Social Media Planning - MidAmerica Center for Public ... · Social Media Planning Speaker: Marissa...
Transcript of Social Media Planning - MidAmerica Center for Public ... · Social Media Planning Speaker: Marissa...
Social Media Planning
Speaker: Marissa Wasseluk, New Media Associate
Community Media Workshop
Today’s Objectives:
1. Understand the 4 goals of online communications
2. Learn what you need to reach your audience 3. Learn what social media platforms are
available to advocate 4. Identify the areas of focus for an effective
social media plan
VS. SOCIAL MEDIA
•Converse & and engage with an audience
•REAL TIME, IMMEDIATE
TRADITIONAL PUBLIC RELATIONS
•Inform an audience to grab its attention
•TIME SENSITIVE
SOCIAL MEDIA
SOCIAL MEDIA
Goals of Communication
• Inform • Persuade • Entertain • Appeal to Emotions
Goals of Communication
• Inform • Persuade • Entertain • Appeal to Emotions
Tools
THE TOP 5
Where is your Audience?
How do you find your Audience?
How do you find your Audience?
• Demographics of social platforms • Survey your existing audience – what
platforms do you use? • Write down key words associated with your
organization & search. • “Connecting the community with the media, the
Workshop promotes news that matters.”
• Add your social platforms to print & emails.
online users: technographics & categories
•creators •conversationalists •critics •collectors •joiners •spectators •In-actives
} influencers
organizers { } majority
UNDERSTAND YOUR AUDIENCE
•What do you like about your friends? •Give the people what they want.
Social Media Myths
Develop a Policy
• Who will speak for your organization? • What is appropriate to share? • What should not be discussed? • How do you deal with a crisis?
MYTH
Social Media is FREE! Although most online social media tools are Free of cost, to be successful you need to invest your time to be successful.
Q&A