Social Media Monitoring | APA DeFacto Breakfast [04.11.2015]
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Transcript of Social Media Monitoring | APA DeFacto Breakfast [04.11.2015]
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APA De Facto Breakfast, 4. November 2015
Social Media Monitoring:
Beobachung und/oderSteuerung?
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Ritchie Pettauer | pnc
BUSINESS
Architecto beatae vitae dicta sunt explicabo nemo enim ipsam voluptatem. Architecto beatae vitae dicta.
ANALYTICS
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Ich berate Unternehmen und Organisationen aus verschiedenen Branchen bei allen Fragen zur Online Marketing Strategie.
2000 Lektor Uni Wien
2002 Gründung von pnc | pettauer.net Consulting
2006 datenschmutz.blog
2011 netidee
2015 konferenzkathi.net Veranstaltungskaleder
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SocialMedia
Blogs,Boards…
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EarnedMedia
OwnedMedia
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Duale Social Media Strategie04
Reaktiv | Proaktiv
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Öffentlich | halböffentlichoder gar ganz privat?
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Schnell wissen können,ob vielleicht was
faul ist.
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“Alert Monitoring”07
trending hashtagsüberdurchschnittliche Postingfrequenz
negative Konnotationen
ECHTZEIT Überwachung eigener Webpräsenzen
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Viele Kanäle im Auge behalten…10
Social Media Plattformen: Facebook, Twitter, LinkedIn, Youtube,…
Fachforen, Online-Magazine, Blogs …
Und sinnvoll strukturieren auch noch? nach Skalierung persönlichen Workflow-Präferenzen
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Social Media in Österreich
ist vorwiegend Facebook.
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Ganz Facebook wird “googlebar”
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Zukünftige Monitoring-Lösungen17
Echtzeit – weil schnelle Reaktion erforderlich.variable “Flughöhe”: Tags, Trends, Postings…Qualitative und quantitative Analysen
Ad hoch Aufnahmen und Trendauswertungen
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Dankeschön!Web: pettauer.netKontakt: [email protected]