UNIFIED INFOTECHUNIFIED INFOTECH PVT. LTD PVT. LTD

SOCIAL MEDIA OPTIMIZATION STRATEGIES

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SMO – WHAT WE ALL KNOW SMO – WHAT WE ALL KNOW ABOUT IT?ABOUT IT?

SMO or Social Media Optimization is the word-of-mouth that causes brand awareness through social media platforms, social news buttons, microblogging or incorporating third party functions such as images and videos.

SMO BENEFITS...SMO BENEFITS...➢ Branding & Brand Recall➢ Increased Brand Visibility➢ Real-Time Communication

with Target Clients➢ Reach Out to Niche

Audience➢ Latest Buzzword for

Marketing & Promotions➢ Drive More Traffic ➢ Creating Fresh Contents➢ Monitoring various discuss

in target markets➢ Increased Rate of

Conversion

SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION PHASES AND TASKSPHASES AND TASKS

Social Media Optimization Phases

● Organize● Strategize● Optimize

Social Media Optimization Tasks

● Research & Analysis● Discussion & Strategy● Active Participation● Reporting & ROI

Social Media Optimization How-To's Social Media Optimization How-To's Brands must learn the right tactics to optimize their social media platforms and drive traffic to company website/blogs. How-to do that:

●Social Networking ●Micro Blogging ●Video Promotions ●Slide Shows ●Case Study ●Blogging ●Photo Sharing ●Group participation●Answer and comment posting ●RSS Promotions ●Widgets Promotions

Popular Social Media PlatformsPopular Social Media Platforms

● Facebook● Google+● Twitter● LinkedIn● Pinterest● Digg● StumbleUpon● Delicious● Flickr

MicroMicro BloggingBlogging

News or Event Promotions

Brand Promotions

Promotions via Micro Blogging sites like Twitter, Tumblr, Friendfeed

Video PromotionVideo Promotion

Share News,updates, information, product launch, showing demos of different products via popular video tools such as YouTube, Vimeo, Vine, Pinterest, Instagram

BloggingBlogging

Writing blog contents on niche topics for promotion of news, event, interviews of niche experts, video, podcast

Use Blog for cross-platform promotions, networking utilities

Slide PromotionsSlide Promotions

Making of PowerPoint presentation on different topics & promote them via Slideshare, Slideburner, Scribd to get more Brand Recall & Brand Visibility.

Promote Case Studies via PPT Slides.

Promote market analysis on company

Photo SharingPhoto Sharing

Share different photos related to portal, products, services which can be promoted by Photo Sharing sites like Flickr, Picasa, Photobucket etc.

Increase Brand Recall from different verticals of your company

Group Participation, Answer & Group Participation, Answer & Comment PostingComment Posting

Participation on different related groups at Yahoo Groups & Google Groups as well as different social networking sites.

Answer question at Yahoo Answer & other related sites such as Quora

Post relevant comments on vertical specific Blogs.

RSS PromotionsRSS Promotions

Submit RSS to all major readers, promote through different social media platforms.

Cross-promotion of different RSS feeds on blogs.

Submit RSS to different ping sites.

Widgets PromotionsWidgets Promotions

Make a badge of your site & promote it.

Make widgets for promoting news, articles.

Use this badge/widgets to blog & social network profile.

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That's a brief overview on Social Media Optimization. But, if you want to plug-in more social media activities, look up for a professional....

THANKS!!

www.unifiedinfotech.netMail us at: info@unifiedinfotech.netContact: 033-40602205