Social Media: Personal Branding and Online Reputation by Dawn Jensen
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Transcript of Social Media: Personal Branding and Online Reputation by Dawn Jensen
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Online ReputationProtecting Your Personal Brand
Me: @dawnrjensenWork: @virtualoptions
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Dawn Raquel Jensen
Social Business Catalyst
Email: [email protected]: www.dawnraqueljensen.com
Linkedin: dawnonLinkedin.com
Web Fan
![Page 3: Social Media: Personal Branding and Online Reputation by Dawn Jensen](https://reader036.fdocuments.net/reader036/viewer/2022062513/5559fd09d8b42ad00a8b4c04/html5/thumbnails/3.jpg)
Other recent interests..
11.2 miles23 obstaclesme, still smiling.
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Take Aways
HandoutFeedback FormQ & A Additional
support
Me: @dawnrjensenWork: @virtualoptions
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Research first. Do a Litmus Test:
• SocialMention.com• Whostalkin.com• Alerts.google.com
Find out what’s been posted and being said about you, your business, and brand
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Digital Embassy & Outpost: Overview
Visibility
Start Small• Top Social
Networks• Honed By Industry• Shaped by market
Credibility
Build Deliberately• Content Curated• Dedicated Tools &
Tech• Automatic system
Tribe Builder
Be Consistent• Blogs• Posts• Engagement• Timing
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Social Platforms: Digital Embassies and Outposts
Website
Blog (Hybrid) Site
Slideshare
TwitterYouTube
YelpFourSqua
re
Google+
www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | [email protected]
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#1: Establish Your Online Reputation
Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. If you don’t control your brand, someone else may post inaccurate or derogatory information that could tarnish your reputation.
Resources: www.GetListed.orgwww.namechk.com
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#2 Control Responses During A Crisis
• How a crisis is handled online makes a huge difference to the future ramifications.
• It’s important to monitor and respond to customers who write on your wall or send you messages to resolve any issues and let users know they’re heard.
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#2 Control Responses During A Crisis
• Set up tools and a strategy to monitor the conversation, so you aren’t surprised with the conversations happening about your brand.
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#3: Monitor Conversations
• Now that you’ve created and are updating several social profiles on behalf of your brand, you may find it a bit overwhelming to keep up to date with what is being said about your brand online.
• Savvy businesses are monitoring their brand for mentions with social media monitoring tools.
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Good Tools to Use to Monitor
Alerts.google.com
BrandYourself.com
Hyperalerts.no
Trackur.com
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The Take-away
• Social media is real-time• The faster your brand responds, the
better your customer service will appear.
• While people have the right to voice their complaints, it’s up to you to remedy the situation.
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The Take-away
• Turn negative comments into positive opportunities.
• Social media is public, your quality customer service will be seen by other users and may influence their purchase decisions.
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Or as we like to call it..
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Questions?
Me: @dawnrjensenWork: @virtualoptions
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Dawn Raquel Jensen
Social Business Catalyst
Email: [email protected]: www.dawnraqueljensen.com
Web Fan
![Page 18: Social Media: Personal Branding and Online Reputation by Dawn Jensen](https://reader036.fdocuments.net/reader036/viewer/2022062513/5559fd09d8b42ad00a8b4c04/html5/thumbnails/18.jpg)
http://www.dawnraqueljensen.com