David CurrieSocial Media-ist

& Wine Enthusiast

@curriedav

Constantly Question

• How can social improve a companies outcomes and not just aggregate social outputs?

• How can we turn the feedback from social analytics into action items?

• What is the ROI of social in today’s terms?

@curriedav

Content Curation

• Showing rather than Telling

• Invite and reward content engagement

• Always consider the Communication Triad

• Audience, Medium, Message

@curriedav

Content Curation

@curriedav

@curriedav

@curriedav

...and have fun with it!

@curriedav

Connect people with their interests.

People want to connect with the people, products, or philosophy of a company they follow, not the company itself.

@curriedav

Advertising for Outcomes

• Start with a marketing hypothesis

• Test small, and build marketing campaigns iteratively

• Monitoring metrics to estimate ROI and course correct

• Expect failures and learn from them.

@curriedav

Connect with me.

curriedav@gmail.com

/curriedav

@curriedav