Social Media Marketing

Kris Chislett

Kris Chislett

• Owner at BlogYourWine.com

• Owner at MobileWineryWebsites.com

• Online Strategy

• Mobile Website Design

• kris@krischislett.com

• Cell: 904-472-1727

What is Social Media

• Social Media is just the Internet.

• One-on-One marketing.

• Social media is just “word of mouth”….ON STEROIDS!

• Something you don’t have a choice in!

Why Social Media?

• You don’t have a choice!

• Products / services coming to find consumers.

• Social Media is a requirement for brand growth.

• The #1 website in the world is Facebook.

• In 2008, Social media overtook porn as the #1 activity on the Web.

• Good reviews and points alone no longer sell wine.

The advertising landscape has changed.

92% of consumers around the world say they trust recommendations from friends and family.

47% of consumers around the world say they trust TV, magazines and newspaper ads.

What’s the ROI of Social Media?

Some people will like you…some won’t.

Your “Voice” Online

“It has been found that the less an advertisement looks like an advertisement, and

the more it looks like an editorial, the more readers stop, look and read.”

David Ogilvy "The Father of Advertising"

So many networks…not enough time!

Hierarchy of Social Media Needs

• 1st Google +

• 2nd Facebook

• 3rd Social Search

• 4th Pinterest

• 5th Blogging

• 6th Twitter

• 7th Everything Else!

Define Your Goals

• What are you hoping to achieve?

• Are your goals realistic?

• What is your timeframe?

• Can you use other businesses as benchmarks?

• Does it have a budget?

• Will you need to outsource / hire?

So many networks…not enough time!

“EdgeRank” Explained

You are what you post.1 in 10 Messages Should be a Sell Message

Social Search

• SocialMention.com

• Vintank.com

• Immediately see who is talking about your wines / wine brand online.

• Directly engage with your new and existing customers through the Social Connect Platform.

• Starts at free, then jumps to $35 for more features.

What if nobody is talking about you?

• You don’t have a choice about it!• Pinterest drives sales directly from its

website.• 21% of people have purchased an item

from Pinterest.• Pinterest is driving more ecommerce than

Facebook and Twitter combined.

Pinterest

www.pinterest.com/source/yourwebsite.com/

Pinterest works for YOU!

Blogging

• Not something to be taken lightly!• Abandoning a blog is BAD!• Posts ideally every other day, a

minimum of once a week.• Built in to your existing website.• Keep posts short, sweet and full of

images.• Google likes blogs!

Blogging

• Google wants to see new content.• Increases your website visibility online.• Testing out new products and/or offer

advice to your online readers• Define you as an expert in your industry• Pinterest and social network sharing

Twitter

• Businesses don’t understand Twitter.

• Small businesses should use it more as a listening device.

• Use Tweetdeck - www.tweetdeck.com

• Categorizes conversations according to context.

The ROI of Twitter7:18pm

7:19pm

7:21pm

7:23pm

7:24pm

What Should You Post?

• Engaging content.

• Original content

• Ask questions

• 1 in every 10 messages should be a sell message.

• Good points last a vintage.

• Your story lasts a lot longer.

Outsourcing Your Social Media.

• NEVER outsource ALL your social media efforts.

• Should outsourcing remain anonymous?

• PR Companies?

• Consultants?

• Teenagers?

Conclusion

• The companies who survive will think digitally.

• If you don't innovate, you're going to die.

• You have a limited control of your brand online.

• Your story wins over points.

• There is no cookie cutter approach.

• Resistance is futile

• Don’t give up!

• Invest in the future.

Thanks for listening!

Any Questions?

Owner at BlogYourWine.comOwner at MobileWineryWebsites.comOnline Strategy Mobile Website Designkrischislett@gmail.comCell: 904-472-1727