 posts.

0%

22%

6%

6%

3%

16%4%

4%

13%

10%

16%

Simmons Bedding Company Sleep Number Tuft & Needle Leesa Sleep

1800Mattress Serta Mattress Sleepy's Beautyrest

Tempur-Pedic SEALY MATTRESS Casper

Share Of Voice – Volume of Posts

Casper received the largest volume of Likes (31,229).

0%

6%

1% 1%

0%

27%

0%

2%

20%

15%

28%




Share Of Voice – Likes

Tempur-Pedic received the largest volume of Comments (1,752).

0%

14%

4% 1%

0%

12%

2%3%

32%

6%

26%




Share Of Voice – Comments

Casper received the largest volume of Shares (2,857).

0%

9%

1%

0%0%

15%

0%1%

33%

8%

33%




Share Of Voice – Shares

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Analysis of

Tempur-PedicFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

117,579 2,675 2.33%United

StatesMostly Older, Female and Attached.

Tempur-Pedic

Engagement Score Total Fan Posts

796 114

Total Posts Brand Response Rate

33 41.23%

Total Likes Avg. Reply Time

21,899 17 hrs, 35 mins

Total Comments General Sentiment

1,752 Positive

Total Shares

2,853

BRAND POSTS FAN POSTS

Brand Overview

114K

114K

115K

115K

116K

116K

117K

117K

118K

118K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug

Fan Growth

Total Fans

117,579

New Fans

2,675

Engagement

0

250

500

750

1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

Tempur-Pedic had an average engagement score of 796 and a highest of 1000.

Community Analysis

Tempur-Pedic fans are mostly Older, Female and Attached. Tempur-Pedic fans are largely from United States followed by

Canada.

Fan Demographics Distribution of Fans

32%

68%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K 100K 120K

United States

Canada

Mexico

Philippines

Puerto Rico

United Kingdom

Indonesia

Brazil

Australia

Suriname

0

1

1

2

2

3

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Brand Posts

Top keywords used Frequency

new TEMPUR-Breeze 21

chance 10

Enter 8

Tempur-Pedic 8

PURCHASE NECESSARY 7

48%

52%

Brand Participation Brand Non Participation

86%

4%

10%

Posititve Negative Neutral

Brand Posts - Engagement

Tempur-Pedic responded to 16 conversations generated by the 33

Posts they published.

Tempur-Pedic receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

26-JUL-16, TUE 2:07PM

Want to win a trip to New Orleans and a

TEMPUR-Breeze bed? Enter for a chance to

win: breezeexperien ..


1,000 3,212 436 934 Positive

13-JUL-16, WED 9:30AM

Proud members of the Tempur-Pedic R&D

team prepare to deliver a one-of-a-kind

“Shaq-size” TEMPUR-Clo ..

24-JUL-16, SUN 5:00PM

Have you tried the cool new TEMPUR-

Breeze® yet? What did you think? Tell us

your story in the commen ..


1,000 2,840 272 556 Positive


999 3,457 401 232 Positive

NO IMAGE NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20

0 200 400 600 800 1,000

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Tempur-Pedic USA 59

years 18

day 17

one 17

customer service 17

User Posts

0

1

2

3

4

5

6

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g

Positive Neutral Negative

Tempur-Pedic responded to 47 conversations generated by the

114 Posts fans published.

Tempur-Pedic appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

41%

59%


39%

25%

36%


Analysis of

CasperFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

392,003 45,149 13.02%United

States

Casper


441 165


40 29.09%


31,229 23 hrs, 34 mins


1,402 Neutral

Total Shares

2,857


Brand Overview

320K

330K

340K

350K

360K

370K

380K

390K

400K


Fan Growth

Total Fans

392,003

New Fans

45,149

Engagement

0

250

500

750

1,000

1,250


Casper had an average engagement score of 441 and a highest of 988.

Community AnalysisCasper fans are largely from United States followed by Canada.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K 350K 400K

United States

Canada

Germany

United Kingdom

Mexico

Austria

Switzerland

Puerto Rico

Philippines

New Zealand

0

1

1

2

2

3

3

4

4

5


Brand Posts


Casper 8

new dog mattress 7

bed 5

launch 4

Dogfluencer Steak

Dinner

3

40%

60%


82%

6%

12%



Casper responded to 16 conversations generated by the 40 Posts

they published.

Casper receives more positive than negative vibes from comments

on their Posts.



01-JUL-16, FRI 6:20AM

This weekend only, buy a Casper mattress

and get a Casper mattress FOR YOUR POOL.


988 5,370 263 539 Positive

17-AUG-16, WED 10:28AM

We launched a dog mattress.

And then we tried to market it to dogs.

29-JUL-16, FRI 4:19PM

PIZZA ICE CREAM POPCORN SHOWS MORE

SHOWS WHERE'S THE REMOTE CALLING A

SEARCH PARTY HAS ANYONE SEEN T ..


926 1,307 344 456 Positive


908 2,187 47 433 Positive

NO IMAGE NO IMAGE NO IMAGE






0 5 10 15 20 25 30

0 100 200 300 400 500

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Casper 80

mattress 25

bed 19

Casper mattress 16

new dog bed 12

User Posts

0

2

4

6

8

10

12

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g


Casper responded to 48 conversations generated by the 165

Posts fans published.

Casper appears to participate more when Fan conversations have

greater positive vibes than negative.



29%

71%


31%

1%68%


Analysis of

Serta MattressFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

111,547 644 .58%United

StatesMostly Older, Female and Attached.

Serta Mattress


646 102


41 36.27%


30,291 14 hrs, 59 mins


646 Positive

Total Shares

1,282


Brand Overview

110K

111K

111K

111K

111K

111K

112K


Fan Growth

Total Fans

111,547

New Fans

644

Engagement

0

250

500

750

1,000

1,250


Serta Mattress had an average engagement score of 646 and a highest of 1000.

Community Analysis

Serta Mattress fans are mostly Older, Female and Attached. Serta Mattress fans are largely from United States followed by

Canada.

Fan Demographics Distribution of Fans

20%

80%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K 100K 120K

United States

Canada

Indonesia

Puerto Rico

Singapore

Malaysia

Mexico

Turkey

India

0

1

2

3

4

5

6


Brand Posts


Serta 6

Entry 6

selfie 6

Guru Loni Love 6

brand new mattress 5

29%

71%


72%

6%

22%



Serta Mattress responded to 12 conversations generated by the

41 Posts they published.

Serta Mattress receives more positive than negative vibes from

comments on their Posts.



12-JUL-16, TUE 2:56PM

Nothing's better than spending a night in at

home with your best friend #SertaPets

29-AUG-16, MON 4:00PM

Everyone deserves comfort. That’s why

today’s daily prize is for your four-legged

friend, a Serta pe ..


1,000 11,554 145 350 Positive


977 2,888 44 99 Positive





0 5 10 15 20 25 30

0 200 400 600 800

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Serta 22

warranty 21

year 19

bed 11

old 10

User Posts

0

1

2

3

4

5

6

7

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g


Serta Mattress responded to 37 conversations generated by the

102 Posts fans published.

Serta Mattress appears to participate more when Fan

conversations have greater positive vibes than negative.



36%

64%


40%

24%

36%


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Social Media Report - Retail Mattresses July - August 2016

Social Media

Transcript of Social Media Report - Retail Mattresses July - August 2016