Social media offerings - Brand Listening and Monitoring
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AIM Training & Consultancy Driving excellence through innovation… Follow us
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Transcript of Social media offerings - Brand Listening and Monitoring
AIM Training & ConsultancyDriving excellence through innovation…
Follow us
Background – AIM Consultancy
Social Media Research
Traditional Media Research
Who are we
Experienced players (10+ years) in the field of research. We provide various research based solutions for Healthcare/Pharmaceutical, Consumer Goods/FMCG, Telecom and Technology Sectors
Our Key Offerings
Our Capabilities/OfferingsSocial Media Offerings
• Category Overview (Awareness/Perception/Sentiment/Consideration)
• Brand Performance tracking/monitoring/listening
• Event/Campaign Tracking - Analysis/Monitoring (Pre/During/Post)
• 5 W Framework Analysis (What, Where, Who, Why and When)
• Impact Analysis (Crisis/Adverse Events Monitoring, Real time alerts)
• Patient Pathway Analysis
Brand1, xx%
Brand3, xx%
Brand2, xx%
Share of Voice
Jan, 2016
N = XXX
Twitter, xx%
Facebook, xx%
Channel Breakup
N = XXX
Jan, 2016
Sample Dashboard
Existing User, xx%
Switcher, xx%Loyalist, xx%
Stakeholder Break-up
Jan, 2016
N = XXX
Medical Ailments
Product Efficacy
Recommendations
Brand Affinity
Product Promotion
Product Variants
Price and Availability
Product Usage
Generic Mentions
Brand Preference
63%
49%
19%
14%
13%
9%
6%
7%
2%
2%
Negative xx%
Positive, xx%
Neutral, xx%
Sentiment Analysis
Jan, 2016
N = XXX
Key Theme Analysis Word Cloud
N = XXX
Thank You!
