SOCIAL MEDIA: JOIN THE CONVERSATIONThe Rules of Engagement

WHAT IS SOCIAL MEDIA?

Social media is anything that uses the Internet to facilitate

conversations. (Putting the Public back in Public

Relations)

THE 411

Conversations are happening with or without you…

Many-to-many communication, not one-to-many

Blend of personal and professional It’s a conversation, you can share

information, but you can’t control what happens.

THE PLAYERS

BRANDS USING SOCIAL MEDIA

WAYS TO MAXIMIZE SOCIAL MEDIA

To promote products and services or a cause To share news and information To promote customer service To address positive and negative comments

from consumers To obtain product reviews from bloggers Disseminate information during a crisis To interact with customers and potential

customers To humanize the brand

CASE STUDIES

Comcast Blog: comcastvoices.com Twitter: @ComcastCares, @ComcastBill,

@Comcast Sherri

CASE STUDIES

More than 1.4 Million followers

CASE STUDIES

CASE STUDIES

CASE STUDIES

CRISIS CASE STUDY

Two Dominoes employees post a video on YouTube.

Readers of online magazine help identify the culprits.

Video becomes a viral nightmare, with more than 1 Million views.

Dominoes responds online via Twitter and YouTube.

Dominoes launches successful social media campaign post crisis.

CONSUMERS TRUST REAL FRIENDS & VIRTUAL STRANGERS THE MOST

TALLY BUSINESSES AND SOCIAL MEDIA

HASHTAGS

#Tallahassee #TallyTuesday #FollowFriday #FF

Q&A