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Technology  is  highly  sophis.cated  today,  and  once  a  brand  decides  to  get  involved  in  social  media,  the  immediate  next  step  is  to  use  automa.c  social  media  monitoring  and  analy.cs  tools  to  stay  on  top  of  it’s  effec.veness.  In  addi.on  to  tracking  

men.ons  about  your  brand  and  developing  your  brand  posi.vely,  these  tools  will  help  you  with  compe..ve  analysis  and  expand  your  marke.ng  funnel  with  qualified  leads.  READ  MORE

Lead Generation Using Social Media Monitoring ToolsSurveys  of  business  from  various  ver.cals  indicate  lead  genera.on  is  one  of  the  top  reasons  why  companies  are  inves.ng  in  social  media  monitoring.  The  cycle  starts  with  listening,  moves  across  content  and  gets  to  conversa.on  and  then  conversion.

Listen  Before  SpeakingThe  ability  to  listen  is  a  vital  skill  in  the  building  of  rela.onships.    Effec.ve  segmenta.on  is  a  key  factor  in  

successful  lead  genera.on  under  social  media  just  like  any  or  your  other  marke.ng  efforts.  Begin  with  having  an  understanding  your  target  audience  and  becoming  aware  of  their  mo.va.ons  and  interests.    Be  on  familiar  terms  with  the  top  influencers  of  the  target  audience  and  put  together  direct  rela.onships  with  the  contributors  at  the  top.  Do  a  twiLer  analysis  for  five  days  to  find  out  the  buzz  around  your  brand  or  organiza.on.    Search  for  individuals  in  need.    READ  MORE

As  significant  as  social  media  is  to  your  business,  as  soon  as  you  have  built  every  one  of  the  social  media  profiles  and  you  are  regularly  engaging  other  individuals  online,  it  is  important  in  the  same  way  to  monitor  the  usefulness  of  social  media  to  the  growth  of  your  company.

In  addi.on  to  social  media  analy6cs  of  your  efforts,  it  is  addi.onally  important  to  acquire  a  good  understanding  of  

what  is  being  said  about  you  and  your  company  as  well  as  exactly  where  these  individuals  are  saying  what  is  being  said.  It  is  essen.al  in  view  of  the  fact  that  you  will  want  to  act  in  response  to  them  as  quickly  as  you  have  read  what  was  wriLen.  READ  MORE

Increasing Marketing Effectiveness with Social Media Analytics

Social Media Monitoring with VOZIQ

www.voziq.com 1-888-427-2328 Copyright 2012 - VOZIQ

One  of  the  best  advantages  of  social  media  monitoring  is  being  able  to  comprehend  what  exactly  it  is  that  your  compe.tors  are  doing  on  the  Internet.  By  knowing  and  understanding  what  your  compe.tors  are  doing  in  regards  to  social  media  op.miza.on,  you  will  be  able  to  learn  more  about  their  online  marke.ng  strategies.  Addi.onally,  you  can  beLer  the  things  that  are  not  working  for  them,  so  that  you  will  be  able  to  acquire  more  customers  and  ul.mately  generate  more  income  for  your  company.

Moreover,  by  having  an  understanding  of  what  your  compe.tors  are  doing  in  regard  to  social  media  op.miza.on  and  other  types  of  strategies  used  for  social  media,  you  will  be  able  to  iden.fy  compe.tors  that  are  making  it  up  in  the  rankings;  furthermore,  you  will  also  be  able  to  iden.fy  which  strategies  that  are  using  that  are  effec.ve  or  ineffec.ve,  so  that  you  will  be  able  to  improve  them  and  implement  them  into  your  own  social  media  strategy.  READ  MORE

Gaining Competitive Intelligence via Social Media Monitoring

Using Social Media for Industry Research and InsightsAs  a  result  of  the  recent  economic  downturn  and  digital  boom,  the  market  research  industry  has  been  given  a  much  needed  push  towards  innova.on.  The  industry  is  currently  in  a  state  of  transi.on,  due  to  the  fact  that  social  media  monitoring  is  now  beaming  a  very  popular  tool  for  market  research,  and  clients  now  need  insight  instead  of  data.  Ini.ally,  only  a  small  percentage  of  market  research  candidates  had  any  experience  with  social  media;  however,  that  percentage  has  seen  a  significant  increase  during  the  past  few  years.  So  what  type  of  long  term  influence  will  social  media  management  have  on  your  industry?

Before  the  financial  downturn,  several  companies  took  chances  with  their  marke.ng  strategies,  and  they  used  limited  analysis  and  research  to  back  up  the  strategies  that  they  were  using.  Per  contra,  the  recession  has  forced  many  companies  to  quit  taking  chances  with  their  products;  as  such,  market  research  became  top  priority,  therefore  making  it  a  vital  aspect  of  any  marke.ng  strategy.  Due  to  the  fact  that  there  was  a  short  supply  of  cash  and  demand  for  insight  increased,  clients  began  searching  for  an  insighQul,  effec.ve  and  affordable  resource  of  informa.on,  which  led  them  to  social  media  monitoring.  READ  MORE

www.voziq.com 1-888-427-2328 Copyright 2012 - VOZIQ

And that's just the beginning of the possibilities with VOZIQ Social Media Monitoring, Analytics and Engagement.If you're looking to get started with voziq, please visit us at www.voziq.com to open a FREE account today or

contact us via sales@voziq.com or 1-888-427-2328VOZIQ provides social media analytics solutions & services to improve marketing effectiveness, generate sales

leads and increase your ROI.