Social Media Moneyball
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#DigATL @rkischuk Social Media MoneyBall: Smarter Content, Smarter Strategy, Better Results Rob Kischuk Founder, Badgy @rkischuk
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Smarter content, smarter strategy, better results.
Transcript of Social Media Moneyball
#DigATL @rkischuk
Social Media MoneyBall:Smarter Content,Smarter Strategy,
Better Results
Rob KischukFounder, Badgy
@rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
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Social Media Cat Syndrome
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Where’s the Action?
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Massive Success with 2 Types of Post
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Rhythm of County Outfitter
• 2-3 Posts on non-contest days
• 4-5 posts on contest days
• ALWAYS include a link
• → They love arrows
•Only photo posts
• Why? What can we learn?
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“Likes” establish the base
opportunity for future
interaction
Affinity Step 1: Likes
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Weight - Content Type
Photo Posts - Maximize Engagement & Clicks
Text Posts - Maximize Reach
Link Posts - Historically Terrible
Video Posts - Good with Good Content
“Share A Post” - Awful, don’t do it
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Weight - Engagement
Shares
Comments
Likes
Clicks
“Unread” Posts
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Posts typically lose traction within 3 hours of posting
Decay: Fresh Content Wins
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App Notifications for Re-engagement
20-35% Clickthrough
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Open Graph Actions
Free Fan Acquisition
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How Often to Post?
Depends on Audience and Content
Some suggested frameworks:
Net Likes: New Likes/Follows - Unlikes/Follows
Unlike per fan reached in a week
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