Social Media Report - Gyms July 2016

Image courtesy : Pixabay

July 1st – July 31st 2016

Top Gyms on Social Media

Gyms: Social Media Report

This Report looks at how

Gyms performed on Social Media between

July 1st – July 31st, 2016

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Comparison of

“GYMS" Facebook Pages

Jul 01, 2016 - Jul 31, 2016

Planet Fitness had the largest fan base of 3,316,317 while Planet Fitness showed the highest fan growth of 233.67%.

0.0%

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100.0%

150.0%

200.0%

250.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K

Gro

wth

%

Number of Fans

24 Hour Fitness Anytime Fitness LA Fitness Equinox Life Time Fitness Gold's Gym Crunch gym Planet Fitness Blink Fitness

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Life Time Fitness LA Fitness Gold's Gym Blink Fitness Planet Fitness Crunch gym Equinox Anytime Fitness 24 Hour Fitness

Egypt United States Philippines Countries < 2% Mexico Peru Australia Other Countries United Kingdom India

Fans - Geography

Anytime Fitness had the highest PTAT of 3.33% as a percentage of its average number of Fans during this time period.

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0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K

Pe

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ut (a

s %

of

Fa

ns)

Average Number of Fans

24 Hour Fitness LA Fitness Anytime Fitness Equinox Life Time Fitness Gold's Gym Crunch gym Planet Fitness Blink Fitness

Conversations

Anytime Fitness published the greatest number of posts (44). Anytime Fitness had the highest average engagement, with a

score of 595.

0 5 10 15 20 25 30 35 40 45 50

0 100 200 300 400 500 600 700

24 Hour Fitness

Anytime Fitness

LA Fitness

Equinox

Life Time

Fitness

Gold's Gym

Crunch gym

Planet Fitness

Blink Fitness

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Anytime Fitness received the most number of Likes (29,961), Comments (3,578) and Shares (4,295).

0K 5K 10K 15K 20K 25K 30K 35K

24 Hour Fitness

LA Fitness

Anytime Fitness

Equinox

Life Time Fitness

Gold's Gym

Crunch gym

Planet Fitness

Blink Fitness

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts LA Fitness

15-JUL-16, FRI 12:22PM

Her behavior is appalling and puts every

member's privacy at risk. We ended her

membership and she c ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 14,366 2,938 577 Positive

Anytime Fitness

20-JUL-16, WED 12:01PM

It's summer, it's hot, be prepared!

Anytime Fitness

22-JUL-16, FRI 3:01PM

Just to name a few... #GetStrong

#StayStrong

http://bit.ly/1pgN4C0


989 3,825 147 432 Positive


987 3,403 61 491 Positive

http://www.facebook.com/135669809790671/posts/1285430501481257


















Most Engaging Brand Posts Anytime Fitness

29-JUL-16, FRI 12:01PM

WORK IT!!


978 4,294 79 283 Positive

Anytime Fitness

06-JUL-16, WED 10:01AM

Over-indulge? Detox with this easy recipe!

Anytime Fitness

13-JUL-16, WED 8:32PM

For real, though! #BestFeelingEver


974 1,111 63 571 Positive


939 2,531 107 242 Positive



















Planet Fitness's Facebook Page saw the highest number of Fan posts (281).

0 50 100 150 200 250 300

24 Hour Fitness

Anytime Fitness

LA Fitness

Equinox

Life Time Fitness

Gold's Gym

Crunch gym

Planet Fitness

Blink Fitness

Number of Fan Posts

Fan Posts

Equinox received the highest percentage of Positive Sentiment (39.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

24 Hour Fitness

Anytime Fitness

Equinox

Life Time Fitness

Gold's Gym

Crunch gym

Planet Fitness

Blink Fitness

Negative Neutral Positive

Sentiment Analysis

Planet Fitness responded to the highest percentage of Fan posts (58.72%).

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% o

f F

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Average Response Time (mins)

24 Hour Fitness Anytime Fitness Equinox Life Time Fitness Gold's Gym Crunch gym Planet Fitness Blink Fitness

Brand Responses

Anytime Fitness published the most with 44 posts.

12%

17%

4%

4%

16%

23%

8%

12%

4%

Equinox Crunch gym Blink Fitness Life Time Fitness Gold's Gym Anytime Fitness 24 Hour Fitness LA Fitness Planet Fitness

Share Of Voice – Volume of Posts

Anytime Fitness received the largest volume of Likes (29,961).

13% 3%

0% 1%

4%

41%

0%

21%

17%


Share Of Voice – Likes

LA Fitness received the largest volume of Comments (3,578).

5%

1% 0% 1%

2%

13%

1%

44%

33%


Share Of Voice – Comments

Anytime Fitness received the largest volume of Shares (4,295).

6%

2% 0%

3%

5%

59%

1%

10%

14%


Share Of Voice – Shares

Anytime Fitness had the most Promoted Posts, while Gold's Gym had the most Organic Posts.

Promoted/Organic: Volume of Brand Posts

LA Fitness's Promoted Posts had the highest engagement, while Planet Fitness had the highest engaging Organic Posts.

Promoted/Organic: Engagement

Anytime Fitness published the highest number of Promoted Posts while CRUNCH saw the biggest surge in engagement.

Promoted/Organic: Effect on Engagement





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Analysis of

Anytime Fitness Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

233,786 2,857 1.24% United States

Anytime Fitness

Engagement Score Total Fan Posts

595 88

Total Posts Brand Response Rate

44 29.55%

Total Likes Avg. Reply Time

29,961 1 day, 3 hrs, 40 mins

Total Comments General Sentiment

1,038 Neutral

Total Shares

4,295

BRAND POSTS FAN POSTS

Brand Overview

229K

230K

230K

231K

231K

232K

232K

233K

233K

234K

234K

235K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul

Fan Growth

Total Fans

233,786

New Fans

2,857

Engagement

0

250

500

750

1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul

Anytime Fitness had an average engagement score of 595 and a highest of 987.

Community Analysis

Anytime Fitness fans are largely from United States followed by Australia.

Distribution of Fans

0K 50K 100K 150K 200K 250K

United States

Australia

Canada

India

Mexico

United Kingdom

Singapore

New Zealand

Philippines

Dominican Republic

0

1

1

2

2

3

3

4

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul

Brand Posts

Top keywords used Frequency

progress 2

MotivationMonday 2

5K training plan 2

cardio 2

simple crowd-pleaser 2

11%

89%

Brand Participation Brand Non Participation

92%

5%

3%

Posititve Negative Neutral

Brand Posts - Engagement

Anytime Fitness responded to 5 conversations generated by the

44 Posts they published.

Anytime Fitness receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

20-JUL-16, WED 12:01PM

It's summer, it's hot, be prepared!


989 3,825 147 432 Positive

22-JUL-16, FRI 3:01PM

Just to name a few... #GetStrong

#StayStrong

http://bit.ly/1pgN4C0

29-JUL-16, FRI 12:01PM

WORK IT!!


987 3,403 61 491 Positive


978 4,294 79 283 Positive

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30

0 100 200 300 400 500 600 700

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Anytime Fitness 17

membership 11

annual Top Global

Franchise

4

Franchise list 3

Planet Fitness 3

User Posts

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Positive Neutral Negative

Anytime Fitness responded to 26 conversations generated by the

88 Posts fans published.

Anytime Fitness appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

30%

70%


37%

8%

55%


Analysis of

LA Fitness Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

372,526 950 .26% United States

LA Fitness


458 0

Total Posts

23

Total Likes

15,477

Total Comments

3,578

Total Shares

697

BRAND POSTS

Brand Overview

FAN POSTS

371K

371K

371K

372K

372K

372K

372K

372K

373K

373K


Fan Growth

Total Fans

372,526

New Fans

950

Engagement

0

250

500

750

1,000

1,250


LA Fitness had an average engagement score of 458 and a highest of 1000.

Community Analysis

LA Fitness fans are largely from United States followed by Canada.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K 350K 400K

United States

Canada

Mexico

United Kingdom

India

Brazil

Iran

Egypt

Pakistan

New Zealand

0

1

1

2

2

3

3

4


Brand Posts


official LA Fitness gear 5

summer 5

code 3

15 3

Keely 2

91%

0% 9%


Brand Posts - Engagement

LA Fitness receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts


15-JUL-16, FRI 12:22PM

Her behavior is appalling and puts every

member's privacy at risk. We ended her

membership and she c ..


1,000 14,366 2,938 577 Positive

01-JUL-16, FRI 6:45PM

Happy Fourth of July! Here are your Fourth of

July holiday hours for Monday.

13-JUL-16, WED 12:17PM

LAFitness fan perk! Stay cool with some

new workout clothes. Use code "SUMMER"

to save 15% off ShopL ..


236 75 127 6 Positive


235 20 145 2 Positive






















0 2 4 6 8 10

0 200 400 600 800 1,000 1,200

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Planet Fitness Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

3,316,317 2,322,436 233.67% United

States

Mostly Young, Female and

Attached.

Planet Fitness


486 281

Total Posts Brand Response Rate

7 58.72%

Total Likes Avg. Reply Time

12,223 2 days, 3 hrs, 5 mins

Total Comments General Sentiment

2,699 Neutral

Total Shares

1,034

BRAND POSTS FAN POSTS

Brand Overview

0K

500K

1,000K

1,500K

2,000K

2,500K

3,000K

3,500K


Fan Growth

Total Fans

3,316,317

New Fans

2,322,436

Engagement

0

250

500

750

1,000


Planet Fitness had an average engagement score of 486 and a highest of 872.

Community Analysis

Planet Fitness fans are mostly Young, Female and Attached. Planet Fitness fans are largely from United States followed by

Mexico.

Fan Demographics Distribution of Fans

34%

66%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

United States

Mexico

Puerto Rico

Egypt

Canada

India

Brazil

Pakistan

Dominican Republic

0

0

0

1

1

1

1


Brand Posts


MondayMotivation 4

OurPlanet 2

chance 2

right foot 2

10 2


01-JUL-16, FRI 9:18AM

Planet of Triumph tees are our favorite tees.

They can be yours, and you don’t even need

to say plea ..


872 4,048 1,609 81 Positive

13-JUL-16, WED 9:01AM

Don’t miss your chance to put the right foot

(or left foot) forward this summer. Join

#OurPlanet for ..

05-JUL-16, TUE 9:00AM

Start your summer off on the right foot - or

the left, we don’t judge - and join

#OurPlanet for just ..


614 1,788 386 227 Positive


548 1,065 277 253 Positive






















0 1 2 3 4 5 6 7

0 200 400 600 800 1,000

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 1 2 3 4 5

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Planet Fitness 102

gym 50

location 33

one 31

membership 30

User Posts

0

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18

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Positive Neutral Negative

Planet Fitness responded to 165 conversations generated by the

281 Posts fans published.

Planet Fitness appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

59%

41%


30%

12%

58%






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Social Media Report - Gyms July 2016

Social Media

Transcript of Social Media Report - Gyms July 2016