Social Media Monitoring tools By

Funmi Ajala

Twitter Monitoring Tools

1) Twitonomy: Measure mentions, reach & conversions. It is a monitoring and analytics tool that lets you measure mentions, reach, and even conversions. You can track follower growth, click-throughs on your tweeted links, mentions, retweets, favorites, and more. The service is free to use — just sign in with your Twitter account and get started. (www.twitonomy.com)

Twitter Counter: Get email updates on your stats It is simple and straightforward: Plug in your Twitter handle on Twitter Counter and sign up to receive weekly emails containing your stats. You can also receive an email or Twitter notifications whenever your account reaches a milestone, such as a certain number of followers or tweets. The site offers paid versions with more detailed stats and analytics, starting at $17 per month. (www.twittercounter.com)

TweetDeck: Track & search across accounts This is multi-purpose tool that lets you customize your Twitter feed as well as track and search. TweetDeck has features for monitoring multiple Twitter accounts, creating and managing custom timelines, automated searches for keywords and hashtags, sending out scheduled tweets, and more. (www.tweetdeck.com)

TweetReach: How far do your tweets travel? Allows you to discover the impact and implications of your brand’s social media discussions. This free monitoring tool shows you how far tweets travel. You can search by Twitter name, URL, hashtag, or keyword phrase and view reports that show the reach and exposure data for relevant tweets. (www.tweetreach.com)

TwentyFeet: Set up alerts for your data This tool was recently acquire by SumAll. SumAll is the only reporting tool that can visualize your Twitter, Facebook, Instagram, and YouTube accounts along with any other service you use. Know which of your tweets, posts, photos, or videos get the most engagement in seconds. (https://sumall.com/20ft)

General Tools Hootsuite: is one of the best free social media management tools available, and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. The weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. (https://hootsuite.com/)

Social Mention: Quite popular among social media enthusiasts, Social Mention monitors over one hundred social media sites. It is probably one of the best free listening tools on the market, as it analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion and Reach. (www.socialmention.com)

Twazzup: Twazzup is great for social media beginners looking for a Twitter monitoring tool. You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, top RTd photos and links, and most importantly, the top 10 keywords related to your search.

Gramfeed: Login to view your Instagram photo feed, likes and followers and more. (www.gramfeed.com)

Flipagram: Bring Moments to life with flipagram! Create, share and discover fun photo-video stories, set to music you love! (www.flipagram.com)

Followerwonk: helps you explore and grow your social graph. You can dig into your Twitter analytics to learn who your followers are, where they’re located, and when they tweet. The app creates actionable visualizations that enable you to compare your social graph to others, as well as find and connect with influencers. (https://followerwonk.com/)

Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them. (https://buffer.com/)

Keyhole provides real-time social conversation tracking for Twitter, Facebook, and Instagram. It helps you measure and amplify conversations around your brand and campaigns, enables you identify prospective clients and influencers talking about (or looking for) your services, and aids in driving engagement by finding and re-sharing relevant content.(http://keyhole.co/)

Mention is one of the newer tools that replaced Google Alerts. (Google Alerts would send emails notifying you whenever a keyword or phrase you specified was cited online.) Mention is a way to visualize your online presence, separating the signals you want from the rest of the noise online. The platform allows you to monitor millions of sources in real time and in 42 languages, so you can react and interact. (https://en.mention.com/)

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