Social Media @ Pioneer - South Central College Sessions/So… · Farmer Engagement . 5 Organization...
Transcript of Social Media @ Pioneer - South Central College Sessions/So… · Farmer Engagement . 5 Organization...
Social Media @ Pioneer Curt Hoffbeck Field Agronomist
Eastern South Dakota & SW Minnesota
22% of time online
is spent on social media
More than 140 million active users,
sending 340 million tweets daily
901 million monthly active users 54% monthly users access it via a mobile device
106.7 million unique visitors per month
Farmer Engagement
5
Organization Engagement
Social Media @ Pioneer
We Use Social Media to: • Build relationships with our growers and associations • Provide information and resources to our growers; especially
agronomy information. • Give employees a way to share Pioneer news/information • And more!
Account Followers
Pioneer Twitter 10,700+
BU Accounts Combined 3,500+
As of 11/1/2012
Encourage You to Utilize the
Flipboard App
• Better user viewing experience of Twitter
• Reads like an electronic newspaper
• Makes Tweets come to life and more interactive
• Pictures
• Videos
• Links to PDFs
• Links to more information on your website.
– i.e. www.pioneer.com
Manage all your business and personal favorites in one
place.
• Key Twitter Accounts You Post to or Follow.
What Twitter Can Be!
Encourage You to Utilize the
Flipboard App
• Better user viewing experience of Twitter
• Reads like an electronic newspaper
• Makes Tweets come to life and more interactive
• Pictures
• Videos
• Links to PDFs
• Links to more information on your website.
– i.e. www.pioneer.com
Manage all your business and personal favorites in one
place.
• Key Twitter Accounts You Post to or Follow.
What Twitter Can Be!