Social media presentation alpesh doshi v1.2
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Transcript of Social media presentation alpesh doshi v1.2
Agenda
Introduction to Social Media & Social Business
Social Media – the landscape
Social Business – How businesses will change
Summary
Definitions
Social Media
….is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborateAnthony Bradley, Gartner, 7th January 2010http://blogs.gartner.com/anthony_bradley/2010/01/07/a-new-definition-of-social-media/
Social Business
… is the intentional creation of socially calibrated and dynamic business systems, process and culture. To create enhanced value exchange among constituents delivering improved and emergent business outcomes
An example of communities.....
Enterprise 2.0
Extended Corporate
Public B2B Trusted
Consumers Focused
Application of Web 2.0 within the enterprise. Focussed on enabling employees to interact
Created to work with a private community (e.g. Business partners) like wholesale or white label
A social application and service for a trusted group – your community of IFAs
Consumer facing Web 2.0 presence with possible integration into other networks
Social Media LandscapeLarge and growing social media applications
Consumers across the demographic (18-40)
Financial Applications starting to emerge......
Social Networks have become a part of daily life
How is this relevant to Financial Services?
Finance sites are sprouting everywhere....
Lead by US (although regulation is different)
Social Media sites provide online tools and services to manage finances... And share goals
Here is an example from something in the UK....
Why use Social Media?
Engage and Interact with Audience/Customer
To help Marketing and Brand Development
Build Trust in your Brand and enhance reputation
Social Networks Applications
Understand needs and drivers of consumers
Driver loyalty and advocacy
Input to Product Development
Blogs
Ho
w?
Monitor
Many Business Functions can be Socialized….
Marketing
Sales
Human Resources
Legal
Corporate Strategy
R &D
Product Development
Education and Training
Etc, etc
Working in Isolation ->Collaboration
Knowledge Management -> True Information Sharing
Data is the new Oil
Benefits of Social Business
Connect people internally and externally (e.g. expertise location)
Building Communities across functional areas
Breakdown organisational barriers and functional silos
Promote broader participation
Improve external brand reputation and enhance relationships
Discover how your organisation really works
ConclusionsSocial Media is already here!
Brands are keen to reach their customers and learn more about them
Conversations and Interactions are common outside financial services
Driven by brand, transparency, interaction
Social Business is coming too!
Enterprises must change and adapt to the new ways of working
Will improve productivity, transparency, agility, profitability.........
Integrated strategy and plan needed (and it’s not only about building communities
Companies must build a strategy, operating model and solutions
About FintricityFintricity works with companies to help them plan and execute their Social Media and Social Business strategies
Fintricity delivers business aligned technology solutions to meet that need
Fintricity provides expertise around technology, mathematics, computer science, sociology blended to build and deliver the right solution
Thank you• email: [email protected]
• mobile: +44 7973 822820
• web: www.fintricity.com
• blog: www.alpeshdoshi.com
• twitter: www.twitter.com/alpeshdoshi
• linkedin: www.linkedin.com/in/alpeshdoshi