Social Media Report - Consulting Firms September 1st - October 31st 2016
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Transcript of Social Media Report - Consulting Firms September 1st - October 31st 2016
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Consulting Firmson Social MediaSept 1st – Oct 31st 2016
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Consulting Firms: Social Media Report
This Report looks at how
Consulting Firmsperformed on Social Media between
Sept 1st – Oct 31st 2016
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Comparison of “Consulting Firms"Facebook PagesSep 01, 2016 - Oct 31, 2016
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Deloitte had the largest fan base of 309,261 while The Boston Consulting Group (BCG) showed the highest fan growth of 23.08%.
250,000K 300,000K 350,000K 400,000K 450,000K 500,000K 550,000K 600,000K 650,000K0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0% Bain & Company McKinsey & Company The Boston Consulting Group (BCG) Deloitte
Number of Fans
Gro
wth
%Fans
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Bain & Company The Boston Consulting Group (BCG)
Deloitte McKinsey & Company0%
10%20%30%40%50%60%70%80%90%
100%
United States Countries < 2% Nigeria Mexico PakistanBrazil Other Countries Germany United Kingdom India
Fans - Geography
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The Boston Consulting Group (BCG) had the highest PTAT of 1.33% as a percentage of its average number of Fans during this time period.
250,000K 300,000K 350,000K 400,000K 450,000K 500,000K 550,000K 600,000K 650,000K0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%Bain & Company McKinsey & Company The Boston Consulting Group (BCG) Deloitte
Average Number of Fans
Peop
le t
alki
ng a
bout
(as
% o
f Fa
ns)
Conversations
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McKinsey & Company published the greatest number of posts (123). Bain & Company had the highest average engagement, with a score of 211.
Bain & Company
McKinsey & Company
The Boston Consulting
Group (BCG)
Deloitte
0 50 100 150 200 250
0 20 40 60 80 100 120 140
posts dummy eng dummy
Engagement Score
Number of Posts
Engagement - Posts
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The Boston Consulting Group (BCG) received the most number of Likes (6,051) and the most number of Comments (184). McKinsey & Company had the most number of Shares (1,007).
Bain & Company
McKinsey & Company
The Boston Consulting Group (BCG)
Deloitte
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K
Likes Comments Shares
Engagement Breakdown
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Most Engaging Brand PostsBain & Company
31-OCT-16, MON 9:35AM
A career in consulting has its benefits, no matter what level you come in at or how long you chose t ..
ENGMT. LIKES COMMENTS SHARES
949 722 55 189
Deloitte
30-SEP-16, FRI 1:35PM
http://deloi.tt/2djprcX
NO IMAGE
Deloitte
07-SEP-16, WED 6:01AM
Today, Deloitte celebrates seven consecutive years of growth! Our record growth is fueled by the imp ..
NO IMAGE
ENGMT. LIKES COMMENTS SHARES
768 1,117 9 240
ENGMT. LIKES COMMENTS SHARES
757 797 5 260
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Most Engaging Brand PostsThe Boston
Consulting Group (BCG)
16-SEP-16, FRI 11:24AM
Employee growth is at the core of employee success. Learn more about who we are, what we do, and wha ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
694 573 10 121 Positive
The Boston Consulting Group (BCG)
21-OCT-16, FRI 6:18PM
Don't just focus on making people happy. Empower your employees to pursue their passions and feel ex ..
NO IMAGE
The Boston Consulting Group (BCG)
14-SEP-16, WED 9:00AM
Keep these core concepts at the center of attention in order to #MakeWorkWork #HowToByBCG http://on. ..
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
474 304 16 63 Positive
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
337 146 - 49 Neutral
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Deloitte received the highest percentage of Positive Sentiment (45.00%).
Deloitte
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Negative Neutral Positive
Sentiment Analysis
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McKinsey & Company published the most with 123 posts.
16%
49%
9%
26%
Deloitte McKinsey & Company Bain & Company The Boston Consulting Group (BCG)
Share Of Voice – Volume of Posts
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The Boston Consulting Group (BCG) received the largest volume of Likes (6,051).
29%
30%
9%
32%
Deloitte McKinsey & Company Bain & Company The Boston Consulting Group (BCG)
Share Of Voice – Likes
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The Boston Consulting Group (BCG) received the largest volume of Comments (184).
13%
34%
16%
37%
Deloitte McKinsey & Company Bain & Company The Boston Consulting Group (BCG)
Share Of Voice – Comments
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McKinsey & Company received the largest volume of Shares (1,007).
34%
35%
10%
21%
Deloitte McKinsey & Company Bain & Company The Boston Consulting Group (BCG)
Share Of Voice – Shares
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