The What- nots , Why- nots , and So- whats of Contraceptive Use, Method Mix and Unmet Need
Social Media Marketing: Why, How and WIIFM (Whats In It For Me?)
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@SheilaS @TourismCurrents Social Media Marketing in Tourism Why, How & WIIFM Sheila Scarborough @SheilaS @TourismCurrents
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Transcript of Social Media Marketing: Why, How and WIIFM (Whats In It For Me?)
@SheilaS@TourismCurrents
Social Media Marketing in
Tourism
Why,How & WIIFM
Sheila Scarborough@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
What We'll Talk AboutWhy social media mattersHow to get started & be successful
WIIFM (What's In It For Me?) & how does the CVB fit in
@SheilaS@TourismCurrents
Why?
@SheilaS@TourismCurrents
Because your market
is there!
@SheilaS@TourismCurrents
Americans spend more time on social media than
volunteering, praying, talking on the phone, email or exercising.
Source: Forrester
@SheilaS@TourismCurrents
Of online adults surveyed:
67% use Facebook20% use LinkedIn16% use Twitter
15% use Pinterest13% use Instagram
6% use Tumblr
Source: Pew Internet Research 2012
@SheilaS@TourismCurrents
Fastest-growing user demographic?
You're looking at it ....
@SheilaS@TourismCurrents
Social media users by age:
18 – 29 years: 83% use it
30 – 49 years: 77%
50 – 64 years: 52%
65+: 32%
Source: Pew Internet Research 2012
@SheilaS@TourismCurrents
Why social media?Your traveler market uses
mobile devices for it
@SheilaS@TourismCurrents
Facebook will have approximately 1.14 billion
monthly active mobile users by 2014.
486 million of those will only access the network from their
mobile device.
Source: JP Morgan & BizReport.com
@SheilaS@TourismCurrents
38% of leisure travelers use mobile to access travel info
(up from 11% in 2010)
57% of business travelers use mobile to access travel info
(up from 40% in 2010)
Source: Google Think Insights 2012
@SheilaS@TourismCurrents
By 2016, 72m Americans will research travel & 36m will book
travel on smartphones
Top OTA brand research shows that between 60-70% of mobile
bookings are same-day
Source: Google Think Insights 2012
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Why social media?
SEO
@SheilaS@TourismCurrents
How?
@SheilaS@TourismCurrents
"If you know how to work with customers
in person,you know how to work with customers online."
Becky McCray, Small Biz Survival
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
WIIFMWhat's In It
For Me?
@SheilaS@TourismCurrents
More word-of-mouth marketing
More sales
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Free = kittens not beer
@SheilaS@TourismCurrents
The marketing team....
CVB
Area attractions, businesses & destinations
You
@SheilaS@TourismCurrents
"The CVB gets visitors to the destination, but YOU have to get them
through your door."
Leslie McLellan, Just a Small Town Girl and the City of San Jacinto, CA
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
To Do List● Make sure the CVB knows about your
social media profiles● Help them help you
● Support each other & give shout-outs!● Tag on Facebook, link to them, use
their @name on Twitter● Tell your customers where to find you on
social media, & talk to people there!
@SheilaS@TourismCurrents
Photo Credits● Tiny frog (courtesy Anna Tesar at Flickr CC)● Mobile travelers with tablet (courtesy
BJMcCray on Flickr CC)● Visit Baton Rouge screenshot (courtesy Sarah
T. Page Consulting slides for Bastrop EDC)● Free kittens not free beer (courtesy pinguino
at Flickr CC)● All other screenshots & photos are my own
@SheilaS@TourismCurrents
Thank You!
Sheila Scarborough
Tourism Currents
