social media permission slips

@RachelAnnYestechsoup.org

rachelweidinger.com

TechSoup Donation Program

Start with a communications

strategy.

1. Be transparent.2. Build a dynamic hub.3. Build a participatocracy.4. Support your evangelists.5. Amplify the good stuff.6. Witness and preserve.7. Assume abundance.

transparency

Openness builds trust.

Illustrate ongoing reliability.

Set the default to open.

dynamic hub

Have a There There. Keep the community visible.

Spotlight good content. Create space for vibrant interactions.

participatocracyTo build or join a community,

show up and help. Online or at an annual meeting,

be valued by bringing value.

• Ushahidi

evangelist support

Have a rabid fan base.

Tools for supporters amplify enthusiasm.

Insider access fans the fire.

amplifyTell the good story.

Tell it in a way it can be remembered and passed on.

Long now, long audience, big here.

witness : preserve

Honor with documentation.

Shine a light on the good stuff.

Story as vessel for value.

abundance

We have everything we need.

Get it in the right basket.

1. Be transparent.2. Build a dynamic hub.3. Build a participatocracy.4. Support your evangelists.5. Amplify the good stuff.6. Witness and preserve.7. Assume abundance.

bit.ly/techsoupSM101

YOUR QUESTIONS, ANSWERED

Questions from your registration survey, with thoughts from @luckyrenee

Your Questions:• How often do you recommend updating the blood center Facebook

page? – Test and learn (keep the shop open and active but DON’T SPAM

• How do you keep your audience engaged on your social media page, when the person doing social media has time constraints & can't log-in every day? – Let’s discuss!

• How often do you monitor your Facebook page? – Daily is a must

• How do you handle it when people post pictures on your Facebook page? – Depends on the content

• How (and how much) do you monitor mentions of your blood center on other people's Facebook pages/Youtube/MySpace etc?– These are conversation starters, don’t you want to talk?

@LuckyRenee

Your Questions:

• Managing live posts that mention the competition– Consider these conversation starters. What would you

say if you over heard these comments at a public event?

• Managing negative comments, especially those that are tied to Google maps– Follow your traditional customer service response plan.

If you don’t have one, create one BEFORE engaging in social!

@LuckyRenee

Your Questions:

• We have multiple recruiters that want to have/manage their pages for their territories. This would then cause multiple pages for our one organization and a challenge with consistent messaging and branding. How do other blood centers handle this? – By creating and providing official tools and best practices you can help ensure

consistency across pages– You can find the red Cross chapter guide here:

http://socialmediagovernance.com/policies.php

• Who manages the social media program? Which department/team member? – Depends on who is best at engaging and communication about your brand– Regardless input should be given by all teams on content COLLABORATE!

• How do blood centers handle creating events for each of their individual blood drives?– Suggestion: Facebook events and small highly targeted ad buys

@LuckyRenee

Your Questions:

• How can we use social media to reach our hospital and partner organizations? – Now you’re talkin! Become active in their channels and position

yourself as an industry expert (fan/brand/stuff)– Perhaps plan joint webinars and live-streamed events

• How do we motivate our content creators to embrace social media when their desire is limited and they have significant time constraints?– First know that there is no time rule, but you do get what you give.

Second, understand that the deep relationship building nature of social makes the conversations that happen hear much more lucrative.

@LuckyRenee

Your Questions:

• Which social media platforms make the most sense for what we do as blood centers?– Fish where the fishes are!– DO NOT get distracted by the 5 zillion channels and tools.

• I'm curious to see how other blood centers promote their social media pages. I'd also like to hear about any successful efforts to increase fans/followers and participation. – Let’s talk numbers!

• In real life, would you rather have 10 really good friend you could rely on or 100 friend that never answer your call?

@LuckyRenee

Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

– Read helpful articles in our Learning Center– Request donated software, hardware, and online

services– Join our community forums to learn from your

colleagues– Browse upcoming events and conferences

social media permission slips

@rachelannyesrachelweidinger.com

transparency Daitokuji Temple, Kyoto, J Handelmanhttp://www.flickr.com/photos/jhandelman/2979971810/

dynamic hubBorough Market People, monti2008http://www.flickr.com/photos/monti2008/2747297219/

participatocracyBarCamp Boston 2's Saturday schedule, Mike Burns http://www.flickr.com/photos/mike-burns/424768890/

evangelist supportinmybag, neonwarhttp://www.flickr.com/photos/neonwar/4194620828

witness : preserveOde to Ordinary Friends: my books, Lidia Camachohttp://www.flickr.com/photos/sublime/2099382786/in/faves-29495437@N04/