Social Media Primer
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Transcript of Social Media Primer
Social Media PrimerFashion Institute of Technology
Learning outcomes• Introduction to platforms• What is social media• How to optimize your profile.• How to feed the content monster.• How to integrate social media and blogging.!!!!
Introduction to social !media platforms.
Social Media Platforms
Social Media at FITTomorrows Presentation
Social Media Platforms
Social Media is content
What can you do for others.
Publishing
How to optimize your profile• Avatar• Cover• Stick with one picture• Craft a mantra
• Go asymmetrical • Face the light • Think big
Avatar
CoverStick with one picture
What is your goal?• Thought leader • Display your work • Display work that interests you • Critic • Fan site
Craft a tagline/mantra
• Focused • One line • Same one on all platforms
My tagline:
Patron of Creativity
How to feed the content monster
Most social media is a feed
Content disappears quickly!
Original !Content
WritingPhotosVideosMusic
CollectorInfographics
PaintingsArt
Curated !Content
Medium
Tumblr
Add share-worth stories to your Tumblr Blog
Press releases from universities
Futurity
Futurity
Google Scholar
Serious academic treatment of topics
Google Scholar
buffer Social media management
buffer
buffer
buffer
How to integrate social media and blogging
!HUB
Shared Content
!HUB
Original Content
!HUB
Curated Content
!HUB
Original Content
bitlyURL shortening
What is a hashtag?Hashtags tell people the post is relevant to a shared topic
Medium
Facebook Profile vs. Page
Profile Page
Personal Professional
Learning outcomes• Introduction to platforms• What is social media• How to optimize your profile.• How to feed the content monster.• How to integrate social media and blogging.!!!!
Useful Links• https://medium.com/
• https://buffer.com
• https://twitter.com/
• https://www.tumblr.com/
• https://twitter.com/FuturityNews
• https://scholar.google.com/