Social Media Presentation
45
What is Social Media and How Can You Use it To Improve Your Business* Brian Linton President and Founder Sand Shack LLC www.sandshack.com *With Emphasis on the Gift and Resort Retail Industry
-
Upload
sand-shack -
Category
Business
-
view
1.107 -
download
0
description
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.
Transcript of Social Media Presentation
What is Social Media and How Can You Use it To Improve Your Business*
Brian Linton President and Founder Sand Shack LLC www.sandshack.com
*With Emphasis on the Gift and Resort Retail Industry
7Parts
1. WhatisSocialMedia2. WhyYouShouldUseit
3. Blog4. Facebook5. TwiCer6. WhatyoucanAccomplish
7. HowtoImplementASocialMediaStrategy
Part1
WhatisSocialMedia
WhatisSocialMedia
• AnumbrellatermthatdefinesthevariousacMviMesthatintegratetechnologyandsocialinteracMononline
• OnlinetechnologiesandpracMcesthatpeopleusetoshareopinions,insights,experiences,andperspecMveswitheachother.
• SocialMediaisthecollecMonoftoolsandonlinespacesavailabletohelpindividualsandbusinessestoacceleratetheirinformaMonandcommunicaMonneeds.
WikipediaDefiniMon
• Socialmediaisonlinecontentcreatedbypeopleusinghighlyaccessibleandscalablepublishingtechnologies.SocialmediaisashiSinhowpeoplediscover,readandsharenews,informaMonandcontent;it'safusionofsociologyandtechnology,transformingmonologues(onetomany)intodialogues(manytomany)andisthedemocraMzaMonofinformaMon,transformingpeoplefromcontentreadersintopublishers.SocialmediahasbecomeextremelypopularbecauseitallowspeopletoconnectintheonlineworldtoformrelaMonshipsforpersonal,poliMcalandbusinessuse.Businessesalsorefertosocialmediaasuser‐generatedcontent(UGC)orconsumer‐generatedmedia(CGM).
FormsofSocialMedia
• Facebook• Blogs• TwiCer• YouTube• LinkedIn
AndManyManyMore
SocialMedia,andthewayitisused,isdifferentforeveryone
WhyYouShouldListentoMe
• Iamnotasocialmediaexpert
• Igrewupusingformsofsocialmedia
• Isuccessfullyusesocialmediaformybusiness
• Iaminyourindustry– SandShackisanenvironmentallyfriendlybrandofresortmerchandise.Productsincludehas,belts,flip‐flopsandjewelry
SocialMediaWorksinYour
Industry
Part2
WhyYouShouldUseIt
Itpaystobesocial
$
• Ifyouarenotonline,youwilllosetothosethatare
• Havingawebsiteisnolongerenough
• Peoplewilljudgeyoubasedonyouronline,socialpresence
• AllBusiness,nomaCerthesizecanbenefit
• Buildyourwebpresence– Whenpeoplesearchforyourbusinessorthingrelatedtoyourbusinesstheyfindyou.
• Connectwithyourcustomers
• Findoutwhereyourcustomersarebothonandoffline
• Buildyourbrand
• Gainnewcustomers
• ImproveyourpublicrelaMons– GetPressCoverage
• Beabletohearwhatyourcustomersaresayingaboutyouandyourcompany– Ifit’sbadyoucanimproveit– Ifit’sgood,youcanfocusonit
Part3
Blog
Blog
• #1MostImportantSocialMediaTool
• Landingspotforallonline,socialacMvity
• StaMcvs.Dynamic
• PersonalvsBusiness–orBoth?
• Transparency
Personal
www.brianlinton.com
Business
www.sandshack.com/blog
BloggingBenefits• Don’tjustpublish,interact
– BeCercommunicaMon– Comments
• BuildCommunity
• LowCostandEasy
• SearchEngineRanking
• Createablogofvalue– Convertreadersintocustomers
Part4
FacebookPages
AFacebookPageisapublicprofilethatenablesyoutoshareyourbusinessandproductswithFacebookusers.
‐StarttheConversaMon ‐Createacommunity
‐Converse–don’tsell ‐Postregularupdates
TipsforUsingFacebookPages
FacebookSearch‐SearchforwhatmaCerstoyourbusiness
‐Findrelevantgroupsandpages
‐Reachoutandnetworkwithleadersofrelevantgroups
TipsforUsingFacebookSearch
BuildarelaMonshipwiththeleadersofcommuniMeswhohaveinfluenceoveryourpotenMalcustomers
Leaders/Administratorscanmass‐messageallmembersandfansaboutyourpromoMon
SandShack’s$5,555Giveaway
HadnumerousadministratorssendoutpromoMoncodestotheirmembers
PuttheSandShackbrandinfrontofthousandsofrelevantpeople
100soforderscameflowingin
MulMpleordersperminute!!
• UseofFacebookGroups
• ThepowerofFREEinsocialnetworks
• 100+NewCustomers
• TheimportanceofexecuMon
FacebookEvents
Organizeandhostonlineorofflineevents
UseforcompeMMons
Sendinvites
SeewhoisaCending,maybeaCendingandnotaCending
NameourLobsterCompeMMonSuccessStory
Over100namesubmissionsonFacebook
BroughtPollingandResultsBacktoOurWebsite
www.sandshack.com/blog
Part5
TwiCer
TwiCerforBusiness?
UpdateFollowers
Don’tjustself‐promote
MonitorconversaMons
Addressproblems(biggerbrands)
JoinaconversaMon
Behuman–notarobot
TwiCerSearch
DifferentthanGooglebecauseyoucanmonitorconversaMons–whatpeoplearetalkingabout
SearchforYourTopicofInterest
JointheconversaMon
@reply
CustomerServiceExampleCraigslist
TwiCerforResearch
Part6
WhatYouCanAccomplish
IncreaseTraffictoYourWebsite
TrafficonSandshack.comovera25dayperiod
GainMoreFollowersConvertthemtocustomers
GetPressCoverage
Part7
HowtoImplementASocialMediaStrategy
PlanYourACack
StepsforSuccess
1. PlanyouraCack2. Setupablog3. SetupaFacebook,TwiCerandotheraccounts4. Makeregularblogpostsandotherupdates
5. Reachoutandcommunicatewithpeople6. Learnfromyourcustomers/researchthem7. BuildareputaMonofexperMse
SuccessfuluseofSocialMediaisaboutCOMMUNICATION
And
ConsistencyandQuality–ConsistentQuality
BeTransparent• Admityourshortcomings• Showyoursuccesses• BeHuman–BePeople,notaCompany
• Usevideotoshowyourpersonality
Don’tjustusetext
UsePictures
Audio/Podcast
ShootVideo
OtherThingstoConsider
QuesMons
ForMoreinformaMon
Cell:508‐292‐9427
www.brianlinton.com
www.sandshack.com
