Social Media Marketing - What and Whay
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Social Media Marketing
What and Why
Created by: Alex Conwaywww.hawaiisocialmedia.com
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What and why ofSocial Media Marketing
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Social Media Myths
• Its too complicated
• It won’t work for my business
• That stuff is for kids
• It takes too much time
• It costs too much
• I don’t need to market online
• I can’t track the ROI
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What is SMM?Social media marketing (SMM) is using highly
accessible and scalable online publishing technologies to communicate directly with your market.
Social media is a shift in how people discover, read and share news, information and content.
Social media is a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many).
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People are talking about you,
Why SMM?
join the conversation…
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• Time is the only cost
• Direct feedback
• Conversion tracking
• Nimble
• Targeted
• Word of mouth
• Widespread
• Indefinite shelf life
SMM Benefits
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3 Keys of SMMContent
Conversation Publish
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3 Keys of SMMContent
Conversation Publish
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Create ContentThought Leadership
• Display expertise
• Solve buyer problems
• Generate yourself
• Targeted
• Best Material
• Keywords
Daily Content
• Wide spread
• Generic
• Outsource
• Quantity
• Syndicate
• Keywords
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3 Keys of SMMContent
Conversation Publish
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If you publish,
they will come
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Publish your content
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3 Keys of SMMContent
Conversation Publish
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Conversation• Honest
• Open
• 2 way interaction
• Speak with your audience
• Your customers have a voice
• Listen and learn directly from your buyers – solve problems
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Conversation TypesBusiness to Customer
Customer to Business
Customer to Customer
Good
Best
Better
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Social Media Process Flow
Content
Conversation
PublishAutomate1
Your Website
• Speak to audience
• Solve buyer problems
• Keyword rich anchor text
• Blogs, articles, whitepapers
• Email marketing
• Status updates
• Videos
• Pictures
• Events
• RSS
• Ping.FM
• Tweetlater
• Autoresponder
• SocialMarker
2
4
3
• Blog
• Microblog
• Social Networks
• Social Bookmarks
• Eventful
• Youtube
• Flickr
• Forums
• Podcast
• Free Webpages
• Document sharing
Drive
Traffic
Human
• Sales funnel
• Email Signup form
• Phone center
• Product/service page
• Blog
• Tracking/Reporting
• Forums
• Social Networks
• Reviews
• Comments
• Tracking/Reporting
Driv
e T
raff
ic
Tracking/Reporting
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Now you know SMM basics
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1.Build your Strategy
2.Implement
3.Grow
What next?
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HawaiiSocialMedia.com
• FREE Social Media Strategy- 30 day step-by-step process- Delivered by email
• FREE Community- Interact with others- Get answers
• FREE Events- Networking- Learning
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Alex Conwaywww.HawaiiSocialMedia.com
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