SOCIAL MEDIA MENCARI BAKAT by Tuhu Nugraha
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Transcript of SOCIAL MEDIA MENCARI BAKAT by Tuhu Nugraha
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Social Media Mencari Bakatby Tuhu Nugraha Dewanto
Jakarta, 19 Januari 2011
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Latar Belakang
• Pertumbuhan pesat jumlah pengguna Internet terutama Social Media
• Social Media menjadi mainstream media
• Brand berbondong –bondong masuk ke social media
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Permasalahan
Talenta?
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Kemanakah Ahli Social Media Melangkah?
Social Media People
Social Media Help Desk
Social Strategist
Source: Riset Altimeter
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Social Media Help Desk
Job Desk:
• Mengerjakan tugas rutin
• Mengupdate social media klien/perusahaan
• Berhubungan dengan berbagai divisi di perusahaan
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Social Media Help Desk
Kompetensi:
• Pemahaman dasar social media
• Aktif menggunakan social media
• Kemampuan copy writing
• Kemampuan teknis menggunakan beragam sistem analisis
• Kemampuan membuat laporan
• Interpersonal skill
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Social Media Help Desk
Latar Belakang:
• Social Media “Celebrity”
• Social Media Anthusiast
• Orang-orang kreatif
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Social Media Strategist
Job Desk:
• Menganalisa program social media
• Bersifat Proaktif memberikan masukan mengenai perkembangan dunia social media
• Berpikir jauh keterkaitan antara Social Media & Business Value
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Social Media Strategist
Kompetensi:
• Pemahaman bisnis secara menyeluruh
• Pemahaman marketing & consumer behaviour
• Pemahaman keterkaitan social media dengan bidang lainnya
• Pemahaman tren social media
• Kemampuan analisis yang tajam
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Social Media Strategist
Latar Belakang (Penelitian Altimeter di USA):
• Berlatar belakang pengalaman pekerjaan di digital atau marketing
• Latar belakang pendidikan: Komunikasi, Marketing dan Manajemen. Paling banyak MBA
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Apa yang dibutuhkan Indonesia?
Social Media Help Desk
Social Strategist
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Tips Berkarir di Social Media
Social Media Help Desk:
• Pelajari dan aktif di Social Media
• Berkumpul dengan para pecinta Social Media
• Pemahaman dasar mengenai komunikasi, menulis kreatif
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Tips Berkarir di Social Media
Social Strategist:
• Pelajari bisnis dan manajemen
• Pelajari tren social media, dan konsekuensinya pada perilaku konsumen
• Asah kemampuan berpikir strategi
• Pemetaan komunitas dan influencer
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Terima Kasih
Tuhu Nugraha Dewanto
• FB: Facebook.com/tuhunugraha• E-mail: [email protected]• Twitter: @tuhunugraha• Linkedin:
http://id.linkedin.com/in/tuhunugraha