How do I measure my social media

efforts?

Insights, pixels and conversion

tracking for summer camps.

Acquire customers more efficiently

What is the sound of creativity if nobody

hears it?

Decide what to measure

Create a measurable asset

Execute

Measure

Optimize

What we care about

measuring:

ReachEngagement

Leads Sign Ups

What we don’t care about measuring:

LikesFans

FollowersRTs

Faves

What matters?

Leads

Traffic

Conversions

Reach

Engagement

Organic v. Paid

Leads

Traffic

Conversions

Reach

Engagement

Engaging Image

Message Content

Tracking URL + Pixel

Measurable Asset

Targeting

Message Content

Tracking URL + Pixel

Measurable Asset

Targeting

How-To Measure

Google Analytics and Facebook Insights

Custom Landing Pages for Content

Offsite Forms for Conversion

Conversion Tracking Pixels on Facebook, Google, Twitter and Yahoo.

Analytics and Insights

Custom Landing Page

Use case- Drive traffic from social media to content:

• 10 reasons to send your child to

summer camp• Safety at summer

camp•Building your child’s

independence at camp

Offsite Forms

Use case- Drive traffic for new lead

capture.

Conversion Tracking

Ask your web team to add code to your site

Create ad on social media platform

See all metrics based on conversions

Does This Work?

56CONVERSIONS

$3.18COST PER

LEAD

53CONVERSIONS

$6.87COST PER

LEAD

42CONVERSIONS

$2.52COST PER

LEAD

Thank you!!

Questions to blake@socialsummercamp.com.

Facebook.com/socialsummercamp

Twitter.com/socialsummrcamp

Socialsummercamp.com