How Social media has redefined intelligence and research

#socializedyvr

Business Intelligence

• The top sources for real-time intelligence on the web

• Free or nearly free social media and web monitoring tools you can use

• The 5 steps of gaining consent to market/communicate to your stakeholders and online

Marketing is a conversation.- @brandcowboy

Tweets tell the future

• Computer scientists studied 3 million tweets• 25 movies (including Avatar) • Tweet frequency could be used to accurately

predict the box office takings• Content of the messages predict ongoing success. • "Our predictions were incredibly close," Bernardo

Huberman, head of the social computing lab at HP

Blog.suggestionbox.com

Real-Time Feedback

Consent

• Discovery• Consumption• Interaction• Connection• Consent == Full Engagement

Listening• http://Search.twitter.com • http://Google.com/alerts• http://Blogsearch.google.com• http://facebook.com/search• http://www.linkedin.com/signal/• http://twazzup.com• http://tweetreach.com• http://postrank.com

Twazzup

Tweets tell the future

• Computer scientists studied 3 million tweets• 25 movies (including Avatar) • Tweet frequency could be used to accurately

predict the box office takings• Content of the messages predict ongoing success. • "Our predictions were incredibly close," Bernardo

Huberman, head of the social computing lab at HP

Sysomos – Media Analyst

Sysomos Heartbeat

#SCRM = Smart Engagement

SCRM

SocialemailValuesPreferencesDataRelationshipHistoryBusiness IntelPersonal Intel360 view

SCRM

How to win

• Realize that marketing and branding is a conversation

• Monitor and respond in real-time• Get self-organized or use a tool like Sysomos• Socialize your entire business and get ready

for Web 3.0 and Citizen 3.0

Resources

http://closingbigger.nethttp://socialized.me/misabc http://twitter.com/shanegibson