Social Media PR to the Power of 7-Squared
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greg verdino | [email protected] | www.crayonville.com | gregverdino.typepad.com social media to the power of 7 2
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A 101 on social media PR prepared for a November 15th 2007 PR News Digital webinar - 7 principles for successful blogger outreach + 7 social media tools that can help you get the job done. An annoted version, along with links to other resources can be found on my blog - at the url on the last slide.
Transcript of Social Media PR to the Power of 7-Squared
greg verdino | [email protected] | www.crayonville.com | gregverdino.typepad.com
social media to the power of 7
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principles for successful influencer outreach
1. look, listen and learn
2. right matters more than might
3. join my community
4. my mailbox isn’t your newswire
5. bloggers are not journalists
6. what’s in it for me?
7. commitment, not campaigns
tools for integrated social media marketing
1. social media press release
social media press release,
cont’d
http://www.shiftcomm.com/downloads/smprtemplate.pdf
2. del.icio.us linkroll
3. social network hub
4. flickr photostream
5. youtube channel
6. suggested tag taxonomy
7. rss everywhere
greg verdino | [email protected] | www.crayonville.com | gregverdino.typepad.com
gregverdino.typepad.com/greg_verdinos_blog/2007/11/smpr-to-the-pow.html
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