Social Media Metz
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Nouveaux outils internet pour Nouveaux outils internet pour entreprisesentreprises
Jacques FolonJacques FolonPartner JITMPartner JITM
Professeur ICHECProfesseur ICHECChargé de cours UCLChargé de cours UCL
Professeur invité Université de MetzProfesseur invité Université de Metz
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FORUMSFORUMS• Gérés ou contrôlés par les Gérés ou contrôlés par les
entreprisesentreprises• Gérés par les consommateursGérés par les consommateurs• Avantages et inconvénientsAvantages et inconvénients
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Le marketing a changéLe marketing a changéjusqu’il y a peu le marketing jusqu’il y a peu le marketing
était composé de deux était composé de deux élémentséléments
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a) Site corporate
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Forums Forums
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Qu’est-ce qui a changé Qu’est-ce qui a changé d’autre?d’autre?
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1.
Le nombre de marques existantes est de plus de deux millions
Il y a 500 nouvelles marques par jour
En 1990 il n’y en avait que 45.000
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L’information a changéL’information a changé
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Les 4 P du marketing: Produit, Prix, Place & PromotionUn paradigme dépassé?
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BLOGSBLOGS
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Second lifeSecond life
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Recrutement sur second lifeRecrutement sur second life
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Manifestation IBM sur second Manifestation IBM sur second life life
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Keytrade sur second lifeKeytrade sur second life
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Marketing viral et you tubeMarketing viral et you tubehttp://www.youtube.com/watch?v=f5RcK6B9Fpc
SN BrusselsSN Brussels
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Web 2.0 wikipediaWeb 2.0 wikipedia
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Ce que vous n’avez pas encore Ce que vous n’avez pas encore vu…vu…
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Conclusions: ou allons Conclusions: ou allons nous?nous?
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Les médias sociaux sont des intermédiaires Les médias sociaux sont des intermédiaires !!
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Contrôle des employésContrôle des employés
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Conclusion Conclusion The cult of the amateurThe cult of the amateur
Huxley’s theorem is real…Huxley’s theorem is real…
so it’s there to stay so it’s there to stay
Up to you!Up to you!
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QUESTIONS ?QUESTIONS ?
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Février 2008Février 2008
Jacques FolonJacques Folon+ 32 475 98 21 15+ 32 475 98 21 15
ICHEC ebizICHEC ebizc/o I.Choquet, Rue au Bois, c/o I.Choquet, Rue au Bois,
365 A 1150 Bruxelles365 A 1150 Bruxelles
[email protected] [email protected] [email protected] [email protected]
www.ichec-ebiz.bewww.ichec-ebiz.bewww.ichec.be www.ichec.be www.jitm.be www.jitm.be
MERCI de votre
attention
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CREDITS CREDITS • http://www.slideshare.net http://www.slideshare.net • http://www.slideshare.net/alihadi/social-media-prediction-http://www.slideshare.net/alihadi/social-media-prediction-
2009-presentation2009-presentation• http://www.slideshare.net/shivsingh/portable-social-graphs-http://www.slideshare.net/shivsingh/portable-social-graphs-
imagining-their-potential-presentationimagining-their-potential-presentation• http://www.slideshare.net/jeremiah_owyang/roundtable-http://www.slideshare.net/jeremiah_owyang/roundtable-
event-the-future-of-the-social-web-presentationevent-the-future-of-the-social-web-presentation• http://www.slideshare.net/nikos/social-media-marketing-http://www.slideshare.net/nikos/social-media-marketing-
presentation-909499presentation-909499• http://www.slideshare.net/wah17/social-media-35304http://www.slideshare.net/wah17/social-media-35304• www.managementchords.blogspot.comwww.managementchords.blogspot.com• www.hubspot.com www.hubspot.com
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