Social Media-Positives and Negatives

Srishti JaiswalHiren Pandya

Social Media Strategies Summit Blog,. (2013). How to Use Agile Marketing in Social Media. Retrieved 28 February 2016, from http://socialm edi astrategiessum mit.com/blog /how-to-use-agile -mark eting-in-social -media/

RoadmapØ An Introduction

Ø Features of social media

Ø Common social media applications

Ø Difference between social media and social networking

Ø The Positives

Ø The Negatives

Ø The Classroom Activity

Ø References

What is Social Media?

Ø Social: refers to the interaction with other people by means of information exchange

Ø Media: refers to an instrument which is used for communication, like the internet

Ø Together they mean: “Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.”

Social Media Strategies Summit Blog,. (2013). How to Use Agile Marketing in Social Media. Retrieved 28 February 2016, from http://socialm edi astrategiessum mit.com/blog /how-to-use-agile -mark eting-in-social -media/

Social Media Features

Ø Profile pages

Ø Friends, followers, groups, hashtags and so on

Ø News feeds

Ø Personalization

Ø Notifications

Ø Information updating, saving or posting

Ø Like buttons and comment sections

Ø Review, rating or voting systems

News Center,. (2013). Improve your social (media) on spring break. Retrieved 28 February 2016, from http://www.col orado.edu/news/ features/im prove-your-social-media -spri ng-break

Difference between Social Media and Social NetworkingØ Both the terms used interchangeably, but not same

Ø Social networking is a subcategory of social media.

Ø Media refers to the information being shared like a link to an article or a video or image etc.

Ø Networking refers as to who is the audience and the relationship with them. Network can include friends, family, customers or even strangers.

Ø Example: Sharing of photos on SNS to collect likes or comments is a social networking example.

Ø However uploading a link on Reddit (social media platform) to help community and voice your opinion on the matter with no intentions of building any relationships with others.

Common Social Media ApplicationsØ Facebook

Ø Twitter

Ø Instagram

Ø Snapchat

Ø LinkedIn

Ø YouTube

Ø Pinterest

Ø Vine

Msmdesignzblog.com ,. (2016). Retrieved 28 February 2016, from http://www.msmdesig nz blog .com/wp-content/uploads/2013/09/Social -Medi a-S trategy -fo r-Business.jpg

Positives of Social Media

Ø Facebook as an information resource

Ø Differentiating users and their uses of social media

Ø Advantages of the video chat

Ø Social media contributing to elderly quality life

Ø Social Media in emergency management

Ø Social media role in education

Ø Law enforcement uses social networking sites to catch and prosecute criminals.

Ø Social media sites help employers find employees and job-seekers find work.

Namase, R. (2012). Social Media in the Classroom • TechLila. TechLila. Retrieved 28 February 2016, from http://www.techlil a.c om/social-media-cla ssroom/

Positives Cont’d

Ø Social media sites empower individuals to make social change and do social good on a community level

Ø Corporations and small businesses use social media to benefit themselves and consumers

Ø Social media can help disarm social stigmas

Ø Colleges and universities use social media to recruit and retain students

Ø "Crowdsourcing" and "crowdfunding" on social media allows people to collectively accomplish a goal.

Ø Social networking sites offer a way for musicians and artists to build audiences even if they don’t have a corporate contract

Ø Social media for election campaign

Facebook as an information source

Ø Social Networking Sites(SNS) like Facebook and Twitter are employed for information-seeking purposes.

Ø Help know about new events and activities going on.

Ø Helps bridging the social capital.

Ø Bridging social capital provides access to novel information (e.g., job opportunities), because one’s closest and strongest ties are likely to have redundant information

Ø Social networking sites spread information faster than any other media

Ø Social networking sites increase voter participation

Ø Social media facilitates political change

Power, J. (2016). The Facebook News App: "Paper". Juno Power. Retrieved 28 February 2016, from http://junopower.c om/blogs/news/11964149- the- fac ebook-news-app-paper

Differentiating users and their use of social media

Ø Three kinds of social activities

q directed communication with individual friends

q passive consumption of social news

q broadcasting

Ø Two types of users:

q Introvert and Extrovert

q Low self esteem and high self esteem

Ø Social networking sites help people who are socially isolated or shy connect with other people

Advantages of video chat

Ø Social networking sites facilitate face-to-face interaction

Ø Help teenagers socialize with friends on weekends and participate in activities

Ø Seeing facial expressions during conversations

Ø Show and tell

Ø Open Connections and activities

Ø Gameplaying

Ø Doing homework together

Ø Performing of music and tricks

Expertinterviewtips.c om, . (2013). Our Best Skype Interview Tips. Retrieved 28 February 2016, from http://expertinterviewtips.c om /our-best- sky pe-interview- tips/

Social Media in elderly quality life

Ø Being a part of a social networking site can increase a person's quality of life and reduce the risk of health problems.

Ø Emotional well- being

Ø Religion and spirituality

Ø Independence and autonomy

Ø Social and leisure activities

Ø Standard of living and finance

Ø Own health, healthier life

Ø Being a part of a social networking site can increase a person's quality of life and reduce the risk of health problems.

S-media-cache-ak0.pini mg.c om ,. (2016). Retrieved 28 February 2016, from https://s-m edi a-c ache-ak0 .pi nimg .com/736x /14/b8/77/14b8778ec4d6636777d60908a76388ec. jpg

Theblogstudio .c om, . (2016). Social Media: Easing Aging for Baby Boomers. Retrieved 28 February 2016, from http://www.theblogstudio.com /2013/09/ social-m edia-baby -boom ers/

Social Media in education

Ø Social networking provides academic research to a wider audience, allowing many people access to previously unavailable educational resources

Ø Social networking sites help students do better at school

Ø Collaborate with friends and faculties and solve assignments together

Ø Discuss problems on social groups such as facebook groups

Langwitches.o rg, . (2016). Retrieved 28 February 2016, from http://langwitc hes.org/blog /wp-content/upl oads/2015/09/ soci al-m edia- fo r- school s-AASSA8 .jpg

Many social networking websites like Facebook, Twitter, etc. have started using the concept of Verified page of public figure, media company or brand. This helps them eliminate any kind of identity theft for public figures.

March 1, 2016Presented by Hiren Pandya

The Blawg of Ryan K. Hew, Attorney At Law,. (2011). Social Media and the Law: Miscellany. Retrieved 29 February 2016, from https://hawaiiesquire.wordpress.com/2011/08/23/social-media-and-the-law-miscellany/

Negative Side of Social Media

Negative Side of Social MediaØ Lack of face-to-face interaction

Ø Spread of rumors and negative messages rapidly and widely

Ø Information credibility on social media

Ø Information revelation and privacy threats on social networking websites

Ø Photo privacy threats on social networking websites

Ø Security issues on social media

Ø Security questions on any financial company or bank website

Ø Fake profiles and Identity theft

Ø Criminals/Terrorists use social media to commit and promote crimes/terrorist activities

People who don’t use social networking websites

Ø Many internet users do not use the social networking websites like the Facebook, Twitter, etc.

Ø There are several motivations behind this non use which include

q Privacy

q Data misuse

q Productivity

q Addiction

q External pressure

q Cyber bullying

q Identity theft

People taking Break from Social mediaØ People take break from Social Media because of following reasons :

q Overuse

q Distraction

q Multitasking

q Lack of face-to-face interaction

q Negative feelings about Facebook friends or Twitter followers

q General dissatisfaction

Social,. (2014). How to Take a Social Media Vacation. Retrieved 29 February 2016, from https://blog.bufferapp.c om/how-to- paus e-t ake-br eak-leave-social- media

Negative Messages and Rumors spread rapidly and widely on Social MediaØ The Negative tweets spread more quickly and widely than positive and neutral tweets on

Twitter.

Ø The research shows that diffusion volume of negative tweets was 1.2-1.6 fold that of positiveor natural tweets.

Ø The social networking websites are quicker way for people to learn about latest news – butit’s not always accurate. For example, Rumor about Ebola

Nos soparanarn. blogspot.ca,. ( 2013). Noss o P araná RN: Indiví duos Q ue F alam M al da Vida Alheia. Retr ieved 29 F ebr uary 2016, fr om htt p://noss oparanarn. blogspot.c a/2013/03/ind ividuos-que-falam-mal-da-vida-a lheia. html

Information credibility on social media

Ø It becomes difficult for users to identify whether the information posted on social mediacomes from a credible source or not.

Ø The group of researchers conducted a research on “Information credibility on Twitter” toautomatically assess the level of credibility of content posted on Twitter.

Ø Their result shows that there are signals available in social media itself that enables users toassess information credibility like newsworthy topics tend to include official websites' URL.

StoriesIO,. (2014). 5 Tips to maintain your credibility on twitter. Retrieved 29 February 2016, from http://storiesio.com/5-tips-m ainta in-cred ib ility -twitt er-162/

Privacy threats on Social Networking websites

Ø Users’ personal and sensitive information may get revealed or stolen due to not havingproper privacy settings.

Ø There are many reasons behind the users’ reluctance of adjusting the privacy settings.q Not having enough awareness about threats that may happen to user’s social mediaq Privacy policies are time consuming and not easy to understandq The diversity of the privacy settings makes them complicated for users

Ø Social media websites allow third party applications to be installed in user’s account

Ø The third party applications might share users’ personal information with other applications,advertising agencies and internet tracking companies, etc.

1. (2016). Retrieved 29 February 2016, from https://www.linkedin.com/puls e/gener ation-y- wor kp lac e-tr ansform ation-dav id- akk a

Photo Privacy threats on Online Social Media

Ø The Facebook alone receives 250 millions photo uploads per dayØ People face many privacy threats both from these social networking websites and external

entities. Their photos can be misused anywhereØ People often fail to understand the complex privacy settings or sometimes these social

networking websites fail to implement correct policies

Author, A. (2016). Automat ic Fac ebook Photo Sy nc ing Now Av ai lable On iOS. A ppA dv ic e. Retriev ed 29 Febr uar y 2016, from http://appadvice.c om/ appnn/ 2012/ 11/ autom atic -fac ebook- photo-syncing-now- av ailable-on- ios

Cryptagram

Ø The researchers Matt Tierney, Ian Spiro, Christoph Bregler, Lakshminarayanan Subramaniancame with a system called Cryptagram to improve the photo privacy on social media.

Ø The users can encrypt the uploaded images using this system and they can have accesscontrol to these images via shared secret keys which is completely independent of socialnetworking websites and third parties.

Ø The end user can only access the original image if he/she has correct credentials. The otherscannot infer original image.

Actions needed to enhance the Privacy settings

Ø Regular review of privacy settings should be done

Ø Make users aware of new/current privacy settings by posting video on their accounts

Ø There should be no privacy settings by default. Users themselves should update privacysettings according to their need.

Ø There should be special privacy settings for third party applications..

Security issues on social mediaØ The social networking websites have users’ personal data and also many of these websites

have authorized location tracking data.

Ø These information can be used for grater harm against users. These kinds of vulnerabilitiescause a disruption in integrity, confidentiality and availability of services.

Ø There can be many motives behind such attacks on social media like financial gain, socialhacking, activism, or intentional harm against someone or a company that the attackers donot like.

Ø Vulnerabilities from Third party applications

Author, G. (2013). 7 Security Issues Associated with Social Media for Business. Socialh. Retrieved 29 February 2016, from http://www.socialh.c om/s ec urity-s oc ia l-m edia-business/

Security Question(s)

Ø The commonly used security questions for any bank or financial company websites are aboutthe date of birth, city, the previous school,etc.

Ø The answers of these types of security questions are mostly available on the social networkingwebsites such as Facebook.

Ø Rabkin conducted a survey for 46 users and 16 banks in order to test the security questions.He found that 35 questions were directly available online in popular social networking websitessuch as Facebook.

Ø Security questions should be changed with some new design.

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Fake Profiles & Identity theft

Ø Fake profiles used to defame or harm other users.

Ø Many risks associated with these types of attacks includes kidnappings, child molestation,sexual abuse, defamation and other forms of harassment and indecency.

Ø Internet thieves can use steal one’s identity and use it to attack or infect his/her friends in somekind of scams.

Ø The information Commissioner’s Office in UK states that 4.5 million of young people are underrisks of identity fraud because of posting private information in social networking sites.

Start.mv,. (2016). How to identify a Fake Facebook Profile | start.mv. Retrieved 29 February 2016, from http://start.mv/2012/11/ how-to- identify- a-fake-f ac ebook-pr ofi le/

Criminals/Terrorists use social media to commit and promote crimes/terrorist activities

Ø The terrorists use social media as a weapon to promote the terrorism. They try to influencepeople via social media and get them involved in terrorist activities.

Technewsworld.c om,. (2016). S oc ia l M edia F irms F ac e Quandary Ov er T err or Pr ev ention | Soc ial Net wor king | TechNewsW or ld. Retr iev ed 29 Febr uary 2016, fr omhttp://www.technews world.com/stor y/82845.htm l?r ss=1

Conclusion

Ø Now a days some people are trying to bridge the gap between social media and HCI byincorporating the principles of HCI to social media systems design and investigating the latterto uncover new HCI insights.

Ø Facebook CEO Mark Zuckerberg suggests that incorporating the parameter of HCI to thedesign of social media tools at a recent Web 2.0 Summit by saying that “if you’re building aproduct that people love, you can afford to make a lot of mistakes.”

Ø The research shows that the HCI researchers should also play role in attending motivationsfor not using particular technology and its social ramifications of non use.

Any Questions??

Thank You!!

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