• Girls should use Digital Cookie as a way to discover another channel to enhance their Girl ScoutCookie Program experience. Girls can combine this online component with in-person andtraditional sales techniques for an optimal learning experience.

• For all individual digital marketing and promotions, girls should focus on learning how to create

compelling digital content that tells their story, as well as how to build and curate an online

customer base of people they know.

• Focus on building her email list, keeping communication flowing through her private social

media accounts, and taking her online customers through the “marketing funnel” past the

transaction.

• Girls can optimize their personal digital cookie page with images, videos, or other graphics tohelp create their own marketing pitch around their own Girl Scout story – why they’re sellingcookies, or what it means to them.

• NOTE Social media posts that include their unique URL and/or an ask to buy cookies need to be

shared on private accounts in which the girl/parent controls who can follow and what content

followers will see. For online activity, the girls/parents need to personally know who they areasking to purchase cookies.

private network and direct friends and family. The setting on Facebook or any other media channel must be limited to friends and family (such as a closed group), not public.

With the launch of Digital Cookie, Girl Scouts of Southern Alabama has an exciting opportunity to extend their cookie sales to friends and family across the nation, while learning the ins and outs of online selling, e-commerce management, and digital promotion.

Similar to the traditional selling method, Digital Cookie continues to be a girl-led program in which girls should be making the sales and overseeing all aspects of the transaction with adult supervision. Now selling to a relative or close family friend in a different state is as easy as sending them a girl's unique Digital Cookie URL!

To ensure that the sales made through Digital Cookie remain in the hands of the girls, and to protect the girls from potentially dangerous situations, we've outlined the following tips and tricks to implement on both the troop and individual level.

• Girls/parents can share their unique URL with an ask to buy cookies directly to their contacts

through emails which they can upload directly into Digital Cookie. Friends and family of girls arenot to forward or share the content or unique URL.

• Girls CAN share posts that talk generally about the cookie program, the Five Skills, their Girl

Scouts experience, and what they are learning, so long as posts do not disclose any location orcontact information of any kind.

• Asks for individual sales CANNOT be made through any public online channels.

• Girls should not use public-facing online ads, social media ads, or boosted posts to promotetheir cookie sales.

• Girls may not share or post anything about their sales asks on any public social media accounts,public online pages, or digital cookie page (including the url). This is a safety precaution, as well

as a way to make sure that the sales online are being generated from the girl only and not a

third-party who simply forwards the link.

• Troops can and should use Digital Cookie as an opportunity to teach their girls about e-

commerce, web design, and social media best practices.

• Troops should have fun as they support all their girls in this exciting addition to the cookie

program!

• Troops can work together to create promotional materials aimed at marketing the cookie

season in general, as well as help each individual girl make content to include on her own Digital

Cookie site and in her personal sales asks through the methods laid out above.

private network and direct friends and family. The setting on Facebook or any other media channel must be limited to friends and family (such as a closed group), not public.

• Troops posting to private accounts or sending out emails should adhere to the individualseller's guidelines, but take measures to ensure that they promote all of their girls' effortsequally.

Troop-focused promotional content about Cookie Season in general may be shared on public social

channels as long as they are sure to follow these guidelines:

o Troops CAN share posts that talk generally about the cookie program, the Five Skills,

their troop’s experiences, and what their girls are learning, so long as posts do notdisclose any location or contact information of any kind.

o The post or piece of content CANNOT include direct links to any of the girls’ personal

Digital Cookie websites.

o The post or piece of content CANNOT include a direct form of contact such as a phone

number, location address, or email address. Again, this is a safety measure in case the

content falls into malicious hands.

Troops should direct people to GSSA’s online cookie finder

(girlscoutssa.org) as an alternative call to action.

If you have any other concerns, please refer to the GSUSA Safety Activity Checkpoints document.