Social Media Praktijk 2011.
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Transcript of Social Media Praktijk 2011.
RONALD VAN DEN HOFF
#SOCIETY30
Before
1850
1850 -2020
After
2020
ERA OF INDUSTRIAL REVOLUTION
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
CONSUMER
€
GOVERNMENT &POLITICIANS
REGENTS –QUANGO’S
FINANCIALS
PRODUCERS
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
“WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.
INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – KNOWMADS SELF EMPLOYED PROFESSIONAL
“ANYBODY THAT THINKS WE COME OUT
OF THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”
Don Tapscott
Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION
DEVELLOPMENT
BLUE OCEAN STRATEGY
ELIMINATE
CREATEREDUCE
RAISE
DART MODEL.
DIALOGUE
RISKBENEFITS
TRANSPARANCY
ACCESS
THE NEW HOUSE OF INNOVATION
N=1personalcocreated
experiences
Flexible andresilientbusiness
processes
Technical architecture of the firm
R=Gglobal acces to
Resources & talent
Social structure of the firm
GOVERNMENT
REGENTS
PROSUMER
PRODUCER
PROSUMER
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
TRANSFORMATIONSIGNALS
TRANSFORMATION SIGNALS
OCCUPY
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
AUGMENTEDREALITY
ALTERNATEREALITYGAMES
SMARTSOLUTIONSRETAIL
DATAIS THE NEW OIL
DATA
N = 2,400.000. 500,000.000 tweets
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
sharing
Fitness and health trackingChemical body load countsPersonal genome sequencingLifeloggingMetabolic monitoringSelf experimentationBehavior monitoringLocation trackingSleep trackingMood and emotion trackingMedical self-diagnostics
VALUENETWORK&SHARING
COLLABORATION
CROWDCOLLABORATION
SELFORGANIZINGBYSHARING
SHARINGSELFORGANIZINGSOCIETY
SHARINGSELFORGANIZINGSOCIETY
VALUENETWORK&BUZZ
!SHARINGSELFORGANIZINGSOCIETY
COLLABORATIVECONSUMPTION&VALUENETWORKS
PRODUCT SERVICE SYSTEMS
COLLABORATIVECONSUMPTION
REDISTRIBUTION MARKETS
COLLABORATIVECONSUMPTION
COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION
MONEY:CROWDFUNDING
SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
GOOGLE MAXSTRATEGY
S2M013
S2M030
S2M020
S2M070
FREEKNOWLEDGE&SOFTWARE
S2M LAYARLOCATION FINDER
AUGMENTED REALITY
MOBILITY
SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
MIRRORVIRTUALITY
3RD SPACE
MEETINGSPACES & WORKSPACEShub & spoke model
S2M SOCIAL NETWORK free agents, new leaders &other stakeholders
APPSTOREcollaboration apps
HUMAN INTANGIBLES
knowledge, talents, needsWiki
SERENDIPITEIT TRANSFORMATIE
“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
VALUENETWORK&BUZZ
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
SOCIAL MEDIASTRATEGY
V
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V
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V
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VV
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M
VV
THE S2M MESHCONTENT CURATION
SEATS2MEET.COMBUSINESS MODEL
8
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
BUSINESSMODEL
SIMPLE,SMART, SHARING& SUSTAINABLE