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1 #SocialMediaWorkshop @ChristineLabate @mville
50% of World’s Population Is Under 30
http://www.DesignsforGrowth.com
– 96% of Them Use Social Media
Socialnomics
Successful Companies in Social Media act More Like Dale Carnegie and Less Like Mad Man
– Listening First and Selling Second
The ROI on Social Media Is Your Business Will Still Exist in 5 Years.
2 #SocialMediaWorkshop @ChristineLabate @mville
Who What When Where and Why of Social Media Marketing
http://www.DesignsforGrowth.com
Christine Labate Marketing Ninja Designs for Growth
Design | Marketing | Technolgy
http://www.constantcontact.com/index.jsp?pn=designsforgrowth [email protected] Facebook: /DesignsforGrowth Twitter: @ChristineLabate Linkedin: in/ChristineLabate Pinterest: Christine Labate
3 #SocialMediaWorkshop @ChristineLabate @mville
Social Media Explained
http://www.DesignsforGrowth.com http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/
4 #SocialMediaWorkshop @ChristineLabate @mville
Let’s Get the Conversation Started on Twitter #SocialMediaWorkshop @ChristineLabate @MVille
http://www.DesignsforGrowth.com
5 #SocialMediaWorkshop @ChristineLabate @mville
Social Media Marketing
http://www.DesignsforGrowth.com
6 #SocialMediaWorkshop @ChristineLabate @mville
Social Media Marketing
http://www.DesignsforGrowth.com
Facebook Twitter Linkedin Pinterest
7 #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com
8 #SocialMediaWorkshop @ChristineLabate @mville
Social Media Marketing WHO?
http://www.DesignsforGrowth.com
9 #SocialMediaWorkshop @ChristineLabate @mville
Gender
Facebook vs Linkedin vs Twitter
Users
http://www.DesignsforGrowth.com sironaconsulting.com
10 #SocialMediaWorkshop @ChristineLabate @mville
Age
Facebook vs Linkedin vs Twitter
Users
http://www.DesignsforGrowth.com sironaconsulting.com
11 #SocialMediaWorkshop @ChristineLabate @mville
Income
Facebook vs Linkedin vs Twitter
Users
http://www.DesignsforGrowth.com sironaconsulting.com
12 #SocialMediaWorkshop @ChristineLabate @mville
Eduction
Facebook vs Linkedin vs Twitter
Users
http://www.DesignsforGrowth.com sironaconsulting.com
13 #SocialMediaWorkshop @ChristineLabate @mville
Social Media Marketing WHO? Do You Want to Reach?
http://www.DesignsforGrowth.com
14 #SocialMediaWorkshop @ChristineLabate @mville
Social Media Marketing WHAT?
http://www.DesignsforGrowth.com
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Facebook Twitter
LinkedIn Groupon Google+
Tumblr
Foursquare
0 200 400 600 800 1000
845
200
135
115
90
42
7.5
15
15
http://www.DesignsforGrowth.com
People Active Per MM
16 #SocialMediaWorkshop @ChristineLabate @mville
Facebook Statistics February 2012
http://www.DesignsforGrowth.com
– 850MM Users/3rd Largest Country in the World – Spent 53.5 Billion Minutes on Facebook in 2011 – 26% Referral Traffic (Shareaholic Study) – 31% Check Site More Than once a Day
• 63% Have Deleted People From Their Friend Lists • 44% Have Deleted Comments Others Have Made • 37% Have Untagged Themselves From Photos
– Average User Spends 6.5hrs Per Week on Facebook
http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
17 #SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com adage.com
18 #SocialMediaWorkshop @ChristineLabate @mville
Good or Bad Page? WholeFoods
http://www.DesignsforGrowth.com
19 #SocialMediaWorkshop @ChristineLabate @mville
Good or Bad Page? Pepsi
http://www.DesignsforGrowth.com
20 #SocialMediaWorkshop @ChristineLabate @mville
Twitter Statistics February 2012
http://www.DesignsforGrowth.com
– 500MM Registered Users (Approx 200MM Active) – 3.61% Referral Traffic (Shareaholic Study) – 36% Users Tweet at Least once Per Day – average Visit Time of 11:50 Minutes – Users Send 175MM Tweets Each Day – 64% of Users Access Via Twitter.Com – Top Three Tweeters – USA (108MM), Brazil (33MM)
and Japan (30MM) – $259MM Is Twitter’s Projected Ad Revenue in 2012 – 1MM Accounts are Added to Twitter Every Day – 80% of Usage Is on Mobile Devices
http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
21 #SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com adage.com
22 #SocialMediaWorkshop @ChristineLabate @mville
AAdvantage Twitter Campaign
http://www.DesignsforGrowth.com
– Participants registered their AAdvantage number on a microsite, tweeted the #Deal30 hashtag and followed the @AAdvantage account to enter for a chance to win 30,000 AAdvantage miles.
Mashable.com
23 #SocialMediaWorkshop @ChristineLabate @mville
AAdvantage Twitter Campaign
http://www.DesignsforGrowth.com
– Within one week, #Deal30 link gained nearly 18,000 clicks via Twitter, and the @AAdvantage Twitter account experienced a 70% increase in followers.
– “Given a valuable enough incentive, users will complete several registration steps for entry. … including a specific and unique hashtag was essential for tracking purposes.” Colin Alsheimer, AAdvantage Community Manager
Mashable.com
24 #SocialMediaWorkshop @ChristineLabate @mville
Linkedin Statistics February 2012
http://www.DesignsforGrowth.com
– 135MM Users – 0.20% of Referral Traffic – average Visit Time of 17 Minutes (US) – 50% Have a Bachelor’s Degree+ – 2MM Companies Have a Presence – 80% of Companies Use Social Media for Recruitment
http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
25 #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com
26 #SocialMediaWorkshop @ChristineLabate @mville
Pinterest Statistics February 2012
http://www.DesignsforGrowth.com
– Users • 80% Users Are Women • 25% 35-44, 30% 25-34 & 17% 18-24 Years Old • 60% Some College, 25% Bachelor’s Degree+ • Average Household Income $25k – $75k USD
– Retaining and Engaging Users 2-3 Times Better Than Twitter Was at a Similar Time in Their History
– 3.6% Referral Traffic (Shareaholic Study) – Over 80% of Pins Are ‘Repins’ (Higher Share Rate) – Average Visit Time of 1 Hour 17 Minutes (US) – 50% of Users Have Kids
http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
27 #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com
28 #SocialMediaWorkshop @ChristineLabate @mville
Social Media Marketing WHAT? Platform Is Best to Reach Your Market?
http://www.DesignsforGrowth.com
29 #SocialMediaWorkshop @ChristineLabate @mville
Social Media Marketing WHEN?
http://www.DesignsforGrowth.com
30 #SocialMediaWorkshop @ChristineLabate @mville
Highest Click Rates (bit.ly)
http://www.DesignsforGrowth.com
Facebook – DO Post Any Day Between 1:00PM and 4:00PM – DO Post at 3:00PM on Wednesday For Highest Response – DON’T Post After 4:00PM Any Day
Twitter – DO Post Monday–Wednesday Between 1:00PM and 3:00PM – DON’T Post After 8:00PM Any Day – DON’T Post After 3:00PM on Fridays. – The Half-life of a Link Is About 2.8 Hours
Bit.ly
31 #SocialMediaWorkshop @ChristineLabate @mville
Post Consistently So Followers Know What to Expect and When to Expect it
http://www.DesignsforGrowth.com
Determine Your Plan – How Much Time Per Day or Week – When Time of Day
• Me? First Thing in the Morning, as I Find interesting Info in my Email inBox
• and When I Think of Amusing Stuff • I Present Myself as a Thought Leader • I Have Landing Work Through Social Media
Bit.ly
32 #SocialMediaWorkshop @ChristineLabate @mville
Social Media Marketing WHY?
http://www.DesignsforGrowth.com
33 #SocialMediaWorkshop @ChristineLabate @mville
WHY?
http://www.DesignsforGrowth.com
Nearly half (47%) of adults get information via their smartphones or tablet computers on the following:
http://pewresearch.org/databank/dailynumber/?NumberID=1330
34 #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com
Social Media Usage
0 20 40 60 80
Reconnect with Old Friends
Stay in Touch with Family Members
Stay in Touch with Current Friends
Per MM
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Janet Eden-Harris CMO Market Force
Get Positive Feedback “Social media channels create an ideal two-way platform for direct conversations with customers. What’s striking is that consumers have more positive things to say than most brands realize.”
http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
36 #SocialMediaWorkshop @ChristineLabate @mville
Janet Eden-Harris CMO Market Force
Know What Is Said about Your Brand “Using social media monitoring tools, brands can mitigate the downside by pulling negative comments into a private conversation, and maximize the upside by giving consumers an easy way to engage. There’s no reason not to take the plunge. Consumers are out there talking about you.”
http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
37 #SocialMediaWorkshop @ChristineLabate @mville
Social influence Translates into increased Sales
http://www.DesignsforGrowth.com
– 81% of U.S. Consumers Are Influenced by Their Friends’ Social Media Posts
– Why Will Your Fans Talk About You? Are There Incentives, Like White Papers or Coupons You Can Offer?
– People Expect Exclusive Content and Discounts for Liking You.
Market Force
38 #SocialMediaWorkshop @ChristineLabate @mville
in one Day on The internet
http://www.DesignsforGrowth.com
– 172MM People Visit Facebook – 40MM Visit Twitter – 22MM Visit Linkedin – 20MM Visit Google+ – 17MM Visit Pinterest – 4.7 Billion Minutes are Spent on Facebook – 250MM Photos are Uploaded – 22MM Hours of TV and Movies are Watched on Netflix – 864,000 Hours of Video are Uploaded to Youtube – More Than 35MM apps are Downloaded – More Iphones are Sold Than People are Born – Enough information Is Consumed to Fill 168MM Dvds – 294 Billion Emails are Sent – 2MM Blog Posts are Written (Enough Posts to Fill TIME Magazine For 770MM Years)
http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
39 #SocialMediaWorkshop @ChristineLabate @mville
Social Media Marketing WHY? Will Your Customers Follow You?
http://www.DesignsforGrowth.com
40 #SocialMediaWorkshop @ChristineLabate @mville
Social Media Marketing WHERE?
http://www.DesignsforGrowth.com
41 #SocialMediaWorkshop @ChristineLabate @mville
Where to Start
http://www.DesignsforGrowth.com
1. Set Up Your Presence on all The Social Networks So Someone Doesn’t Claim Your Name and You Can Monitor What Others Say About Your Brand.
2. Pick 1–2 Channels and Focus on Them. I Focus on Facebook But also Populate Twitter, Linkedin and Pinterest.
3. Schedule Time to Post.
4. Determine What You Will Post.
5. Many Start by Re-posting Other’s Content.
6. Set Up Google Analytics So You Will Get an Alert When Someone Is Talking About Your Brand.
42 #SocialMediaWorkshop @ChristineLabate @mville
Step Two
http://www.DesignsforGrowth.com
1. Explore Tools Like Hootsuite and Nutshellmail That Will Help Save Time by Managing Multiple Networks and Profiles and Measuring Your Campaign Results.
2. Integrate With Your Other Marketing Channels
3. Promote Your Channels. Add Them to Your Website, Email Marketing, Business Cards, Promotions, Etc.
4. Flaunt Them!
43 #SocialMediaWorkshop @ChristineLabate @mville
Who Has a Question that
May Apply to Everyone
in This Group
http://www.DesignsforGrowth.com
44 #SocialMediaWorkshop @ChristineLabate @mville
Who What When Where and Why of Social Media Marketing
http://www.DesignsforGrowth.com
Christine Labate Marketing Ninja Designs for Growth
Design | Marketing | Technolgy
http://www.constantcontact.com/index.jsp?pn=designsforgrowth [email protected] Facebook: /DesignsforGrowth Twitter: @ChristineLabate Linkedin: in/ChristineLabate Pinterest: Christine Labate