Social Media Marketing with Stacey Jaffe Developing A Plan That Works.
-
Upload
bruce-griffin -
Category
Documents
-
view
219 -
download
2
Transcript of Social Media Marketing with Stacey Jaffe Developing A Plan That Works.
![Page 1: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/1.jpg)
Social Media Market-ing
with Stacey Jaffe
Developing A Plan That Works
![Page 2: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/2.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Social media is one giant focus group.
![Page 3: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/3.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Social Media: forms of electronic
communication through which users
create online communities to share
information, ideas, personal messages, and other content
(like videos)
![Page 4: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/4.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Why is social media important for non-profits?
![Page 5: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/5.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Content
Conversa-tion
Community
![Page 6: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/6.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
What’s marketing got to do with it?
Social Media for Marketing: aims to
improve the user experience while achieving
business goals.
![Page 7: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/7.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Getting A Community To Act
Build a community that trusts you…And you’ve earned the right to ask the community to do something for you.
![Page 8: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/8.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Content
Conversa-tion
Community
Ask
Trust
This Is How We Do It
![Page 9: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/9.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Content
Content: the information, resources, and materials that you want to communicate to your audience
![Page 10: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/10.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Content
![Page 11: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/11.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Tone
Honest Humble Human
Marketing Tone of Voice
![Page 12: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/12.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Marketing Tone of Voice
Voice
![Page 13: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/13.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Good Content Ratio
80%
20%
Everyday content
The Ask!
![Page 14: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/14.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Content
Conversa-tion
![Page 15: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/15.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Conversation
![Page 16: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/16.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Conversation
Ask Questions
![Page 17: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/17.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Conversation
Participate
![Page 18: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/18.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Conversation
Dad!
![Page 19: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/19.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Conversation
People feel heard, then they feel special
Talk To People!
![Page 20: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/20.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Content
Conversa-tion
Community
![Page 21: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/21.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Community
Community
![Page 22: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/22.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Content
Conversa-tion
Community
Trust
![Page 23: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/23.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Building Trust
Creating content that is valuable to your audience
Your audience knows what to expect and when
Consistency
Quality
![Page 24: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/24.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Content
Conversa-tion
Community
Ask
Trust
![Page 25: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/25.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
The Ask!
Donation Ask
![Page 26: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/26.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
The Ask!
“Give Email” Ask
![Page 27: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/27.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
The Ask!
Application Ask
![Page 28: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/28.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
The Ask!
Event Ask
![Page 29: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/29.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Give more than you ask.Use your asks wisely.
![Page 30: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/30.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Good Content Ratio
80%
20%
Everyday content
The Ask!
![Page 31: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/31.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Putting It All Together
![Page 32: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/32.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Creating A Content Calendar
Who are you talking to?
What are you talking about?Topics
Audience
![Page 33: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/33.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Making The Ask!
Determine your
audience
Choose your
content
Create a calendar
![Page 34: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/34.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Creating A Content Calendar
Audience Topics
Camp FamiliesDonors
Supporters
Camp ValuesCamper
ExperienceRecruitment
Capital Campaigns
![Page 35: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/35.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Create A Content Calendar: Facebook
Monday: (CAMP FAMILY): Top 10 Tips for Making New Friends At Camp
Tuesday: (SUPPORTERS): Why You Should Always Take a Ukulele on a Canoe Trip or How I Found My Future
HusbandWednesday: (SUPPORTERS): Incredibly proud to see our Alumni Joe win a basketball leadership award
Thursday: (RECRUITMENT): Come to our recruitment event this Thursday evening! Hot dogs and a 5k!
Friday: (CAMP FAMILY): Camp Pranks and Digital Breaks
![Page 36: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/36.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
To Series Or Not To Series?
![Page 37: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/37.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Best Practices: Minimum Posts
Channel Post Frequency Number of Asks Per Week
Facebook 1 per business day
1
Twitter Originate 5 per business day
5
Instagram 1 (Brand Awareness)
LinkedIn 1 1
![Page 38: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/38.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Key Takeaways
![Page 39: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/39.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Content
Conversa-tion
Community
Ask
Trust
![Page 40: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/40.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Good Content Ratio
80%
20%
Everyday content
The Ask!
![Page 41: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/41.jpg)
Stacey Jaffe | Twitter: @staceyjaffe
Give more than you ask.Use your asks wisely.
![Page 42: Social Media Marketing with Stacey Jaffe Developing A Plan That Works.](https://reader036.fdocuments.net/reader036/viewer/2022062809/5697c02c1a28abf838cd937f/html5/thumbnails/42.jpg)
THANK YOU
Stacey Jaffe | Twitter: @staceyjaffe