Social media monitoring & measurement 1 - #LSUSoMe Class #Manship4002
Social Media Quiz - #Manship4002
Click here to load reader
-
Upload
paige-brown-jarreau -
Category
Social Media
-
view
216 -
download
1
description
Transcript of Social Media Quiz - #Manship4002
![Page 1: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/1.jpg)
SOCIAL MEDIA PERSONAL ASSESSMENTS& SOCIAL MEDIA PLANS
#Manship4002
![Page 2: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/2.jpg)
SOCIAL MEDIA PLAN PRESENTATIONS
Your social media plans are due on May 2nd, and we will begin presentations on Monday April 28th
Give a brief presentation on your social media plan: 1 minute: Organization overview 1 minute: Social media audit (what organization is
already doing) 3 minutes: Your plan: Social media strategies and tactics
for the organization + video
Part of your presentation will be a 30sec – 1 minute YouTube video, or series of Vine/Instagram videos, about the organization and your social media plan.
If you have a powerpoint ready, e-mail me the powerpoint AND the video(s) BEFORE 8am on the day your present.
![Page 3: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/3.jpg)
PICKING YOUR PRESENTATION DAYS…
Quiz!Raise your hand fast…
Ready?
![Page 4: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/4.jpg)
Q.1
Where do social media tools fit in, and How?
PR activities should be/have the following… Deliberate. Planned. Performance. Public Interest. Two-Way Communication. Strategic Management of competition and conflict.
![Page 5: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/5.jpg)
Q2
What is PRSA’s new definition of public relations?
“Public relations is a…”
“strategic communications process that builds mutually beneficial relationships
between organizations and their publics.”
![Page 6: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/6.jpg)
Q3
Which of Grunig’s 4 classic models of PR do we try to achieve with social
media?
Two-way symmetric!
![Page 7: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/7.jpg)
Q5
I have a wedding-cake bakery, and my goal is to inspire
future brides to come up with their dream cake designs.
What social media platform(s) should I use?
Pinterest / Instagram!
![Page 8: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/8.jpg)
Q6List 3 ways of being transparent
with your tweets:(Don’t raise your hand until you have
3!)
Provide accurate and timely information
Reveal who you are in your Bio
Have a “human face”
Share your dislikes as well as your likes, you weakness and passions
Be consistent
Be accountable for failures
Have a 2-way street
![Page 9: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/9.jpg)
Q7
What social media platform has HIGH self-presentation / self-disclosure but relatively LOW social presence / media richness / immediacy?
Blog!
![Page 10: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/10.jpg)
Q8
Describe and give an example of a
content community
YouTube, Flickr – where people can create and share their own content in
a community.
![Page 11: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/11.jpg)
FILL IN THE BLANK…
We can use social media to… Provide __________________ Provide __________________ (Hint* special deals) Engage audiences’ ________________________ (Hint* ) Tell _______________________________ (Hint* Hero’s
Journey) Encourage______________________________ (Hint*
Listening)
![Page 12: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/12.jpg)
FILL IN THE BLANK…
We can use social media to… Provide Information Provide Exclusivity Engage audiences’ Emotions Tell Stories! Encourage Feedback
![Page 13: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/13.jpg)
Q10 & 11
How many characters are in a Tweet?
140, silly!
What was the most re-tweeted Tweet this year (so far)?
The Oscar’s selfie
![Page 14: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/14.jpg)
Q12
In a study by Saffer, Sommerfeldt and Taylor, students assigned to a high interactivity social media account (Starbucks) perceived greater _______________________________________________ than students assigned to read low interactivity account tweets (Nike)?
Trust, control mutuality, satisfaction and commitment to the brand/organization
![Page 15: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/15.jpg)
Q13
Describe the “Think like a Dandelion” principle of social media
http://www.slideshare.net/PaigeBrown/manship4002-instagram-spreadability-lecture-7
![Page 16: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/16.jpg)
Q14
What is a leading edge, and why is it important in an (Instagram) picture?
http://www.slideshare.net/PaigeBrown/manship4002-instagram-spreadability-lecture-7
![Page 17: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/17.jpg)
Q15
Describe social photography. What has made it possible?
http://www.slideshare.net/PaigeBrown/manship4002-instagram-lecture-8
![Page 18: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/18.jpg)
Q16
What are the 4 stages of social media metrics / analysis?
1. E…
2. E…
3. I….
4. A….
![Page 19: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/19.jpg)
Q16
What are the 4 stages of social media metrics / analysis?
1. Exposure
2. Engagement
3. Influence
4. Action
![Page 20: Social Media Quiz - #Manship4002](https://reader038.fdocuments.net/reader038/viewer/2022100600/5551a67cb4c905013a8b5425/html5/thumbnails/20.jpg)
IF WE HAVE TIME…
Give us a 60sec brief of your Social Media Assessment Part 2:
How have you improved on social media this semester?