Social Media Panel M G

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Amy Wood Live From The Anchor Desk: Engaging Your Audience

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How I'm using social media to engage the audience. Slide presentation given to our Media General corporate marketing team.

Transcript of Social Media Panel M G

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Amy WoodLive From The Anchor Desk: Engaging Your Audience

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6500

7500

500

100,000 plus hits

Create a following

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Host Live Chat room during broadcast

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Create an interactive home

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Blog on timely useful topics

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Live streaming and 12 sec video updates

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Webcam Interviews

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Create Blog Polls

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Live Blog special events/TSRs

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Use social commenting systems

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Social commenting feeds the web

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Social commenting handshake

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Feature interaction on TV

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Big Stories - Huge Opportunity

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Reliable updates create loyalty

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Personal filter - “News Concierge”

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Return on Investment

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Focus on Listening and Serving

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