2015

press KIT

Born and raised in San Diego, Leader Bikes has greatly depended on the cycling community surrounding us for it’s growth. We’re fortunate enough to live and ride in a city with a great cycling scene, which has fostered our company’s passion for what we do.

Founded in ‘99, Leader owner Sal Lombroso came to track bikes when first venturing onto our local velodrome in 2003. He created the 735 to train and race on the track, and since then has let his fascination with the velodrome grow his company into one of the broadest ranging cycling companies with a focus on track bikes.

WE ARE bar none when it comes to fixed gear. We don’t simply mass produce frames and slap a logo on. Every single bike is designed sacrificing no quality, or it never earns the Leader badge. While we know we produce the best product in the market, we are friends with competitors and let our bikes and team riders speak for themselves. Competitors strive to be like Leader, but won’t try hard enough taking short cuts where possible. This is what makes Leader stand out, we don’t look for the easy way, but the right way. Everyone knows we’re called LEADER for a reason.

www.leaderbikes.com

HISTORY

Social Media Presence

Facebook Followers: 946,450+

Instagram Followers: 51,315+

Twitter Followers: 7,220+

@leaderbikeusa

leaderbikes

@leaderbikes

Leaders who won’t follow anyone, pursue what they like, and then create trends.

Creative individuals who can create something which nobody else can create.

Cool riders who have a natural instinct for surrounding themselves with tasteful style.

JOB: Creative, they do what they like.AGE: They should be from early 30’s to late 30’sLOOKS: Style that is admired

WE ATTRACT

2015 LEADER

LEVEL: EntryPRICE RANGE: $299-$549

2015 LEADER

LEVEL: EntryPRICE RANGE: $399-$599

2015 LEADER

LEVEL: IntermediatePRICE RANGE: $299-$599

2015 LEADER

LEVEL: AdvancePRICE RANGE: $299-$799

2015 LEADER

LEVEL: High-endPRICE RANGE: $399-$899

2015 LEADER

LEVEL: PremiumPRICE RANGE: $849-$1299

2015 LEADER

LEVEL: PremiumPRICE RANGE: $849-$1299

CBNC X LEADER

NITRAID X LEADER UNDFT X LEADER

VANS X LEADER BACKCHANNEL X LEADER

collaborations

DIGITAL MEDIA

PRINT MEDIA

NITRAID X LEADERhttp://hypebeast.com/2012/8/nitraid-x-leader-bike-735tr-dope-forest

VANS X LEADERhttp://hypebeast.com/2014/5/vans-x-leader-bikes-2014-spring-summer-collection

NITRAID X LEADERhttp://www.highsnobiety.com/2014/11/01/back-channel-leader-bikes-bicycle-apparel/

BACK CHANNEL X LEADERhttp://www.highsnobiety.com/2014/11/01/back-channel-leader-bikes-bicycle-apparel/

LEADER THE CUREhttp://www.highsnobiety.com/2014/10/23/leader-bikes-2015-fixed-gear-models/

VANS X LEADER http://www.highsnobiety.com/2014/05/26/leader-bike-vans-a-day-in-la-video-lookbook/

UNDFT X LEADERhttp://www.highsnobiety.com/2013/05/19/undftd-x-leader-bike-x-michael-chacon-fixed-gear-bikes/

NITRAID X LEADER http://www.highsnobiety.com/2012/08/02/nitraid-x-leader-bike-dope-forest-fixed-gear-bike/#slide-3

COMMERCIAL MOVIE BY LEADER http://www.highsnobiety.com/2010/03/28/leader-bike-commercial-featuring-massan-of-mash-sf/

LOOP GOOD SENSE

OLLIE

LEADER BIKES TEAM2014 Wolfpack Hustle Unified Series Team Champions

Alvin escajeda

dante youngdeg

raul torresJosh Hayes

alonso Tal

Brian ‘safa’ Wagner

emi brown

tobias lewis

Leader Bikes has grown from its grassroots in San Diego to a globally ridden brand.

Our bikes not only sold domestically across North America, but internationally through South America, Europe, Africa, Asia, and Australia.

North America - Leader Bike LLC. (California)China - Wing Fun (Hong Kong)Japan - Brotures (Tokyo)Northern Europe - Goldsprint (Berlin)Southern Europe - Top Fun S.L. (Barcelona)South Korea - Junction City (Seoul)

DEALERS

DISTRIBUTERS

Office Headquarters675 Gateway Center Drive, Suite ASan Diego, CA 92102

Office Phone: 619.425.6452Office Email: contact@leaderbikes.comTeam Inquires: alonso@leaderbikes.com TEAM CAPTAINMedia Inqiries: mike@leaderbikes.com

WWW.LEADERBIKES.COM