Social Media Marketing - ISME Roadshow 2010
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Transcript of Social Media Marketing - ISME Roadshow 2010
Over 12 years of experience in online marketing with awards including iia’s Irish ‘Internet Marketer of the Year’ in 2005
Current Chair of the Irish Internet Association Social Media Working Group
Conor has worked for many startups, SMEs and brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Aer Lingus
Connector has worked for ISME, Inventorium, Canon, Hewlett Packard and TheChurch.ie etc.
CONOR LYNCH
Strategy Advise clients in online marketing and social media strategies in both B2C & B2B
Training Run practical workshops, 1-to-1 sessions and create webinars & digital videos
Production Create graphics, websites, blogs, videos, Facebook pages & mobile apps
Events Organise business and social networking events
Community Help clients create and manage online communities
Mgmt.
CONNECTOR SERVICES
1. Product Marketing – Attract more customers *
2. Customer Service – Retain more customers
3. Community Building – Build competitive advantage
4. Business Management – Increase efficiencies
* Focus for today’s – how content like blogs & videos will drive visitors to your web site
WHY IS BUSINESS BETTER ONLINE?
CONNECTOR 10 Cs MODEL
2.CONSUMERS
- Research your target market’s attitudes & behaviour and where they are to be found online
- Identify the early adopters, influencers and connectors
3.COMMUNITY
- Understand the shared passions or situations that unite your target consumers
- Listen to the C2C conversation and identify how you can add value to their community
3 WAY DIALOGUE
6.CONTENT
- Create digital content such as blogs, photos, graphics, videos, apps, podcasts, webinars and web TV
- Use social media to distribute your portable and shareable content
7.CONNECTIONS
- Connect with your target market online using social media
- Use an optimised a mix of bought, owned & earned media
NEW MEDIA MIX
10.CONVERSION
- Online marketing is ideal for measuring marketing results & ROI
- Strive to constantly improve your current web site traffic and conversion rates
CASE STUDY
HAIRY BABYFACEBOOK
HAIRY BABYFACEBOOK
- Connector has 7,500 online/offline connections in Dublin
- We actively connect our partners with potential customers and
suppliers
- Fill in your ‘I Am, I Have, I Need’ profile on connector.ie
- Attend our Connector networking events for introductions
- Get connected with Connector!
BUSINESS MATCHMAKING
THANK YOU!
Contacts:
Email - [email protected] - @connector_ieMobile – 086 811 8833
Web Sites:
www.connector.iewww.socialmedia.iewww.connector.tv