Social Media Readiness: Preparing for Intranet Success
-
Upload
michaelmarchionda -
Category
Documents
-
view
2.463 -
download
3
Transcript of Social Media Readiness: Preparing for Intranet Success
![Page 1: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/1.jpg)
Ralph Beslin & Julian Mills
Social Media Readiness
copyright Prescient Digital Media 2009
![Page 2: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/2.jpg)
B E S L I N
Session Objectives
Deliver: Proven methodologies for gauging your readiness to utilize
Intranet 2.0 technology Real world examples of how Intranet 2.0 has been
measured and deployed
copyright Prescient Digital Media 2009
![Page 3: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/3.jpg)
B E S L I N copyright Prescient Digital Media 2009
Who is this guy?
![Page 4: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/4.jpg)
B E S L I N
My Workspace
copyright Prescient Digital Media 2009
![Page 5: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/5.jpg)
B E S L I N
Web 2.0 (thanks to Shel Holtz)
Conversation-enabled publishing platforms Blogs, podcasts, Technorati
Social networks Facebook, LinkedIn, MySpace
Social bookmarking Delic.io.us, Digg, StumbleUpon
Democratized content networks Wikipedia, Yahoo! Groups, MyStarbucksIdea
Presence networks (micro-blogging) Twitter, YouAre
Content sharing sites YouTube, Flickr, ePinions.com
Virtual networking platforms Second Life, There.com
copyright Prescient Digital Media 2009
![Page 6: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/6.jpg)
B E S L I N
Social Media Impact
3 out of 4 Americans use social technology (Forrester)
2/3 of the global intranet population visits social networks (Nielsen)
1,382% monthly growth rate of Twitter users from January to February, 2009
5,000,000,000 minutes spent on Facebook everyday
copyright Prescient Digital Media 2009
![Page 7: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/7.jpg)
B E S L I N
Start Paddling!
copyright Prescient Digital Media 2009
![Page 8: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/8.jpg)
B E S L I N
Intranet 2.0 Opportunity
Potential to deliver tremendous value
Improve knowledge worker productivity
Decrease redundant effort
Disseminate best practices
Accelerate time to productivity
Frequently low investment/high return
copyright Prescient Digital Media 2009
![Page 9: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/9.jpg)
B E S L I N
Low satisfaction
Poor
copyright Prescient Digital Media 2009
![Page 10: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/10.jpg)
B E S L I N
Barriers
Executive support
copyright Prescient Digital Media 2009
![Page 11: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/11.jpg)
B E S L I N
ASSESSING YOUR READINESS
copyright Prescient Digital Media 2009
![Page 12: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/12.jpg)
B E S L I N
READINESS?!Current State & Culture Check
Assessing the current state of your internal communications
+
Diagnosing your organizational culture to determine how, how quickly and how effectively you can build a social
media program
copyright Prescient Digital Media 2009
![Page 13: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/13.jpg)
B E S L I N
Drivers…Internal Comm is driven by 3 “Cs”
Drivers: 3-Cs
copyright Prescient Digital Media 2009
![Page 14: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/14.jpg)
B E S L I N
Culture…Are you planting in fertile ground?
1. Is your CEO a communications champion?
2. Does your organization practice open communications?
3. What is the current state of your internal communications?
copyright Prescient Digital Media 2009
![Page 15: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/15.jpg)
B E S L I N
Fertile ground…Nourishing culture: Open/participative
Strategic
Skills
development
Management
accountability
Measurement
Democratic
Knowledge
sharing
Transparency
copyright Prescient Digital Media 2009
![Page 16: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/16.jpg)
B E S L I N
Current state…Assessing your internal communications
Are you transitioning from print to electronic channels?
Are your comm vehicles multi-channeled, targeted, engaging and high quality?
Is your intranet functional and usable/used?
What types of interactions and dialogs comprise your internal communications?
How satisfied are your target audiences?
copyright Prescient Digital Media 2009
![Page 17: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/17.jpg)
B E S L I N
What do you see?Looking out over the assessment field
Do you see a Field of Dreams…
Or
A field that’s ready for crop testing?
copyright Prescient Digital Media 2009
![Page 18: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/18.jpg)
B E S L I N
Current State Assessment
(aka internal communications audit / review)
Results:
Audience feedback… quantitative & qualitative
ROC… yes, it is quantifiable… e.g. engagement index
Benchmarking data and analytics
Better relationships with other departments (IT & HR)
Guidance re strategic approach to integrate social media
copyright Prescient Digital Media 2009
![Page 19: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/19.jpg)
B E S L I N
Current State Assessment…Social Media componentResults:
Readiness of internal audiences to use & participate in social media
Feasibility/compatibility for integration with existing channels
Potential impact on current comm—formal and informal
Extent of planning that may be required
Approach: Go fast… go moderate… go slow
copyright Prescient Digital Media 2009
![Page 20: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/20.jpg)
B E S L I N
Gap analysis…How fast can you go?
Gap between CEO & Employees
Large Small Small
Engagement Level-Employees Low Low High
Social media integration in Int Comm: Go…
Slow
Sr Mgt Buy-in Strategy
ModerateEmployee
Engagement Strategy
Fast
Comm Plan Implementation
Strategy
copyright Prescient Digital Media 2009
![Page 21: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/21.jpg)
B E S L I N
Be aware of the risk…But communications should take the lead
You need to be the farmer who owns the field…
NOT
Kevin Costner!
copyright Prescient Digital Media 2009
![Page 22: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/22.jpg)
B E S L I N
Business drivers
Leadership
Culture
Workforce
Critical Success Factors
copyright Prescient Digital Media 2009
![Page 23: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/23.jpg)
B E S L I N
Business Drivers
Employee engagement
Increased employee engagement = 19% increase in operating income
Productivity
30% of knowledge worker’s time spent looking for information
Innovation
Rapid, consistent dissemination of best practices
copyright Prescient Digital Media 2009
![Page 24: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/24.jpg)
B E S L I N
Business Drivers
copyright Prescient Digital Media 2009
![Page 25: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/25.jpg)
B E S L I N copyright Prescient Digital Media 2009
![Page 26: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/26.jpg)
B E S L I N
Best Buy: BlueShirtNation (BSN)
Encouraged employees to participate in a video contest that promoted their 401k plans
BSN helped increase the number of employees signing up for 401(k) accounts by 30%
Also increased employee retention
Reports 1/10th increase in employee engagement will increase single store sales $100k
copyright Prescient Digital Media 2009
![Page 27: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/27.jpg)
B E S L I N
Leadership
copyright Prescient Digital Media 2009
![Page 28: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/28.jpg)
B E S L I N
Corporate Structure
Hierarchical or free flowing?
Focused on innovation?
Onsite or geographically dispersed?
Silo’d
copyright Prescient Digital Media 2009
![Page 29: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/29.jpg)
B E S L I N Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
![Page 30: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/30.jpg)
B E S L I N Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Social Networking Results
Rapid adoption65% of employees join in first three months
More than 90% participation rate after 1 yr
Frequent use60% of questions answered within 1 hr of posting
Each question posted receives an avg of 9 answers
Faster speed-to-marketPeople find information faster
New-hires ramp up faster
Growing cost savingsUS$500,000 hard cost savings in yr 1
![Page 31: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/31.jpg)
B E S L I N
Workforce
Demographics
Percentage of knowledge workers
Comfort with technology
copyright Prescient Digital Media 2009
![Page 32: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/32.jpg)
B E S L I N
BT: 800,000+ wiki pages
copyright Prescient Digital Media 2009
![Page 33: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/33.jpg)
B E S L I N
Planning steps
Strategy
Governance
Policies
Personas and use cases
copyright Prescient Digital Media 2009
![Page 34: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/34.jpg)
B E S L I N
Strategy
Measurable goals and objectives
Quantify the benefits to your organization
What does success look like?
Adoption
Connect people with information and expertise
Enterprise vs department-wide
Implementation phases
copyright Prescient Digital Media 2009
![Page 35: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/35.jpg)
B E S L I N
Governance Structure
Editor in Chief
Intranet Advisory Council
Intranet OwnerIT Support
Senior Leadership Champion(s)
Steering Committee
Content Owners
Departments: Accounting, Internal Auditing, Purchasing, HR, Training Facilities, IS, Marketing, Communications, Public Relations
Content Publishers
Operations Committee
copyright Prescient Digital Media 2009
![Page 36: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/36.jpg)
B E S L I N
Intranet 2.0 Governance
Defined responsibility and accountability
Empower the community
Fast follower
copyright Prescient Digital Media 2009
![Page 37: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/37.jpg)
B E S L I N
Personas & use cases
Pull together your research
Validate your opportunities
Identify your technology
copyright Prescient Digital Media 2009
![Page 38: Social Media Readiness: Preparing for Intranet Success](https://reader034.fdocuments.net/reader034/viewer/2022042614/555bdd93d8b42a38078b47a6/html5/thumbnails/38.jpg)
B E S L I N
Essential
Use if yourself
copyright Prescient Digital Media 2009