Social Media on Purpose: LinkedIn
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Transcript of Social Media on Purpose: LinkedIn
How LinkedIn can connect you with the right talent to change the world
Social Media on PurposeJanuary 30th
Overview
LinkedIn for Good Vision and Mission 4 Ways LinkedIn Can help your organization today
– Brand– Community– Knowledge– Understanding your network (that mysterious map)
Talent: Board Member Connect Taproot: Pro bono Resources
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LinkedIn connects talent with opportunity at massive scale.
Vision: Human capital is the future of philanthropy
LinkedIn for Good’s MissionConnect the talent and passion of professionals and LI Employees with opportunities to use their skills to make a positive impact on the world.
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Leveraging LinkedIn to Build Your Brand
Share the causes you care about
Encourage your board members/donors/volunteers and employees to add the field to their profile
Use the network to build your brand
Adding the Volunteer/Causes Field
Leveraging LinkedIn to Grow your Community
United Nations Development Programme is Focused on Driving Awareness & Education
Leveraging LinkedIn to get Insights and Knowledge
Knowledge and Insights: Influencer Platform
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Social Impact InfluencersNancy Lublin
Beth Kanter
Katya Andresen
Jennifer Pahkla
Craig Newmark
Charles Best
Aaron Hurst
Ben Mangan
Leila Janah
Leveraging LinkedIn to understand, grow and unlock your network
4,000,000
Why connections matter
110,000645 1st Degree
2nd Degree
3rd Degree
Redundant Connections
Be the Broker in the Structural Hole
InMap (http://inmaps.linkedinlabs.com/)
Leveraging LinkedIn to find TALENT
Board MembersEmployees
Pro Bono Resources
Why did LinkedIn decide to launch a Board matching solution?
2M (approx) board seats need to be filled annually Greatest difficulty is for small to medium size NPs who lack funds and known brand Only 6% of nonprofit report they can successfully recruit right kind of board member Skill based selection is emerging as a central piece of recruitment
78% of professionals would like to join a nonprofit board 87% of HR professionals surveyed expressed interest in board service 92% of marketing professionals surveyed expressed interest in board service Serving on a board is a powerful way for professionals to develop their identity and impact
74% of board members are responsible for recruiting new board members 90% of board recruitment is done through personal and professional contacts 1 in 5 use LinkedIn to further support traditional recruitment efforts Of those using LinkedIn, 53% are satisfied with the results they have seen
Current State
Sources: Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research. LinkedIn Nonprofit research May 2012
Board Recruitment is a large marketplace run solely on relationship based outreach
In partnership with Taproot, we LISTENED to the nonprofit sector
17 focus groupMet monthly with a 6 person Design panel
Sent a survey to 10,000 nonprofit professional
LinkedIn Board Member Connect is a program
that helps nonprofit leaders find quality board members quickly.
1. Search with Premium facets and enhanced profile visibility
2. Reach potential matches by connecting and via InMail
3. Assess potential fit using profile data and social context
DEMO: finding a CXO or VP with social marketing skills, currently working in the
internet sector in the Bay Area
Making the right match with Talent Finder
Advanced Search
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Premium search facets
Management tools
One click InMail
Full names and profiles for 3rd degree
LinkedIn Board Member Connect (nonprofits.linkedin.com)
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Next LinkedIn Board Member Connect Webinar is Feb 7th at 10am. Sign up today.
Success Story: LinkedIn helps build nonprofit boards that transform lives
Building Excellent Schools (BES) supports entrepreneurs who design, found and lead charter schools in underserved communities nation wide.
Opened a charter school in December and 5 out of the 9 board members were identified through Linkedin
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Connections that are just, meaningful and important
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I’m Here.
RESOURCES
Follow us on LinkedIn
Follow us on Twitter: @linkedin4good
Check out our new resource page: Nonprofits.linkedin.com
Slideshare LIFG channel: http://www.slideshare.net/LinkedinforGood
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If you remember nothing else….
Add the Volunteer/Causes field Sign up for the Board Member Connect program Start following Influencers on LinkedIn Be the Bridge!
“Do what you do best, and network the rest”
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