[social media report Q1 2015] Ocean Research Foundation

Ocean Research FoundationReport Jan to May 2015Thaisa Fernandes • [email protected]

ResultsJan to May 2015

Twitter

Continue to post twice a week

31 90

+190%Followers

(goal was +50%)

Twitter

Continue to post twice a week

+1807%Engagement

(goal was +20%)

Twitter

FOLLOW FRIDAY

Happens every Friday of the week, people suggest other profiles to be followed.

To doEncourage sharing by post #FollowFriday every week suggesting interesting profiles to be followed

Twitter

INTERESTS

The principal interest of our public it`s Green Solutions and Biology

To doFocus most of the post related of our public interest

Twitter

LOCATION

Our Twitter community is in California, specially in San Francisco

Twitter

GENDER

We have almost half men and women in our Twitter. Our community also follow big channels like NatGeo and other

To doGrow our community through this big channels in Twitter with a lot of followers

Facebook

Having partners sharing our page or paying for ads is the only effective way increase

the number likes.

+34%Likes

(goal was +50%)

Facebook

Make our public interact more with our posts, for example, asking questions on

posts

+31%Avg. Engagement(goal was +20%)

Facebook

+37%Post reach

Facebook

Recent postsThe post with more engagement was a post about “Ghost Nets” and “Plastic Waste”

To doPost more links about curious ocean facts

Facebook

Comparative analysis

We are top 5th Page in our segment. The top 2nd and 3rd post 5x a week. We posted only once a week during some weeks.

To doPost twice a week or more to be competitive

Facebook

ReferrersMost external referrals come from Google. Interesting fact, we have a lot of views in South Africa, so they use google.co.za. Also, we have visits through LinkedIn and Volunteermatch.

To doCreate actions for Volunteermatch and Linkedin

Facebook

70%Audience is in US, Mexico and Brazil

Post in Portuguese and Spanish to accommodate international followers

56%Are 25-44 years old. Good split between women and men.

New channels

Plan: new Social Media

Instagram8 Followers


Instagram1 Follower3 Likes


Instagram7 followers


Google Plus5 Followers1,275 Views

Next steps

Action items for Thaisa

❏ Post at least twice a week

❏ Post questions and curious facts

❏ Post movie recommendations

❏ Create content for VolunteerMatch and LinkedIn

❏ Post in Portuguese and Spanish (using filters) to diversify our

community on Facebook

Action items for team

❏ Approve phrases about environmental awareness

❏ Approve our May and June content

❏ Find partners to share our content

❏ Consider paying for Ads in Facebook

[social media report Q1 2015] Ocean Research Foundation

Documents

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