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Social Media

Marketing & ManagementMrs. Piotrowski

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What is social media?

• Social media is any web-based or mobile media technology that connects people in a way that enables two-way communication.

• Forms of social media:• Blogs• Social networks• Discussion boards• Video or photo sharing websites• Wikis• Product reviews• Online games

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Social Media vs. Traditional Media

Traditional Media has a one-way flow of information.

MESSAGE

COMPANY

AUDIENCE

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Social Media vs. Traditional MediaSocial Media allows the receiver of information

to comment, share, add to, and/or redefine it.

MESSAGE

FEEDBACK

COMPANY

AUDIENCE

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Types of Social Media

Blogs are websites where one person regularly posts content, and an audience can comment on it.

Twitter is an example of a micro-blog.

FUN FACT: The term “blog” is derived from a blend of the words “web” and “log.”

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Types of Social Media

Social networks are websites that link people or organizations into communities based on common interests, goals, or beliefs.

Users typically create a profile that identifies who they are within that community.

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Types of Social Media

Crowd-sourcing is the collaboration of many people on a single project.

Each person contributes a small amount of information to collectively achieve something massive.

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Types of Social Media

Content communities are websites created around specific types of media content.

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Types of Social Media

Opinion websites exist specifically to allow users to share reviews of products and services with other users.

This form of social media has become standard on many retail sites as well.

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Types of Social Media

Some online games have evolved to incorporate elements of social media.

Participants can create profiles, interact with each other, and share information in digital environments.

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Advantages of Social MediaSocial media is based on the concept of

community, and it is designed to make the sharing of ideas very fast and easy.

If a marketer’s message is embraced by the right communities, it can spread much faster than it could via traditional media.

WHY?

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Advantages of Social Media

Physical communities are based on location.

Social media communities are based on shared ideology, interests, or beliefs.

Because social media communities share a common interest, the message will be passed

on repeatedly, spreading very quickly.

This is called viral marketing or “going viral.”

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Advantages of Social Media

We are more likely to trust messages we get via our social media connections because they

are from people we know.

Social media allows for dialogue…

companies talk with their audience instead of at them.

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Disadvantage of Social Media

With traditional media, marketers have full control over the message.

Social media distributes power more evenly.

This means every user has the power to broadcast ideas.

Why would this be a disadvantage?