Social Media Marketing Workshop Day 1
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Transcript of Social Media Marketing Workshop Day 1
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SOCIAL MEDIA MARKETING WORKSHOP
BY DARLENE MCCARTY COHN
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WHAT IS SOCIAL MARKETING?
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WHAT DOES SOCIAL HAVE TO DO WITH A WASHER AND DRYER?
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SOCIAL MARKETING =
WORD OF MOUTH WHERE PEOPLE ARE MOST LIKELY TO FIND IT.
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THE MARKETING FUNNEL: HOW DO I FIND CONSUMERS
TRADITIONAL MARKETING SOCIAL MARKETING
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WHY DO I NEED SOCIAL MARKETING?
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WHAT KINDS OF DIGITAL MARKETING DO I NEED?
• WEBSITE WITH GOOD SEO
• EMAIL NEWSLETTERS
• OTHER SOCIAL NETWORKS AS FIT YOUR ORGANIZATION’S MARKETING GOALS
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CREATE A MARKETING PLANIDENTIFY YOUR GOALS
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“
”
WHY WASTE A SENTENCE SAYING NOTHING?
SETH GODIN
HAVE A PLAN OR YOU WON’T SEE RESULTS.
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ELEMENTS OF A MARKETING PLAN• GOALS
• BRAND
• AUDIENCE
• COMPETITION
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PLANNING A CONTENT STRATEGY
• WHAT DO YOU WANT TO ACHIEVE WITH YOUR MARKETING?
• WHAT IS THE CHARACTER OR VOICE OF YOUR ORGANIZATION?
• WHO ARE YOU TRYING TO REACH?
• WHERE IS YOUR AUDIENCE?
• WHAT IS YOUR COMPETITION DOING? DO IT BETTER.
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CREATING CONTENT STRATEGY
• WHO WILL CREATE IT?
• WHAT WILL YOU SAY?
• WHERE WILL YOU POST IT?
• WHAT IMAGES WILL YOU USE?
• WHAT KINDS OF LINKS WILL YOU SHARE?
• WHO WILL YOU NETWORK WITH?
• WHAT IS YOUR SCHEDULE?
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FACEBOOKTHE SOCIAL PLATFORM WE LOVE TO HATE
OR
CAN’T STAND IT, CAN’T LIVE WITHOUT IT (FOR NOW.)
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SOCIAL CONTENT MUST BE SOCIAL
WHAT DO YOUR CONSUMERS WANT TO SEE ON FACEBOOK?
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FACEBOOK MUSTS:• FILL OUT THE ABOUT PAGE
• POST REGULARLY (2-5 TIMES PER WEEK)
• KEEP POSTS SHORT
• USE IMAGES FREQUENTLY
• SHARE POSTS WHEN POSSIBLE
FACEBOOK AWESOME:• USE YOUR INSIGHTS
• FORGET PAGE “LIKES” – YOU WANT POST LIKES, BUT EVEN MORE, COMMENTS AND SHARES
• IMPROVE ENGAGEMENT
• TRACK OVER TIME, NOT DAY-TO-DAY
• TIMES OF DAY
• TYPES OF POSTS
• INTERACT WITH EVERY COMMENT
• THANK USERS
• PROMOTE IMPORTANT POSTS
• CREATE CONTESTS
• NETWORK
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HOMEWORK:MAKE A FACEBOOK PAGE, OR IF YOU HAVE A PAGE ALREADY, UPDATE THE ABOUT PAGE, AND CREATE 4 POSTS. BE READY TO TALK ABOUT WHAT YOU DID AND WHAT RESULTS YOU NOTICED.
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