Social Media Marketing For Wineries

By BeverageTradeNetwork.com

ON THIS PAGE BTN WRITES ABOUT SOCIAL MEDIA MARKETING FOR WINERIES AND HOW WINERIES CAN USE SOCIAL MEDIA TO GROW THEIR WINE BRAND.SOCIAL MEDIA MARKETING FOR WINERIES: TOOLS AND TECHNIQUES TO GROW YOUR WINE BRAND USING FACEBOOK, TWITTER, LINKEDIN AND OTHER SOCIAL MEDIA PLATFORMS.

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SOCIAL MEDIA MARKETING FOR WINERIES

Beveragetradenetwork.com

SOCIAL MEDIA MARKETING FOR WINERIES Everyday there are millions of new accounts being added to the

already daunting number of members using social media

platforms. An average of 150 000 new twitter accounts are being

created every day1 and as of March 2013 Facebook is toting over

1.06 Billion users and 618 million pages2.

Throw in the number of members on Pinterest, Instagram, and

Google+ (not to mention the thousands of other platforms) and the

amount of information that is being shared is astronomical. So how

do we begin to take advantage of all of this information? Where

do we start?

Your potential audience is willing to share and grow with you, so

create a strategy and be willing to share and grow with them.

There are thousands of members actively looking to establish

relationships and using social media in creative and entertaining

ways is a great way to create a healthy following.

SOCIAL MEDIA MARKETING FOR WINERIES

These 5 strategies of Social Media Marketing (SMM) for Wineries are powerful tools in building your brand power and creating positive awareness for your company.

1. First and Foremost - Create A Marketing Strategy

It is crucial to understand what it is you want to accomplish with social media before you start using social media to accomplish it. Some good questions to ask yourself before you start using SMM to help achieve your business goals are:

• How can I use Social Media to direct traffic to my website, brand, company?• Who is my target audience and how can I reach them on different social media platforms? • What are some popular concepts that have to do with my brand and how can I use them to engage with my followers.• How am I going to create my brand identity?

SOCIAL MEDIA MARKETING FOR WINERIES

2. Listen as much as you Talk

A big mistake when starting out is to get

overwhelmed by the amount of information

streaming by and decide that the only way to get

your company seen is to bombard the platform

with images and messages. People enjoy personal

relationships and feeling valued. Make sure that

your friends and followers understand that you are

willing to have a two-way conversation – spend

time looking at and commenting on what other

people are doing and answer any questions that

come your way [...] Full Article on Social Media

Marketing

SOCIAL MEDIA MARKETING FOR WINERIES

How Wineries Can Engage On Twitter?

Twitter offers four different ways to

communicate with other members on its

platform. All are very similar, but each has

its on use. Let’s take a look at how to take

full advantage of them.

1. Tweeting [...] Read Full Article on Social

Media Strategy For Wineries (Twitter)

SOCIAL MEDIA MARKETING FOR WINERIES i. Create Contests and Offer Prizes & Discounts

GIVE, GIVE & GIVE SOME MORE.

Everybody loves free stuff. Make your page attractive by offering prizes for correctly answering a skill-testing question or offer promotions to your clients for taking part in a survey. Use catch phrases like “Be the first to answer and win…!” or “at the end of the competition the person (or photo) with the most ‘likes’ wins…” When you generate interest in a certain promotion your followers will continually return to your page to see what has happened since they were last online.

ii. Always Make Sure Your Followers Feel Like They Are Receiving Something.

When you are asking them for their email address to subscribe to your newsletter or to click on your links make sure you give them lots of rewards for commiting their time and participating in your community. Make your followers feel that they are a valued part of your platform. Encourage them to share and grow with you. Use catch phrases to describe your newsletters. Make your link headlines exciting and always take the time to personally answer any emails or comments [...] Read Full Article on Social Media For Wineries

About Beverage Trade

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