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Social Media Permission Slips for Marine Conservation
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social media permission slips @rachelannyes rachelweidinger.com
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Presentation from the Gordon & Betty Moore Foundation Marine Conservation Grantee Summit, April 2010
Transcript of Social Media Permission Slips for Marine Conservation
social media permission slips
@rachelannyesrachelweidinger.com
permission slips vs.
policies
Start with a communications
strategy.
•
transparency•
dynamic hub
•
participatocracy•
evangelist support
•
amplify•
witness : preserve
transparency
Openness builds trust. Illustrate ongoing reliability.
Set the default to open.
dynamic hub
Have a There There. Keep the community visible.
Spotlight good content. Create space for vibrant interactions.
participatocracy
To join a community, show up and help. Online or at an annual meeting,
be valued by bringing value.
evangelist support
Have a rabid fan base. Tools for supporters amplify enthusiasm.
Insider access fans the fire.
amplifyTell the good story.
Tell it in a way it can be remembered and passed on.
Long now, long audience, big here.
witness : preserve
Honor with documentation. Shine a light on the good stuff.
Story as vessel for value.
•
transparency•
dynamic hub
•
participatocracy•
evangelist support
•
amplify•
witness : preserve
social media permission slips
@rachelannyesrachelweidinger.com
