Social media panel - DataGene · Social media Why on earth would we bother? What it takes to...

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Social media panel Lee‐Ann Monks Owen Daley Aimee Snowden Di Bowles Greg Tiller Adam Sawell Farmer Tim

Transcript of Social media panel - DataGene · Social media Why on earth would we bother? What it takes to...

Page 1: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Social media panelLee‐Ann MonksOwen Daley Aimee SnowdenDi Bowles Greg Tiller Adam Sawell Farmer Tim

Page 2: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Social mediaWhy on earth would we bother?

What it takes to thrive?

Page 3: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I
Page 4: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I
Page 5: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I
Page 6: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Any communication1. What we want to achieve?2. Audience? WIIFM?3. What do I want to tell them?4. How will we tell them? What platform?5. How much time do I have for this?6. How will I know if it was worth the bother?

Page 7: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Less controlOverload EnrichingEngaging

Yin & Yang of social media

Page 8: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Introducing our social media panel

Page 9: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Aimee Snowden 

Page 10: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

The Lego Farmer

Page 11: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I
Page 12: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Owen Daley,  Far North Qld

Page 13: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Greg Tiller, Genetics Australia

Page 14: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Di Bowles, dairy farmer

Page 15: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Adam Sawell, Holstein Australia

Page 16: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Farmer Tim, Canada

Page 17: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Social media panel

Page 18: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

The rise and rise of Kale

Page 19: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Key questions for any coms

1. What do I want to achieve?2. Who is my audience? WIIFM?3. What do I want to tell them?4. How (do I think) I am going to tell 

them?5. Do I have any content ideas?6. How much time do I have to do this?

Page 20: Social media panel - DataGene · Social media Why on earth would we bother? What it takes to thrive? Any communication 1. What we want to achieve? 2. Audience? WIIFM? 3. What do I

Thankyou 


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