Social Media Marketing Plan

Kenyon Law Firm

Turning your Values into your Message

The Equilibrium of Perceptions

• Your perception of yourself• Do your customers see you the way you want

to be seen?• Does your communication relay your core

values?

Social Media• Connecting with people• Reinforcing the relationships we have.• Establishing new relationships through

communication that exudes your values.• Social Media is not about selling it is about

farming. Each connection you grow and nurture is a future new referral source or client.

Connecting with Like, Trust, and Competence with Meaningful Communication

Meaningful communication :• Reflects your values and beliefs.• Has relevant information to the recipient.• Engages the recipient.• Is not a sales pitch

Phase One getting touch with your core values

From our conversations:1.High Value on personal service.2.You believe in the human element of each

case.3.The majority of your referral business is from

other lawyers and past clients.

• Corporate Logo• Business Card• Tag Line• Corporate Mission Statement• Corporate Blog• Social Media Profiles.

Action Step Retooling Your Corporate Identity

Ideas For Taglines• “A Legal Mind with a Heart”• “Always looking out for your best interests”• “A Passion for Advocating on your behalf”• “Legal Advocacy from the Heart”• “A Passion for Legal Excellence”• “Todd Kenyon J.D. and… Human being”

These a few ideas that reflect your past clients perceptions.

Ideas for logos

Social Media Structure

BLOG

Social Media Vehicles• Facebook• Twitter• Linkedin• Buzz (Google)• Four Square• Digg• Stumbleupon• Your Blog

Phase Two/Three getting the message out

• Syndicated Video• Daily Blog Postings• Social Media Status Updates• Quarterly News Letter• Data Base E-Marketing six times a year• Public Relations Campaign

Investment Phase I Identity Package

• Graphic Design for Logo Four Options $200.00• Graphic Design Business Card $40.00• Graphic Design Tri fold Brochure $150.00• Blog Design $200.00• Mission Statement / Tagline $100.00• Social Media Profiles $150.00• Business Cards 1000 $40.00• Tri-fold Brochures 250 $165.00• Five Page Website Setup $450.00 $20.00 per month Hosting Fee

• Total Investment: $1495.00

Phase Two Six Month Marketing Campaign

• 30 Status Updates & Social Bookmarks per month $50.00• 15 Blog Entries per month $150.00• 30 Second Syndicated Youtube Video Infomercial $125.00 per

video.• Quarterly Newsletter Graphic Design $125.00 Template

Printing 250 $165.00 Mail Prep/Postage to be priced out

• Six Month Investment: $2280.00 $380.00 per month.• PR Campaign to be bid per plan• Data Base Clean up $30 per hour• Constant Contact E- Marketing Campaign Design &

Implementation $150.00 per email campaign